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Business growth advice

Marketing Training‘The knowledge which got you where you are may not get you to where you want to go’.

What do I mean?  Very simply, if you want to improve your business, your sales, your marketing and your income you have to get some business growth advice and you need to learn more. 

So the question is – how valuable is knowledge?  Well I am sorry to have to tell you that learning alone is a total waste of time. 

What do I mean?  I mean that learning without action is a total waste of time, money and effort.  It is the application of learning that makes the difference.  One of the differences between poor people and people who have become wealthy is that often wealthy people take action towards their goals on an ongoing basis.

Does this mean that it’s not worth learning?  No, it means that you need to use what you learned to improve your business.  Ask yourself the following:

  • What was the last business book you read?
  • How many business books do you read per year?
  • How many sales courses have you attended?
  • What is your knowledge of blogging and on-line network marketing?
  • Which successful businesses, or business people have you studied?

Mmmm!  Something to think about!

“Knowledge is not the secret of success.  Most people know what to do, but they don’t do what they know!”

Anthony Robbins

“Success comes down to taking the necessary action”.

Donald Trump

The question to ask yourself in order to help you to grow your business is a very simple one.  How can you make yourself better….?

Give me a call if you want to know about the £1,000 training grants available for you use to grow your business.

LinkedIn Marketing facts

LinkedIn marketing training

Shocking Facts about LinkedIn Marketing

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly. 
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

Business Coaching UK

Marketing Advice and tips







Business Coaching UK – 90% of Marketing does not work

I have failed many times in marketing; to be honest I have probably made more mistakes than most.  However, in this process of finding out what does not work, I have also found out what does work – and, believe it or not, in my opinion 90%+ of Marketing undertaken by small businesses does not work.


It is a bit like trying to lose weight.  We give it a go for a month or two and because we don’t get results straight away we give up.  I often hear small business owners making sweeping statements like:

  • Email marketing does not work in our industry
  • Our website is a brochure site
  • PPC advertising is a waste of money
  • Facebook is not for business
  • I don’t win leads on LinkedIn.  I just use it to connect with people
  • etc, etc

The truth is that all these things work some of the time, but most small business owners try to implement these strategies without any training, or understanding of these modern marketing methods.

To clarify

It is not that the above marketing does not work; rather, it is that it was done in a way that did not work.

Here is the truth

“It is not that you are doing the wrong marketing.  It is that you are doing the right marketing, in the wrong way.”

Steve Mills

So, the keys to your successful marketing are:

  1. Keep going.  Be consistent and don’t give in too early.
  2. Change your approach.  If your marketing is not producing the results you want then something is wrong.  Test different headlines, copy, offers, target market, use of video, pictures, etc.
  3. Measure what is working and what is not.
  4. Marketing in 2015 is not as simple as it once was.  Any fool can place an advert in the Yellow Pages, but most people do not understand modern digital methods, so you need to undertake training, or get advice in this.

Need help?  Call The Prudent Marketing Team on 01256 345556.

Business growth funding

Steve Mills - Marketing Advice

I want to share some really important points with you today.  This is only for businesses who are serious about taking action and working with me to develop a High Growth Marketing Programme.  I have recently accessed some Business Growth Funding to help you to work with me and to get your training and mentoring 50/50 funded (you only pay for 50% of the cost).

If this is of interest, then get in touch and we will arrange for you to come to our offices for a Marketing Review Meeting.  I have only a few dates available before I travel to run a series of workshops in Singapore on 19th November, so call now to book on 01256 345 556.

Take action,

Steve Mills – The Prudent Marketer

01256 345 556

PS… Take a look at this…

Why you need Multiple Streams of Income

Marketing Training

Why you need to use Multiple Streams of Income.  I am often proudly told …

“We don’t do any marketing, we just rely on referrals.”  On one hand that is great, but on the other it is costing businesses thousands, or even millions, in lost income and profit.

Let me explain …

The great things about referral leads is they they prove you are doing a good job (or you would not get referrals).  They are also great because they are generally free (unless you incentivise people for giving you referrals).

However, here is the problem …

Relying on the good will of others in the hope that they will help you to grow your business is never a great idea.  Having a system which creates multiple streams of income is far more effective.

What is worse about the “one income stream” approach …

What is worse is that if you don’t do any marketing and simply rely on referrals, then you miss out on what I call the multiple stream of income effect.  Here is what I mean.  If you are not winning business from your website, then you are leaking money.  If you are not using email marketing, then you are certainly leaving a pot of gold on the table that you are not claiming as yours.  If you are not using LinkedIn properly and professionally, then there is another pot of gold that you are missing out on; and if you are not using the many other digital marketing methods, then again you are losing out.

What is the solution?

The key is to create “Multiple Streams of Income”.  In other words to use multiple ways of winning business.  Can I ask you a question?  Can you think of any big successful business that does not use Multiple Marketing Streams (apart from a few pyramid schemes)?  The key is always action, but the truth is that you need to take “Prudent Action”.  In other words, don’t throw loads of money, time and effort at this, but rather spend time testing and measuring your results.

Remember this …

Don’t listen to people like me telling you this will work or that will work and that you should spend thousands on a new website, or on PPC Advertising.  Instead, invest in a small amount in “testing” your sales and marketing in order to get to know your real marketing numbers.

A key thought …

Once you know that for every marketing £1 that you spend, you get £10 back, you have an infinite marketing budget!

Your Marketing Checklist

Steve Mills - Marketing Advice

Five elements of a marketing checklist

1. Test everything

The No 1 rule of a Marketing Checklist has got to be to test everything.  In other words, you need to test each element of your marketing and then improve it.  So, if you want to be more Prudent with your marketing, then test to improve performance.  I have known testing a headline to triple orders.  I have known testing the use of video on a website to create a 500%+ increase in enquiries and sales.  I have known a 1,200% increase in enquiries by testing copy, pictures, headlines, video, target market, media etc.  So test, test test!

2. Speak out loud

“He who whispers down a well about the things that he can sell, will not make those shinny dollars like he who climbs a tree and hollers”.  Are you a best kept secret?  Well, shame on you!

3. Make it feel like valuable education and news

The days of going up to someone and saying “Do you want to buy this?” are almost over.  The truth is now that we are smarter than that and smart marketers are doing more nurturing and educating than cold selling.  In essence it is more about getting people to know you, like you and trust you.

4. Narrow your niche

How broad is your niche?  No matter how broad or niched it is the question is how could you narrow your niche.  Or create a niche within a niche.  The three key questions that you need to ask to establish a niche is:

– Are they hungry?

– Are they satisfied?

– Are there enough of them?

5. Measure your results

In over 20 years of providing marketing advice, support and training to businesses, the single biggest mistake that I come across again and again is not measuring marketing results.  And yet we all know the old saying: “You cannot manage what you do not measure”.

Need more help, then book in for a marketing review.

Marketing Self Assessment tool

Here’s a quick way to double your business in 12 months

Marketing Advice and tips







Here is a tip that will double your business in 12 months.

Let’s say that you have a database of 1,000 prospects.  You e-mail to them once per month, or (12 times pa) and your average sales per campaign are 10 x £1,000 per sale and so you turn-over £120,000.

How could you use this information to double your business?

1. You could work on growing your database of prospects, from networking, LinkedIn, your Website, JV Relationships, PPC ADvertising, Re-targeting and Social Media websites like Facebook, Twitter, etc.  If you doubled your database to 2,000 names, that should double your leads and your business

2. Second, you could double the number of emails that you send out by sending one out every two weeks, instead of monthly.  That could also double your business in 12 months too

3. Third, you could segments your database and start sending out emails in a more targeted manor.  That would probably increase sales by 10% to 25%

4. Forth, you could double your current open rates from let’s say 10% to 20%.  By getting twice as many people to read your e-mail, you should get twice as many sales.  So, start testing different headlines, copy, pictures, videos etc

5. Fifth, you could add a video to the email, or landing page.  That should improve your numbers again

6. Sixth, you could add pictures, testimonials, improve the copy, or call to action and that could easily double sales

7. Seventh, you could follow up quicker, better, more often and with technology you can follow up the people who have clicked through to your website, followed by those who have opened the email and read it.

What is my point?

My point is that so often it is not that you are doing the wrong thing.  It is that you are…

Doing the right thing, wrong

Want to stop doing the right thing, wrong?  Click here

The biggest lie in Marketing…

Reception 3

The biggest lie in Marketing is – “Our website is just a brochure website”

Well, sometimes it is a lie, whilst others it is simply an excuse.

Let’s be honest here:

1. Your website cost you money and perhaps lots of it

2. You could be winning business from it, but if you are like 95% of businesses, then you don’t

3. You do very little to market your website and you spend even less money to drive traffic to your website

4. Your website has no clear MWA (most wanted action).  In other words, there is nothing to sign up for and no call to action.

If you have one of those nice websites with an attractive rotating picture across the top of the home page, then I guarantee that you are losing money.  Now don’t make the mistake of thinking – I will get a new website designed.  If it is not built properly and with Marketing in mind, then you will just have another website that does not work and I don’t want that for you.  Let’s face it, most websites are a complete waste of money!

In summary

There are two keys to winning business from your website:

1. Traffic

2. Conversion

Want to know more about both?  Click this link Digital Marketing

Business advice for small business

Marketing Training

Business advice for small business

A full 80% of businesses in the UK fail within five years and 99.9% of businesses do not reach their full potential. 

Why is that?

The truth is that there are many reasons that businesses fail: being unlucky, not focussing, the economy, changes in the market, etc.  However, some of the biggest reasons that I see businesses fail is what I call lack of expertise.

What do I mean?

If you think about your business, then the big three areas of expertise are:

  • Operations
  • Marketing
  • Finance

Very rarely have I heard of a business going bust because they are bad at what they do.  Rather, it is because they are bad at selling what they do (sales and marketing), or bad at managing the money (the financial side of the business).

You are an expert.  You almost certainly have expertise in what you do, be it landscape gardening, architecture, hair dressing, software development or IT.

However, what is your level of expertise in reading a balance sheet, writing a business plan, producing an exit strategy?  If you are not happy with your answers, then hiring a top class accountant is not a “should”, it is a “must”!

What about Sales and Marketing? 

What is your level of expertise in search engine optimisation, re-targeting, PPC advertising, conversion rate optimisation, email marketing, YouTube, social media and other digital marketing methods?

The simple fact is that marketing is changing and keeping yourself up-to-date is almost a full time job.  The 5 BIG C questions business owners need to ask are:

Crowd Development = how can we grow the size of our database?

I am talking about the number of people on your email list, your contacts on LinkedIn, Facebook and Twitter.  The number of people watching your YouTube videos and the number of people visiting your website.  In essence, the number of people who know you, like you and trust you.

Conversion = how to convert your crowd into people who know you, like you and trust you

This is the nurturing stage which is often missed out by small businesses. This is what I call the “courting stage”.  You would not meet someone and go up to them and say “marry me”.  But business owners go up to prospects and say “buy this”.  Instead of building the relationship and positioning their company as the expert “go to” company in their niche. 

Conversion rate maximisation = getting more sales from your clients, prospects and loyal fans

In this section you need consider how you can turning those “nurtured prospects” into sales by becoming better at converting interest into action. 

Cash = the process of converting “going for a coffee” into that first date or first sale

It is no use getting thousands of people to visit your website and maybe download a free report (or read a blog) unless you convert that interest into a sale.  So you need to be outstandingly good at converting leads into sales.  You need to examine your sales systems, structures, follow-ups, words and referral systems etc.

Continuity = keeping customers and getting them to buy from you again and again

One of the big marketing opportunities is the opportunity to maximise your current clients by getting them to buy from you on an ongoing basis.  In other words, getting people signed up to a monthly service, or to become a member, or getting some form of monthly ongoing fee.

If you think that you need to learn more, then there are two options:

Option one: I have produced a video explaining more about maximising your marketing.  Click here for details:

Option two: sign up to my five-month programme which covers the 5 C’s above.  Click here:

PR advice for small businesses

Marketing advice for small businesses

Take a look below for some great PR advice for small businesses

PR is often perceived as being too complicated or expensive for small businesses.  However, that is no longer true due to modern technology and the internet.  It is now possible to do all your own PR online from the comfort of your office.  Take a look at just four of the many options that are are currently available for small businesses.


Subscribe to this free recourse to find out what stories the media is working on and where there might be opportunities for you to pitch yourself as an expert.  Click here to sign up.


PRWeb distributes your press release directly to media outlets, journalists and bloggers, enabling them to easily find you on the web and create links back to your website.  Click for details.


Use Cision to find media outlets and contacts that cover topics relevant to your company.  You can find all their basic contact information, including name, email address, phone number, etc.  Take a look by clicking PR Advice


Find out what people are saying about you, your company, industry, or competitors.  It is free and easy to set up.  Take a look at this video.

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