Look out for me in the next edition of Better Retailing Magazine. I wrote an article call Localised Marketing the Best Resource for the Retail Sector.
When it comes to marketing everyone knows that the word ‘free’ is the most powerful word in marketing. So, the question is – what can you do for free? For most businesses they offer:
- A free session
- A free hour
- A free sample
But the truth is that it is no good doing the same as everyone else. Because if you do, you will get the same results as everyone else and most businesses are struggling to survive!
So, the real question is – what can you offer for free that is different from everyone else? In other words, how can you move ‘the free line’? Well you could give a:
- Free e-book
- Free report
- Free seminar
- Free webinar
- Free CD, or DVD
- Free day
- Free weekend
- Free test drive
Look at it this way – Imagine you offered something free on your website and because you marketed it effectively on social media, email marketing and SEO, 100 people download it every month. As you are great at sales and marketing you follow all 100 people up within 24 hours and you convert 50% of those into an initial meeting. You then convert 50% of those meetings into sales. This would result in 25 new sales per month.
I personally use this strategy on my website. I have a book called ‘The 10 Biggest Lead Generation Mistakes’ on there and between 5 and 20 people download it every day.
What is your story? How could you move your free line by offering something for free in order to get more people on to your sales pipeline?
Watch the best of Business Connections Live TV 2013. Look out for me! I have been asked back and am appearing again at 7pm on Wednesday 15th January 2014.
A big thank you to delegates attending our LinkedIn training in Bracknell yesterday. Thanks to them, we provided education for 11 Children in Africa, for a month.
Every person who books on to one of our workshops means that, we pay to educate an African child for a month. The training is in basic language, maths, health and child protection.
I am looking forward to to speaking at the Fast Signs National Conference on Saturday 9th November 2013 – http://www.fastsigns.com/.
My talk is called ‘How to use LinkedIn to Market your Business’ and during my talk I will explain exactly how the franchisees can market their business on LinkedIn for free.