Blog - The Prudent Marketing Company

Educating Children

B1G1

Just to let you know that we have just paid for a Cambodian child to be educated for one year as part of our commitment to helping others.  

If…

If…

one of the top business owners in the world (for example, James Caan of Dragon Den) took over your business and ran it for the next year and they only had the same amount of money, contacts and time as you had and they could not utilise their name.  Would he/she be more successful than you?

YES/NO

If you answered yes, then the questions for you to consider are:

  1. Why?
  2. What would they do differently?
  3. Would they have better skills than you?
  4. What would they change in your business or the way you sell and market your services?

Development of Business Skills

Marketing Training

Development of Business Skills…

I had a great day yesterday in the offices of Dan Bradbury.

It was great to spend the day away from the office working on the business and getting the opinion of someone outside of the business.  I think everyone should do this from time to time.

During the day we discussed the development of ‘business skills’.  The truth is that 99% of business owners have weaknesses in their business skills (including myself) and we need to identify and improve these skills.

 

These skills could include:

  • Leadership
  • Financial clarity
  • Marketing (or as we call it – lead generation)
  • Sales  (or as we call it – lead conversion)
  • Strategic planning
  • People management
  • Recruitment
  • HR
  • Health and safety

Or any number of other skills that you need to own and to manage a successful business.

The key is that as business owners we need to develop those skills, and if we don’t the lack of skill in any one of those areas can ‘bite us in the bum’ just at the wrong time and end our business.

Three great sales tips

I wanted to share a few profit boosting sales tips with you…

Tip 1 – Luke warm calling

Stop cold calling and start warm, or luke warm calling. Cold calling is hard and difficult. Instead call people you have been emailing, or who you are connected to on LinkedIn etc.

Tip 2 – How to you get past the regectionist

Is about getting past the ‘regectionist’, or the receptionist (as they are sometimes called). This is my script “Hi can I speak to Simon please, it’s Steve”. It is as simple as that. There is often a thought in the receptionists head… Who is Steve? He clearly knows Simon! I should know him! I will put him through. It doesn’t work all the time, but it gets me through often.

Tip 3 – Have a script

Mine is something like this “The purpose of our call today is to do three things. Firstly, for you to give me an update on where you are? Secondly, to find out what challenges you currently have and thirdly to discuss how we can help you. Does that sound fair?”

The key message is ‘test your scripts’ to see if you can improve them.

For more tips take a look at this – Click here.

Or to get my 6 video marketing tips, simply email me and I will send you 6 of my best marketing tips over a 6 day period for free.

Are you making the profit you want to?

Profit Marketing Advice and tips

Profit Marketing Advice and tips

If you are don’t make the amount of profit you want, then there are only two reasons.

  1. Your income is not high enough
  2. Your costs are two high

Therefore the real questions are:

  1. What are you going to do to reduce costs?
  2. What are you going to do to increase sales?

And the truth is:

  1. Reducing costs is the first step and so you need to do that first.
  2. What can you do to reduce your costs?
  3. However, the problem is – There is only so much you can save
  4. The good news is that often increasing sales is unlimited and increasing sales is where all the real leverage is.

Want to increase your profit, then join The Prudent Marketer’s Private Practice.  Click here

Sales and Marketing Training Basingstoke

Marketing Training

Steve Mills Internet Marketing Masterclass Dubai

Sales and Marketing Training from the Prudent Marketing Company

Just a short note to update you on our forthcoming cutting edge Sales and Marketing Training.

Our forthcoming programme includes:

  • How to use LinkedIn to grow your business (Learn how to create new leads for your business)
  • Sales Training – How to turn more leads into sales.

To find out more click here

12 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop

LinkedIn Workshop

What you will learn on our LinkedIn Workshop…

LinkedIn Workshop brought to you by the Prudent Marketing Company.

  1. The 3 steps to turn those followers into paying customers

  2. The 4 things needed for a successful LinkedIn strategy

  3. How you can stand out from your competitors

  4. Why businesses fail with LinkedIn – and how to avoid these mistakes

  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads

  6. How to deliver a tangible and reliable ROI

  7. Growing your database on LinkedIn through effective list building

  8. Using the power of LinkedIn to get on to the first page on Google

  9. Using groups to grow your business and to contact 100,000?s of targeted business people

  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website

  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts

  12. Getting recommended by lots of people.

Did we mention that attending this LinkedIn Workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

The future of marketing

Marketing TrainingWhat is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:

Mobile

There is going to be an increase in the importance of the use of marketing to mobile phones.  Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too.  I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile.  So we need to be good at marketing to mobile phones

Video

The second big change is the use of video is going to increase.  The use of video is already really important, but in the future, it is only going to increase.  We can be far more persuasive, focused and powerful on video.  In my opinion, websites are going to look more like TV stations.  You only need to look at some of the statistics around YouTube to know how popular watching video is.

Sales Skills Training

Sales Skills Training

Sales Skills Training – Just how good are you?

There are many skills associated with being good at selling and many different systems for achieving sales success.

However, there are two fundamental keys to becoming better at sales.

What this video to find out what they are and how they can impact you.

Click here to become better.

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

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