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Marketing Training Update…

Marketing Training

Marketing Training – Master Modern Prudent Marketing Methods

Satisfied with your current Marketing?  Need to create more leads?  Don’t really understand modern Digital Marketing methods and strategies?  If any of this rings any bells with you, then you really ought to take action.

We have the following workshops coming up in 2015

Capture – How to turn your marketing efforts into lead capturing

A one day Marketing Training workshop for only £120 on Wednesday 7th October 2015, from 9.30am to 4.30pm

This workshop is all about becoming more effective at capturing more leads from your crowd. In other words, getting people to know you, like you, and then trust you to buy from you!

In this workshop, we will be covering:

  • Understanding your current lead capture rates
  • Agreeing on a target for lead capture
  • Confirming your multiple streams of income
  • Using the WOO system to grow your business
  • Improving the profitability of your current income streams
  • Developing new income streams
  • Increasing your website’s conversion rates

For further details, please call us on 01256 345 556.

To book your place and for further information, simply call us on 01256 345 556, or click here

How to win £80,000+ in new business per year, per person from LinkedIn

A one day workshop on 27th October 2015, from 9.30am to 4.30pm

The biggest problems that business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it.

The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.  In fact, there are 277,000,000 people worldwide and over 17,000,000 in the UK on LinkedIn.

So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?  In other words, how can you monetise it?

For further details and to book, simply call us on 01256 345 556, or click here.

LinkedIn 8 week Webinar

Every Thursday for 8 weeks commencing on 22nd October 2015, at 4.30pm to 5.15pm

Time is such an important resource and travelling to and from a seminar is sometimes not the best option.

If this the case for you, then you might want to try attending our 8 week LinkedIn Webinar-based training programme.

Now, I don’t know about you, but the thought of spending hours on the phone on a Webinar fill me with dread and so I limit each session to only 45 mins per day and we cover everything you would learn in my one day workshop.

I am not only going to teach you, but also show you what you need to do to market your business on LinkedIn.  You also get a recording of each Webinar, so if you miss one week, don’t worry!

For further details of the Webinar programme, either call us on 01256 345 556, or click here.

How to use Social Media to grow your business

A one day workshop on 9th December 2015, from 9.30am to 4.30pm

On the day, Steve is going to show you how to get a significant amount of business from social networking.

The workshop is called ‘Using Social Media to Grow Your Business’ and he will share with you the Marketing strategies that will grow your business dramatically using social media strategies.

You can learn new, low-cost strategies for boosting your business with the minimum effort and at the minimum risk.

These strategies are proven to work but rarely used because few business owners realise how simple it can be to increase sales – even during tough economic times.

Most business owners have set themselves up on Facebook, or LinkedIn, or one of the other sites, but have not done much else.

For further details, simply call us on 01256 345 556, or go to Social Media Training

Marketing training programmeNo time to attend a Marketing Training workshop?  Learn on CD in your car

Get 80% off this 12 CD Marketing Programme for a limited time only!

The Raise your Game Marketing CD is a 12 CD programme that is full of great ideas for marketing your business, creating leads and converting those leads into sales.

The price of the programme is normally £299 + VAT, but we are currently offering an introductory price of £60 + VAT.

I have invested more than 30 years in learning from the best marketing and business growth experts in the world.  My “Raise your Game” programme is a culmination of all that I have learned in the process.

For further details, simply call us on 01256 345 556, or go to Marketing CD Training.

Video Training Bootcamp

Attend this Video Training Bootcamp, with Business Connections Live, the UK’s leading on-line Business Advice TV Channel.  They are hosting a one day workshop to help small businesses to produce a top quality video.

Watch this video for details of the Video Training Bootcamp…

This workshop has been developed for Entrepreneurs and Businesses who want to tap into the power of using video to Sell, Market and Promote their Business, Services and Products.

This comprehensive studio one day workshop covers all aspects of script development, how to identify key features and sell the benefits along with presentation and delivery. This Powerful One Day Video Production Bootcamp is perfect for Business Owners who feel they would like to develop their presentation techniques or raise their personal online profile without the need to worry about any of the video technology.

At the end of The Powerful One Day Video Production Bootcamp you will have a fully produced 2-3min video with graphics and music ready for your website, social media marketing and events.

Also an “About You” video that you can use for social media marketing or on your website.

On The Day You Will Learn

  1. Script Writing
  2. How to Identify Features and Benefits
  3. What’s in it for the viewer?
  4. Presentation Techniques
  5. Legal provisos – What you can and can’t say
  6. AutoCue training and a lot more…

What You Will Achieve

  1. At the end of The Powerful One Day Video Production Bootcamp you will have a fully produced 2-3min video with graphics and music ready for your website, social media marketing and events.
  2. Also an “About You” video that you can use for social media marketing or on your website.
  3. A feeling of achievement
Course Instructors
The Business Connections Live Team along with Steve Hyland, who has thousands of hours of Television and Radio experience and expertise, will share all the powerful production techniques to make your day on our Powerful One Day Sales Video Workshop a day to remember!

Here is the link to book your place.

Here are my thoughts on Business Connections Live and on video Marketing…

Here is the link to book your place.

Business Connections Live – Steve Mills, The Prudent Marketer

Business Connections Live – How to build a successful brand.  Advice for small businesses has changed and so has sales and marketing.  It is no longer good enough to present your products to the market with a list of reasons why people should buy them; you now have to get people to know you, like you and trust you – and to build trust and position yourself, your company or your products as the natural choice using Inbound Permission-based marketing.

On this edition of the Business Connections Live, Steve will explain:

  • How to change the way that you look at marketing
  • Build a brand and create loyalty
  • Use social media to build a list
  • Use email marketing to develop that list
  • Convert more of your list/prospects into sales
  • Create more sales
  • Learn the business fundamentals on how your business can achieve:
    • More Leads
    • Increased client/prospects loyalty
    • Improved conversion rates
    • Increased sales
    • Stronger life time value

Watch NOW …

Need help?

Take a look at this, or call us on 01256 345 556.

Marketing Advice for Small Businesses

Marketing Advice and tipsSmall Business Marketing Advice

Find below a copy of the recording of the Small Business Marketing Advice webinar recorded on 17th September by Steve Mills – The Prudent Marketer.  Learn the tools of Geometric Growth and how to double your business within the next twelve months.

Steve Mills,  The Prudent Marketer, will be discussing “The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

For more marketing advice and to join the programme, go to Small Business Marketing Advice.

Steve live on Business Connections Live

Marketing advice from Steve Mills

Steve live on Business Connections Live, the UK’s No 1 online Business TV Channel

On 21st September Steve will be live on Business Connections Live and discussing ‘The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

The details are at –


Karen Froude joins The Prudent Marketing Company

Karen Froude – has joined The Prudent Marketing Company as a Marketing & PR Consultant.  Karen has worked in Marketing and PR roles within the insurance industry for more than 20 years in International Healthcare Insurance, Travel Insurance, General Insurance Pensions and Investments. Previous employers include Bupa International, Legal & General and Zurich UK. Her skills are broad and diverse and include all aspects of marketing strategy and communications.


Campaign and Project Management

   Produced the first ever Bupa International Corporate Video – filmed in four international destinations.

   Developed, designed and launched the ability to buy medical policies online for Bupa International.

   Twice researched, wrote and submitted Bupa International’s entry for the Queen’s Award for Export Achievement – winning both times in 1999 and 2005.

   Launched a low cost, high ROI, Member Get Member campaign for Bupa International.

Branding and Creative

   Changed the ‘look and feel’ of the Bupa International brand across all printed literature, advertisements (on and offline) and website.

   Designed and launched 3 secure Bupa International web portals for their intermediaries, individuals and corporate customers.

Customer Relationship Management and Retention

   Produced the first quarterly newsletter (HTML and Print) for Lifecare International.

   Designed and distributed the first customer questionnaire for Lifecare International’s customers in Kenya.

Event Management and Sponsorship

   Organised 7 Bupa International staff Summer Balls for 400+ people.

   Was chosen to represent Bupa International in the Bupa Group sponsorship team for the 2002 Commonwealth Games in Manchester, and managed the sponsorship of The Sussex Cricket Club for Legal & General and The Rugby Sevens in Hong Kong for Bupa International.


   Changed all written communication for Bupa International including literature, web content, and     customer correspondence into new plain English ‘easy to understand’ wording.

Agency and Stakeholder Management

   Worked with and managed the relationship of several full service marketing agencies including Ogilvy and Mather (London), Designate (Brighton), WFCA (Tunbridge Wells) plus the PR agencies of Fishburn & Hedges (London) and RPPR (London).  This included managing two contract tender processes.

   Influenced the Bupa International Management Team to change to single age pricing bands for customers.

Public Relations

   Successfully managed The Media after the collapse of Lehman’s Bank by limiting the negativity concerning Legal & General investments.

   Increased the volume of positive coverage/cuttings month on month throughout 2008/9 for Legal & General Savings Division (Investments and Pensions).

   Managed the Media when Zurich UK were fined by the Financial Services Authority regarding customer data loss in 2010.

Part time Marketing Director

I am looking for five clients to work with as your Part Time Marketing Director and I wanted to know if you are interested.

I can help you to:

  • Set up a Marketing and Sales measurement system, so that you will know what is working and what is not
  • Improve the number of enquiries and return on investment that you get from your current marketing
  • Set up a Sales and Marketing plan, with targets
  • Set up a structured sales system
  • Set up a Referral Marketing system
  • Develop and implement new on-line digital Marketing systems, including SEO, Social Media, PPC, etc
  • Get more traffic to your website and improve your websites conversion rate optimisation
  • Get more leads and sales out of LinkedIn
  • Etc.

I am looking for businesses who:

  • Are looking to grow by at least 25%
  • Are willing to invest time and money in marketing
  • Are committed to taking the actions we agree to take
  • Will measure their Sales and Marketing results.

 My commitment to you is to help you to – Get and Keep customers/clients.  To maximise your Marketing investment.

Steve Mills - Part time Marketing director

How my Part Time Marketing Director service works:

  • I will work for you an agreed number of days per month
  • I will work in your office, when required, or my office, at other times
  • I have a team of people that can help you implement strategies like Social Media, email Marketing, etc
  • I can provide your team with training in LinkedIn, Social Media, Sales, Referral Marketing, E-mail Marketing, etc.

If you are interested in working with me as your Part Time Marketing Director, then call me for a no obligation telephone meeting, on 01256 345 556.

I have attached some comments from others who I have worked with.

Warm regards,

Don’t take our word for it….doc

Steve Mills

The Prudent Marketing Company
01256 345 556

Video Marketing – Explainer videos explained

Video Marketing - You TubeA short video can be a great way to explain your business online.  Video Marketing can help increase your Website conversion rates and reduce your cost of acquisition. They can encourage referrals, improve your Search Engine Optimisation and if you get it right, they can go viral.

Video is easy for your prospects to understand and show cases your brand’s personality. Video Marketing can be just what someone needs to understand how your service or product could help them.

Here is a video we produced for Crunchers Accountants.

Crunchers position themselves as Alternative Accountants because they are different to traditional accountants. They work to keep costs low and look to do more for clients than accounts and tax returns.

Trust me I know because they are my accountants – not only do they take care of the accounts we’re working on business planning and budgets – all in the Cloud.   

A video like this can take a few weeks to produce because you need a strong concept, script and story board.  We can offer a fixed price or a rental agreement, if you want to avoid an upfront cost. This can enable you to test different concepts.

Feel free to call or email me if you’d like to discuss using videos – and give Bob a call at Crunchers if you’d like to explore a fresh approach to accounting.

Free Marketing Webinar

Marketing webinar

Book your place on the 5 C’s of Successful Marketing Webinar

On Thursday 17th September we are holding a free Webinar training session called ‘The 5 C’s’ of Successful Marketing.  The webinar is going to cover what I believe are the keys to sales and marketing success, including:

  1. Growing your contact lists both on and offline and using social media
  2. Getting your name out there and becoming a ‘key business of influence’
  3. Keeping in tough with your list
  4. How to get help your clients more and get rewarded for doing so
  5. How to keep people coming back again and again.

The 5 ‘C’s of Successful Marketing Webinar is going to be a launch pad for your business and if you follow through and take the required actions, then it is going to make a BIG difference to your bottom line!

There are only 100 places and the Successful Marketing Webinar will be full, so please book your seat early.

The details are as follows:

Date – Thursday 17th September 2015

Time – 12.30pm to 1.30pm

To book – Click this link

Business Advice – You have read before

Business advice ukI am sure you have heard this Business Advice many times…

Sometimes, in fact often the best business advice is the obvious business advice.  It is often common sense, but more often, not common practice

•    80% of profit comes from 20% of your customers, 
•    80% of the sales comes from 20% of your products, 
•    80% of results comes from 20% of your effort

Question – When was the last time you looked at how you spend your day?  Are you spending 80% of your time doing the 20% of things that will make the biggest difference in your business?

It’s much smarter to identify the things that give you the biggest impact and then focus your time, money and effort on those things, rather than trying to hammer away at everything you need to do.  The simple fact is that you can’t do everything and, if you keep doing what you’ve always done, you’ll get the results you’ve always got and you’ll never get the rewards that you could.  The key is to MAXIMISE the return on investment that you get from each and every minute you take and every £1 you spend.

What have you spent your time on over the past few days?

Why not start keeping a log of what you do, every 10 minutes, today?  Have you ever said “I just don’t know where all the time goes”.  Don’t you think that it is about time that you did start to know when the time goes?

Once you realise that 80% of your results come from 20% of your actions, all you have to do is to start doing more of what works!  In other words, the key 20% of activities that really drive your business forward.  I’m not saying it’s easy – nothing worthwhile ever is – but it could really make a difference to your business and in fact every aspect of your life.

So take action and consider your own time allocation…

Identify your top 20% and then allocate more time to those activities.

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