Are you currently wasting money, or time on marketing? We all waste money, on marketing, but you should not keep wasting money on marketing.
In other words, the only money that you should be wasting on marketing is on testing your marketing.
In order to market your business effectively it is essential to:
- Test different elements of your marketing in order to try to improve its return on investment
- Measure what is working and what is not
- Improve the marketing you are doing that does not work, or get rid of it and use the money on other marketing ideas.
The important things are to test and measure and improve.
For further marketing tips why not join The Association of Prudent Marketing.