Blogs - Page 2 of 9 - The Prudent Marketing Company

Better Retailing Magazine

Marketing Advice for the retail sectorLook out for me in the next edition of Better Retailing Magazine.  I wrote an article call Localised Marketing the Best Resource for the Retail Sector.

Moving the free line

Steve Mills - Marketing adviceWhen it comes to marketing everyone knows that the word ‘free’ is the most powerful word in marketing.  So, the question is – what can you do for free?  For most businesses they offer:

  • A free session
  • A free hour
  • A free sample

But the truth is that it is no good doing the same as everyone else.  Because if you do, you will get the same results as everyone else and most businesses are struggling to survive!

So, the real question is – what can you offer for free that is different from everyone else?  In other words, how can you move ‘the free line’?  Well you could give a:

  • Free e-book
  • Free report
  • Free seminar
  • Free webinar
  • Free CD, or DVD
  • Free day
  • Free weekend
  • Free test drive
  • Free…

Look at it this way – Imagine you offered something free on your website and because you marketed it effectively on social media, email marketing and SEO, 100 people download it every month.  As you are great at sales and marketing you follow all 100 people up within 24 hours and you convert 50% of those into an initial meeting.  You then convert 50% of those meetings into sales.  This would result in 25 new sales per month.

I personally use this strategy on my website.  I have a book called ‘The 10 Biggest Lead Generation Mistakes’ on there and between 5 and 20 people download it every day.

What is your story?  How could you move your free line by offering something for free in order to get more people on to your sales pipeline?

Marketing training for small businesses

Small Businesses Urged To Market Without Money in 2014

The UK’s small businesses are being urged to learn how to market without money in 2014 and make greater use of the Internet to generate new client wins.

The Prudent Marketer Steve Mills has launched a brand new seminar for small business owners and marketers which tackles the growing problem of smaller budgets coupled with larger expectations. A respected author and corporate speaker, Mills is one of the country’s foremost experts on small business marketing and recognises the unique challenges that 2014 poses.

He said, “Although the business headlines may trumpet a burgeoning economy and thriving growth figures, the reality for many SMEs is that 2014 is likely to be even tougher than last year as the ripple effect of a difficult 2013 continues to be felt. I expect that many marketing budgets will contract even further because the revenue just wasn’t there consistently enough last year to finance advertising and marketing campaigns for the coming months. This of course makes for a very difficult landscape for those intent on consolidation and growth, unless marketers and owner managers are able to identify effective methods of using the internet and similar resources to generate sales enquiries and new business wins.”

In order to help those facing an uphill battle with marketing budgets, Mills has announced a brand new three hour seminar entitled ‘Marketing and Business Growth’. Run by The Prudent Marketing Academy, the seminar is packed full of tips on how to win business online in 2014. The three hour intensive session is informative, educational and applicable and promises to arm small business owners with the tools needed to move forwards this year without a bottomless marketing budget.

Presented by Steve Mills, who is the founder of The Prudent Marketing Academy and The LinkedIn Academy, the Marketing and Business Growth training seminar will cover a range of topics;

  • What is Prudent Marketing and how you can use it
  • A strategy for creating multiple streams of on-line and offline income
  • How to grow your business for free, using the internet
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your websites traffic without a budget
  • How to use marketing without money and what this could mean for your business
  • Getting the most out of your current clients
  • How to double the size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest mistakes most small businesses make
  • How to turn more leads into sales, or appointments on the phone
  • How to get Government funding to grow your business
  • The Marketing Hub

The sessions will take place throughout January and around the UK. Each session starts at 10am with attendance limited to just 40 people per event. Dates and locations include:

Tuesday 21st January 2014 – Kingsclere, Nr Basingstoke

Wednesday 22nd January 2014 – Southampton

Thursday 23rd January 2014 – Oxford

Thursday 30th January 2014 – Swindon

To find out more and to register visit


Business Connections Live – The Best of 2013

Watch the best of Business Connections Live TV 2013.  Look out for me!  I have been asked back and am appearing again at 7pm on Wednesday 15th January 2014.


LinkedIn Training is helping to educate children in Africa

A big thank you to delegates attending our LinkedIn training in Bracknell yesterday.  Thanks to them, we provided education for 11 Children in Africa, for a month.

Every person who books on to one of our workshops means that, we pay to educate an African child for a month.  The training is in basic language, maths, health and child protection.


school Africa

Marketing Speaker | Steve Mills is Speaking at the Fast Signs National Conference

Steve Mills - Marketing AdviceI am looking forward to to speaking at the Fast Signs National Conference on Saturday 9th November 2013 –

My talk is called ‘How to use LinkedIn to Market your Business’ and during my talk I will explain exactly how the franchisees can market their business on LinkedIn for free.

LinkedIn Training – Nottingham

Steve Mills - Marketing adviceI am pleased to confirm that I will be holding a LinkedIn workshop in Nottingham on Wednesday 5th March from 9am to 4.30pm at The Langer Hall Hotel.


The cost of the workshop is only £197.00 + VAT. 

To book call us on 0118 930 5700

or click this link

We look forward to seeing you on the 5th March 2014.



LinkedIn Training | Steve on Business Connections TV

Steve recently appeared on a new vibrant business TV channel called Business Connections Live .  Business Connections live host a weekly business show at 7pm every Wednesday and each week a business expert is featured and ideas to help small and medium sized businesses discussed.  Steve has already been asked to be on the show again, so look out for him on Wednesday 20th November at 7pm.

Also you may want to sign up to the above link to gain access to the show each week.

During Steve’s interview he talks about the power of LinkedIn and how it can be used to grow businesses.  To watch the show and to learn some cutting edge tools on effective marketing, click the link below:


Social Media Stats

Internet marketing training






Did you know…

  1. 93% of marketers use social media for business
  2. In the past two years the number of people accessing the internet via mobile phone is 818.4 million
  3. Only 28% of the world’s population currently has access to the internet
  4. By 2017 the above number will have increased to 68%
  5. If Facebook was a country it would be the third largest on the planet
  6. Instagram has 45 million photo’s uploaded every day
  7. Google+ is currently growing by 33%pa
  8. Twitter is the fastest growing network, with growth figures of 44% from June 2012 to March 2013
  9. 21% of the worlds population use Twitter
  10. Pintrest is now home to 70million users
  11. LinkedIn has over 238,000,000 users, with two new members joining every second
  12. There are over 14 million LinkedIn members in the UK
  13. YouTube is the 2nd biggest search engine in the world
  14. Over 100 hours of video is added to YouTube every minute
  15. Over a tril;lion hours of video have been watched on YouTube

Social media is just a fad?  What do you think?  I think that it is the biggest change in how we communicate since the invention of the telephone.

Steve Mills – The Prudent Marketer speaking at The Canadian High Commission

Internet Training venueSteve recently spoke at the Canadian Chamber of Commerce event at the Canadian High Commission in London.  He was talking about using the Internet to grow your business.

Here is a link to the Chambers newsletter, which contains details and photographs of Steve’s talk –

(wait a few seconds and it comes up)

Coverage of Steve’s event is on page 13 with another photo on the front page.


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