Who Do You Know that we can help?
Who do you know who need to create and convert more leads into sales?
I’m asking because an increasingly high percentage of our new customers are coming through referral.
So here’s my shameless bribe.
Tell your friends about us, and if they become customers of ours, on your recommendation, then I’ll send you a free copy of my ‘Grow your Business with Referral Programme worth £297.00 + VAT, to say thank you.
Not only that, but you may be aware of the fact that we support B1G1 and through this charity we will also pay for the education of a child in Africa for one month.
The new customer offer is our most generous ever, even if I do say so myself. A recommendation from a friend is the most powerful form of marketing in the world. Nothing I can say, no offer I can give, will be as compelling as a few words from you. Especially if they say something nice about us.
So the ball’s in your court.
And I sincerely hope that within a week or so I’m able to mail a copy of my Grow your Business with Referral Programme out to you, by way of saying “thank you” for recommending us to a friend.
Steve Mills – The Prudent Marketer
There are three key departments in every business and they are:
1. Operations = Doing the work
2. Finance = Managing the money
2. Marketing = Selling the stuff
Most of the businesses I meet are generally good at doing the work. However, they know little about financial aspects of their business, and so many go bust due to poor financial planning and management and they know even less about Marketing.
One of the biggest mistakes I see is a total lack of measurement of Sales and Marketing.
“You cannot manage what you do not measure”
How much does it cost you to win a customer? How much is the life time value of each customer? Unless you start to measure your marketing, how do you know if any changes you make, are making a difference?
Here are my top 10 things you MUST start to measure in your business:
- Number of sales
- Total sales
- Average unit of sale
- Number of meetings
- Meeting conversion rate
- Number of enquiries
- Where enquiries came from
- Number of people visiting website
- e-mail open and click through rate
- Number of referrals asked for and secured
Need help and advice? Call us on 01256 345 556.
Today I was asked a very powerful question….
What is the most important thing you need to do in your business for it to grow?
Wow! That made me think!
My answer was – to focus every day on keeping and creating customers!
What have you done today, this week, this month, to create and keep customers? Is anything more important?
What I learned from Ivan Lendl………………And other sports stars
I was once fortunate enough to meet my sporting hero Ivan Llendl. Ivan and I were born on the same day (he is still a very young man!).
When we met, I asked him a very powerful question. I said “How did you get to be so good? How did you become the world No.1 and stay there for over 250 weeks?
Ivan looked at me and said “Every day since I was 8 years old, I have done far more than anyone else could possibly imagine”.
My message to you is simple. If you want to create more leads – you have to focus on this – answer this question
“What would happen to your business if, every day you could focus far more on creating and converting more leads, than your competitors do”?
Why your website does not convert leads………..And what to do about it
If you are like 90% of the businesses I speak to, then your website creates nothing, or very little, in terms of return on investment. But of course – it should!
So, what’s the problem? There are essentially two problems:
1. You are not getting enough high quality traffic to your site. For example, nobody visits it and they can’t find it on Google;
2. When people arrive at your site, they often leave without buying, or even making an enquiry.
You have got to increase the number of people who visit your site from 100 per day, week, or month. You have also got to improve the conversion rate of your site.
Is is easier to get more people to your site, or to get those visiting to buy more? You probably know that the answer is to get more of the people already interested, to buy more.
Another question – How much time have you spent focussing on the conversion rate of your website in the past year?
Something to think about?
(Get a 30 page report on your website click here)
“I thoroughly enjoyed the Marketing Training Basingstoke workshop. It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations. The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive. The environment was very relaxed, and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session. I am looking forward to the next one!”
Maisie Cole – K3 Consultancy and Training Services
How good is your website at winning business?
If you are like most of the businesses that I meet, then the answer is very poor? Buy why?
There could be many reasons, but there are two keys:
We would like to send you a 30 page report on your website for only £50 + VAT.
Let me clarify – This is not a report I have written on Marketing websites. This is a report about your website. The report will highlight what is good, bad, or indifferent about your website.
So, if you want to know what you need to do to join the top 5% of businesses who do win business online, then take the first step and find out what is going wrong.
Call us now on 01256 345 556.
Call us The Prudent Marketing Company now on 01256 345 556.
We had a great day at ‘The Basingstoke Business Exhibition’ yesterday. We got 86 leads and a big thank you to the organisers for a well ran and very well attended event.