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Do you need a business coach?

Marketing Training

Do you need a business coach?

I have spent over 10,000 hours learning about sales and marketing from the best in the world.  

Being a former international sportsman I knew it was essential to invest in coaching and training.

I have spend over £20,000 just on CD’s and DVD’s, let alone all the workshops, webinars and coaching I have invested in over the past 20+ years.

And when I look at what most people invest in themselves I think – “Are you CRAZY? How can you not spend any money on improving yourself and your business?

All told, over the years I’ve invested over £100,000 to be a part of some of the best masterminds that exist.

And that number is only going to get bigger, because…

In every area of my business and my life that I want to improve, I seek out a mentor, a coach, someone that I can work with…

Someone who’s been there and done that, and I work with them to achieve the same results.

And yes, sometimes it feels like a big leap.

But I always remind myself of the four words that are responsible for EVERY single success that I’ve had in life and business, “Action is the key”

To accomplishing something HUGE like growing your business by 25% to 100% in the next 12 months takes Action.

Want to find out if my PRIVATE PRACTICE group can help you get there?

Take the leap and check out all the details here, OR CALL US ON 01256 345 556.

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Our client grew from £290,000 to £492,000 in 12 months

£290,000 to £492,000 in 12 months

Our client Cascade Events grew from £290,000 turnover to £492,000 turnover in 12 months on our Prudent Marketing Academy.  Want to do the same?  Take a look.

Chris-Monk-cropped

“Cascade Event Management’s turnover hit £492,000 this year (up from £290,000 last year) and I’m sure a significant part of that is down to the time I spent with you, Steve.  The future is looking good too but we still want to take it the next level”.

Chris Monk – Managing Director, Cascade Events Ltd

The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

Steve appearing again on Business Connections Live

 

Business Connections Live

 

 

 

 

 

Steve is appearing again on Business Connections Live on Independence day 4th July at 1pm.

Business Connections Live, the UK’s Leading Online Business Channel is an online Business Television Channel giving free advice, mentoring and inspiration to Entrepreneurs, SME’s and Businesses. Each week our invited business experts join us live on the air to discuss and educate our viewers with business strategies that make a real difference.

Business Connections Live is the brain child of two entrepreneurs, Steve Hyland and Linda Bazant who saw the need for small businesses to have a source of information that was profitable and useful.

You con contact them at – http://businessconnectionslive.com/about-us/

On 4th July I will be talking about Re-Targeting, or Re-Marketing as it is sometimes called.  Not sure what this means?

The good news is you are not alone.  The even better news is – You could be the first in your industry to use this great form of marketing.

So tune in on 4th July at 1pm.

http://businessconnectionslive.com/live-programme/

 

Sales Training Hampshire – The secret of sales success

Steve Mills - Part time Marketing director

I have a fantastic tip for you to increase sales.

It is fantastic because it is so simple, but if applied it is also so effective.
So do not under estimate its potential powerful impact on this could have on your business.
So here we go…

The Secret of Sales Success

Rule 1 – Talk to lots of people every day
What are your current numbers?  How many do you need to talk to to get a sale?  Track your numbers.
Rule 2 – If you talk to lots of people, then you are bound to make more sales
Get your ratios, then work on improving your numbers.  Become better at selling!
Rule 3 – Give good service
What is your daily customer service score?  What could you do to improve it?  Work out what you can do to better take care of your customers.
The key as always is taking action.

Microsoft buy LinkedIn for $26 billion

LinkedIn Management

Microsoft to buy LinkedIn for $26bn<http://www.bbc.co.uk/news/business-36519766>[http://ichef.bbci.co.uk/moira/img/ios/v3/1024/cpsprodpb/CD42/production/_89964525_hi033455224.jpg]

Microsoft is buying the professional networking website LinkedIn for about $26bn (£18bn) to help boost sales of its business software.

That is all we know for now and we will keep you updated with further news and changes, as they emerge.

10 ways to increase your lead conversion rates

Quick Wins book Jpeg10 ways to improve your sales conversion rates

So you convert four prospects out of ten. Does a 40% success rate mean you are wasting 60% of your marketing budget? No, but maybe some sales training could increase your rate to 60% – and that would up your turnover by 50%!

Here are a few tips that may prove valuable

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly identify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself ….
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

For further help click here

Prudent Marketing Academy Deluxe+ Programme

The Marketing Coaching Programme – The Deluxe Plus Programme

  • Production of a marketing plan
  • Weekly online mentoring session (every Thursday at 12.30 pm GMT
  • New website or landing pages
  • Blog built on blogger.com and writing of a weekly blog post
  • Monthly marketing meeting
  • Social media portal, with five posts daily
  • Access to all workshops
  • Monthly copy of Raise Your Game CDs
  • Association of Prudent Marketing membership
  • Prudent Marketing newsletter
  • PPC management
  • Monthly SEO
  • Copywriting
  • Social media management
  • Weekly members-only email
  • Smart numbers (to track your marketing success)
  • Grow Your Business With Referral CD programme
  • Marketing appraisals
  • Marketing audits and checklists
  • Business planning software
  • Business planning day
  • Website management service
  • Prudent Marketing folder
  • Branding review and production of brand guidelines
  • Weekly blogging
  • Infusionsoft CRM and email marketing system
  • Delivery of weekly digital marketing campaigns
  • Online Prudent Marketing programme
  • Monthly PR campaign

    Call for details

How to find marketing advice

Marketing support for small businessHow to find marketing advice

Finding marketing advice is easy.  There are literally thousands of people who can advise you.  That advice can come from friends, family, people in the pub, or from someone who works in marketing.  The trouble with 99% of marketing advisors is that they earn less than £50,000 per year and they are often not up to date with modern marketing methods.

One thing is sure: if you run a business, then you need marketing advice.  So, when looking for advice, ask the potential advisor:

  1. How much marketing training do they do?
  2. Where do they get marketing advice from?
  3. Where did they learn about marketing?
  4. What marketing system do they use?
  5. Ask to read the reports, books and white papers that they have written

Want to ask me any of those questions?  Call me on 01256 345 556.

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

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