The Prudent Marketing Company Blogs

Marketing Advice – Know your numbers…

Marketing AdviceThere are three key department in every business and they are:

1. Operations  = Doing the work

2. Finance = Managing the money

2. Marketing = Selling stuff

Most businesses I meet are generally good at doing the work.  However, they know little about financial aspects of their business, and so many go bust due to poor financial planning and management and they know even less about Marketing.

One of the biggest mistakes I see is a total lack of measurement of Sales and Marketing.

“You cannot manage what you do not measure”

How much does it cost you to win a customer?  How much is the life time value of each customer?  Unless you start to measure your marketing, how do you know if any changes you make, are making a difference?

Here are my top 10 things you MUST start to measure in your business:

  1. Number of sales
  2. Total sales
  3. Average unit of sale
  4. Number of meetings
  5. Meeting conversion rate
  6. Number of enquiries
  7. Where enquiries came from
  8. Number of people visiting website
  9. e-mail open and click through rate
  10. Number of referrals asked for and secured

Need help and advice?  Call us on 01256 345 556.

Today I was asked a very powerful question…

Marketing Advice and tipsToday I was asked a very powerful question….

What is the most important thing you need to do in your business for it to grow?

Wow!  That made me think!

My answer was – to focus every day on keeping and creating customers! 

What have you done today, this week, this month, to create and keep customers?  Is anything more important?

What I learned from Ivan Lendl?

What I learned from Ivan Lendl………………And other sports stars 

I was once fortunate enough to meet my sporting hero Ivan Llendl.  Ivan and I were born on the same day (he is still a very young man!).

When we met, I asked him a very powerful question.  I said “How did you get to be so good?  How did you become the world No.1 and stay there for over 250 weeks?

Ivan looked at me and said “Every day since I was 8 years old, I have done far more than anyone else could possibly imagine”.

My message to you is simple. If you want to create more leads – you have to focus on this – answer this question

“What would happen to your business if, every day you could focus far more on creating and converting more leads, than your competitors do”?

Internet Marketing Advice for small businesses

cropped-TPMC-Grey-1.pngWhy your website does not convert leads………..And what to do about it

If you are like 90% of the businesses I speak to, then your website creates nothing, or very little, in terms of return on investment. But of course – it should!

So, what’s the problem?  There are essentially two problems:

1. You are not getting enough high quality traffic to your site.  For example, nobody visits it and they can’t find it on Google;

2. When people arrive at your site, they often leave without buying, or even making an enquiry.

The solution?

You have got to increase the number of people who visit your site from 100 per day, week, or month. You have also got to improve the conversion rate of your site.


Is is easier to get more people to your site, or to get those visiting to buy more?  You probably know that the answer is to get more of the people already interested, to buy more.

Another question – How much time have you spent focussing on the conversion rate of your website in the past year?

Something to think about?  

(Get a 30 page report on your website click here)

Marketing Training Basingstoke

“I thoroughly enjoyed the Marketing Training Basingstoke workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!”

Maisie Cole – K3 Consultancy and Training Services

How good is your website at winning business?

Drive more traffic to your website

How good is your website at winning business?

If you are like most of the businesses that I meet, then the answer is very poor?  Buy why?

There could be many reasons, but there are two keys:

  1. Traffic
  2. Conversion

We would like to send you a 30 page report on your website for only £50 + VAT.

Let me clarify – This is not a report I have written on Marketing websites.  This is a report about your website. The report will highlight what is good, bad, or indifferent about your website.

So, if you want to know what you need to do to join the top 5% of businesses who do win business online, then take the first step and find out what is going wrong.

Call us now on 01256 345 556.

Take action…

Call us The Prudent Marketing Company now on 01256 345 556.

Basingstoke Business Exhibition

We had a great day at ‘The Basingstoke Business Exhibition’ yesterday.  We got 86 leads and a big thank you to the organisers for a well ran and very well attended event.

Prudent Marketing Company

Internet Marketing Advice | Your website does not work…

Marketing tips clock

Would you like a 30 page report on what is wrong with your website?  The cost is only £50+ VAT and it covers:

  • Search engine optimisation (SEO)
  • Key words
  • Mobile compliance
  • Content
  • Words
  • Links
  • Social media rating

I hope you are like me and you think signing up to this is a NO BRAINER!!  By the way, I am assuming that you are one of the 98% of businesses who have a website that does not create leads.

To sign up give us a call on 01256 345 556.

Internet Marketing Training Hampshire

Marketing AdviceShould you and your team attend a specific conference, workshop, or other training event?  Getting out of the office sounds like a no-brainer, but when you start thinking about taking time “off,” traveling, paying for the conference itself, and what you’ll actually do once you get there, the answer starts to feel a little less clear.

So how can you work out whether it is “worth attending”?  How can you make the right decision to send your team… or not?  Your decision will depend on what your team does, what your goals are, and how much budget you have available, below are some questions you can ask yourself to work out whether you should be attending the event.

1) Will the training help you develop better relationships?

Many people overlook the value of developing relationships with clients, partners, and customers at in-person events. These opportunities can be few and far between, so putting some of your budget towards conferences that allow you to have that face-to-face time can be worth it.

2) Will the event help you generate quality leads?

The best conferences you can attend will not only bring in leads for your company, but also educate your team, strengthen external relationships, and help your team develop skills related to their jobs.

Which leads us to our next point…

3) Can you prove ROI to management?

Return on Investment: A term marketers are all too familiar with. Proving a conference’s value to your management can be a challenge, especially if your company is on a tight budget. And how do you prove ROI before you’ve even booked your ticket to the conference?

Though you can’t really calculate ROI until after you’ve spent the time and money attending, here are two things you could use to uncover the conference’s potential impact:

  • Opportunity Cost: If you don’t send your team, what would you be missing out on? What knowledge or skill set would you not be developing to grow at your job and ultimately help the company? What connections would you miss out on? The answer to these questions can be tricky to find, but Googling the event’s past reviews could come in handy.
  • Competitors: Are they going to the event? Knowing this information can help understand the potential ROI — if your competitors had success last time, it means that there’s a market of people at the event who could be a good fit for your company, too.

4) Are there speaking opportunities available?

You don’t have to just be an attendee to get value from a conference.

For example, there might be an opportunity to speak about something you’re an expert in. Maybe the conference website has a call for interested speakers, and you could sign yourself up. Or maybe you know someone who’s running the event, and you send ‘em a quick note explaining your interest in speaking. Or maybe you see a panel already booked on the website that you know you could add value to, and you let the organizers know. By being a speaker, you not only can establish yourself as a credible expert, but you also have a handy “excuse” to tune into the rest of the sessions that day.

5) Can you easily make connections with others on social media?

Sometimes, engaging on social media with other event attendees can be just as valuable as actually attending the conference. Many conferences will have a hashtag, a Twitter account dedicated to the event, a place to take pictures, live video streaming, and more, giving you lots of opportunities to meet and connect with other people at the conference. If a conference doesn’t make this easy for you, you might need to get creative to find new, interesting people to meet. (And those efforts could be time-consuming and/or expensive.)

6) Can you blog about it after? (And will that blog post perform well?)

As an inbound marketer, you’re always trying to figure out what piece of content to create next. When you’re evaluating an event, take a second to consider whether you could create any content from the conference that your readers would want to read about. Could you recap one of the panel discussions or find time to interview one of the best speakers for your next blog post?

If the answer to these questions is “yes,” this event could be of great value for you. Blogging about your experiences will give you a chance to better engage with your fellow attendees and get traffic to your site. If you do a really bang-up job on the post and the conference coordinators notice, you might even use that post as proof that you should be considered for the following year’s speaking roster.

If you’re going to a technical, job-focused event that doesn’t pertain to your audience, you might not want to write about the event itself, but you might be able to use some of the skills you learned from the conference in your next post.

7) When you’re out of the office, who (or what) is going to manage your marketing responsibilities?

Do you have the right tools put in place to manage your work while your team is out for a few days? While the answer to this question may not make or break whether you actually attend the conference, it’s a crucial question to ask yourself before you commit. Here are a few processes you will need to set up while you’re gone:

  • Set an out-of-office automatic response for your work email. They don’t have to be dry — here are some funny and creative ways to write an out-of-office message.
  • Schedule external content (emails, blog posts, social posts) to send while you’re gone. This way, you’re not sacrificing traffic- or lead-generation while you’re not physically sitting at your desk.
  • Ensure you’ve set clear instructions for those who won’t be attending in case anything goes wrong. If the intern is hanging back while you’re out, you will need to make sure you let her/him know what to do when X person calls or emails, or if the CEO asks for a status update on something.

8) Will the event help you and your team grow professionally?

The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded professional. So when you’re evaluating a conference, think about whether the people from your team can attend and actually develop new skills. This will happen even more naturally if you are attending the conference with other people from your organization that are on different teams — the conference can help you make better internal connections and better understand your team’s world.

9) Is this a good team-building opportunity?

Something gets the team out of the office and into a setting where everyone can relax and relate to each other — like an industry conference — can work wonders for team bonding. Developing closer connections helps people work better together and makes them happier. When that next difficult, time-consuming project comes up, everyone might be much more willing to jump in and help their fellow coworker.

What other questions do you ask yourself before committing to attending an event?

Marketing Company Hampshire – The 7 reasons why your website does not work

Marketing Advice

Marketing Company Hampshire | The 7 reasons why your website is not performing

No.1 – Not getting found on search engines.

Having a nice looking website means nothing if it does not get traffic! Yet every day business owners say to me “Our website does not win us any business and so we are getting it re-designed”.  How stupid!

These people end up with a better looking website, that still wins no business!  You have got to Search Engine Optimise (SEO) your website, so that it gets found on Google.

Two questions

  1. Do you think that people are going onto Google and searching for what you do?
  2. Are these people finding you, or your competitors?

No.2 – Relying solely on search engines

If you pay to get your website optimised and it appears to get your business found on Google, then that is great, but what happens when Google decides to change the criteria it uses to rank websites (like it did on 14th April 2015)? Now your website is no longer on the first page on Google, along with you losing the £100,000 per month you were making from your website.  Why?  Because no one can find your business on it any more.

It is better therefore to have multiple streams of income, or in this case multiple ways of driving traffic to your website, including:

  • Search engine optimisation
  • PPC Advertising
  • Banner advertising
  • Email marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Blogging
  • Etc

How effective are you at driving traffic to your business?

No.3 – Not using Google analytics

If you do not use Google Analytics, then how do you know what is working and what is not?  The truth is that most people say to me – “I think it is installed on our website, but I am not sure”.  Others tell me – “Yes we look at it once per month to see how many people look at our website, but we don’t use it to grow our business”.

No. 4 – Your website is unclear and cluttered

So many of the websites that I see are too cluttered.  They often have ten calls to action and fifty things people can click on, and that is just on their home page.  As yourself – What is the primary purpose of this page?  What do you want people to do as a result of visiting this page?

No.5 – Poor conversion of traffic

People occasionally tell me that they get 20,000 people to their website in an hour, day, week, month, or year.  When I ask them how many leads that creates, they either have no clue, or they look very sheepish and say something like, three per month.  What ever your conversion rate is right now, it is not good enough and you should be working at improving it.

No.6 – Poor page structure and CTA

What is the CTA (call to action) on each page of your website?  Do you have enquiry forms, sign up forms, special offers, or incentives.  Are you offering something for free in order to get contact names, company name, tel number and email address?  Are you following these people up?

No.7 Poor design

I have left this until last as it is probably the least important.  It is also the area that most people focus upon if their website is not working, and this is totally the wrong thing to do.  I have seen really poorly designed websites that pull in lots of business and I have seen lovely designed ones that create no leads.  The worst example of this was a lady who attended one of my workshops.  Her company had spent £50,000+ on a new website and six months later the site had produced zero leads.  When I asked her how much she had spent on Marketing the site, her reply was nothing at all.


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