Blogs - Page 2 of 68 - The Prudent Marketing Company

What Prudent Marketing is – and why you need to use it …

Marketing trainingPrudent Marketing is a unique approach to marketing.  The Prudent Marketing System was developed over a period of 20 years and is based upon seven ‘Raise your Game skills:

The Seven Skills of Prudent Marketing Success

Position – The positioning of your business in the minds of your clients and prospects

Results – The development and improvement in your sales and marketing efforts and return on investment

Understanding – The real key focus of Prudent Marketing is getting an understanding of your marketing numbers, or Key Performance Indicators (KPIs)

Development – The next step is embracing the new income streams that you are not currently using.  For example, if you do not currently use at least four referral marketing systems, then you may be losing out on income from referral

Education – of clients to understand and appreciate the full range of products and services that you provide and to get them to buy those products from you

New – Development of the level of relationships that you currently have with your clients, your database, your LinkedIn contacts and your Twitter followers, etc

Time – One of the biggest mistakes we have seen, based on over 20 years’ experience, is small business owners FTI-ing.  In other words – Failing To Implement.  Prudent Marketing is about taking action and making sure that things get done!

In short, if you are serious about growing your business, you MUST devote TIME AND MONEY to your marketing or, more specifically, to lead generation.  So, what are you going to do?

Well you could give Prudent Marketing a try for only £69.  Why not take a look and see if Prudent Marketing is for you on 5th May 2016, from 9.00am to 1.30pm.  Click here for details.

Big changes with Google

PPC Advertising ManagementGoogle PPC Advertising

Google has changed its logo many times for fun, but major changes to the pages don’t happen too often.  That is why their recent decision to remove PPC adverts from the righthand side of the page is big news!

This will have the effect of reducing the amount of PPC adverts on the page from eleven to only seven.  In turn, this means more clicks for the companies on the page, especially those in the first three boxes at the top of the page.

Will this also impact organic traffic?

Yes it will, although it is hard to say how.  Fewer adverts could increase organic traffic, however a fourth advert at the top of the page could push the organic pages down the list.  My thoughts are that Google have not done this to reduce their PPC advertising income, but rather to increase it.  So if that is the case it is reasonable to assume that fewer clicks are going to be made in the organic side of Google and more are going to be for PPC adverts.

What will this do to advertising costs?

Less adverts above the fold means it is going to be more expensive with higher CPC (cost per click) fees and bidding wars!

You may want to ask yourself: Are the words you are bidding on worth spending the current CPC on?  Could you find a more cost effective niche?

Six tips from The Prudent Marketer

Steve Mills - Marketing Advice

 

 

 

 

 

 

  1. Review how your generic adverts for each page of your website appear on Google
  2. Review your average position and CPC for each key word
  3. Look for niches to advertise in and and be more Prudent with your PPC investment
  4. Measure, measure and measure
  5. It is always good to get the top spot, but it may not always be financially viable
  6. Improve your landing pages so that you get a better ROI from your PPC fees

The Prudent Marketer – keynote speaker at the Canada – United Kingdom Chamber of Commerce

Canada Chamber of Commerce

 

 

 

 

 

 

A big thank you to the Canada – United Kingdom Chamber of Commerce and to Nigel Bacon and his team, Jenny and Victoria, for organising this event and for hiring Steve Mills, The Prudent Marketer, to deliver another keynote talk on LinkedIn Marketing.

Marketing training london

 

 

 

 

 

Special thanks to McCarthy Tetrault for hosting the event at their lovely offices in Bank with an amazing view of London – and thank you to all the delegates who attended and their kind comments.

Steve Mills said: “It was great to get such positive feedback.  I am really pleased that so many people attended and went away knowing and understanding how to win business on LinkedIn.”

Steve’s next talk can be found by clicking marketing training.

 

Website Marketing tips

How to get Online marketing leadsWebsite Marketing Tips

One of the biggest mistakes that you may be making with your website marketing is not having a prominent sign-up box on the home page.

So often I see websites that have a nicely designed banner with a rotating picture running across the top of the site and I immediately think: They are losing money!

The most important part of your website is the bit above the fold on your home page, so doesn’t it make sense to ensure that this part of your website is great and creating leads.

Take a look at my home page.  You can:

  1. Download a marketing review
  2. Download my 10 Biggest Mistakes book
  3. Download another book containing 30 internet marketing tips
  4. Gain access to our social media portal
  5. Sign-up to my ongoing tips

One of the best marketing tips that I can give you  is:

  1. Write a tips report
  2. Add it to your website’s home page
  3. Ask people for their contact information
  4. Follow-up with them

I capture 5-10 leads per day from my home page through getting people to download this valuable content; I am happy to give it away in exchange for their contact details.

How many leads does your website create per day, week, month, year?

Quotes by Peter Thomson

Marketing Advice and tipsPeter is someone I have learned loads from over the past twenty+ years.  I spent the first eight listening to Peter on tape (yes I am that old!) and then on CD.  When we eventually met, it was really strange to speak to someone to whom I had listened so much.  We have since become good friends and I continue to learn from Peter, even to this day.

Two of the sayings I always remember from Peter are:

“Another day older is another day colder”

In other words, imagine that you fill out a web form asking someone to call you as you want to buy their service – and three days later, they still haven’t called you.  Has that ever happened to you?  I know it’s happened to me – LOTS!  On the other hand, Peter says: “Speed stuns”.  Imagine if, on the next website you visit, you fill out their form and they call you within ten minutes.  Which one are you going to buy?

Peter’s second saying is:

“Keep going until they die or buy.”

Now I am sure he was speaking slightly tongue in cheek, but today I won business from someone who first got on to my list three years ago.  I have been marketing to him for those three years and in that time he must have had hundreds of emails from me until, eventually, three years later he decides to become a client.  How often would your business continue marketing to him?

Most of the business people that I meet follow up via email, make a sales call, follow that up with another email and then add them to the quarterly newsletter.  That is simply not good enough.  It is not good enough if you are serious about growing your business, creating sales and more profit.

So, follow up until they die or buy – and follow up quickly.

By the way, if you are a coach, consultant, trainer or business advisor and you want to find out more about Peter, he now spends his time helping people like you and I to become more successful.  I can fully recommend one of his workshops, or joining his 100+ Club; I am a member!  Click here for details of his website.

LinkedIn training in Basingstoke

LinkedIn marketing trainingHow well do you use LinkedIn?

Half-day LinkedIn Training in Basingstoke – The Prudent Marketing Company launches the next workshop: 10th March 2016

I recently agreed contracts to provide LinkedIn training training in Singapore, Dubai, Vietnam and Kuala Lumpur.  I have numerous inhouse LinkedIn workshops booked, as well as many ongoing consultancy clients.  I am set to win over £100,000 worth of business on LinkedIn in 2016.  I tell you this not to impress you, but rather to impress upon you that LinkedIn could be a great source of income for your business.

How effective are you at marketing your business on the world’s No 1 professional networking website?  

Attend this workshop and learn how to create an abundance of local, regional, national or international leads for your business at no, or very little, cost.

Most people are on LinkedIn but many don’t win much business from it because they don’t really know how to use LinkedIn and they simply don’t do anything!

If this is you, or if you just want to improve the knowledge you already have, this practical half-day LinkedIn workshop is for you.  It will teach you what you need to know in order to win new business from LinkedIn.

To book your place click here.

The Prudent Marketing World Tour

Steve Mills - Berkshire based Internet marketer

The Prudent Marketer World Tour

Right now I feel as though I am about to launch a world tour!  Well, to be honest a world tour is not quite the case, but it’s great that Prudent Marketing is in demand in many places around the world.

During the next few months I am scheduled to give talks and marketing training workshops in many far away places including:

  • Singapore
  • Vietnam
  • Dubai
  • Kuala Lumpur
  • Kuwait

India is also looking promising, as is Canada.

I feel like a real globe trotter at the moment and, as I often say, “it beats Basingstoke” – or ‘Amazingstoke’, as we like to call it!  During the tour I will be providing training in:

  • Relationship Marketing
  • Social Media
  • Internet Marketing
  • YouTube
  • LinkedIn
  • And, of course, Prudent Marketing

How did I win all this business, you may be thinking?  Well, the truth is that most of it was won on LinkedIn.  To learn how to win more business from LinkedIn click here.

Business Advice for small businesses – Testing Headlines

Business Advice for small businesses – Testing Headlines to improve conversion rates

Whatever results you are currently achieving in your marketing can be improved by testing your headlines.

I have helped businesses to improve their lead generation by 10%, 35%, 100% and even 250% by testing a different headline from the one, or ones that they were using.

Watch the video below, as Steve demonstrates how he helped a company to make a £2.2 million pound sale by testing a new headline.

Be outstanding by standing out – The Prudent Marketing Company

The Prudent Marketing Company can help you to turn your business’ marketing into a Purple Cow.

In marketing it is essential to be different.  Just like a purple cow is different, your marketing needs to be likewise.

At The Prudent Marketing Company, we help businesses to be different and to think differently.

Watch this video and, if you want to stand out from your competitors, call The Prudent Marketing Company on 01256 345 556.

Tony Robbins interviews Eban Pagan

Tony Robbins interviews Eban Pagan – This is so powerful and a must for every business that employs people

If you employ people, then you need to watch this short video.  Tony Robbins interviews Eban Pagan about hiring the people, getting the best out of each member of your team and turning them into a superstar!

Eban describes the three questions that you must ask each employee every day and they are:

  1. What results did you get today?
  2. What problems did you encounter today?
  3. What questions do you have for me today?

Simple, but brilliant!

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