Blogs - The Prudent Marketing Company

The three steps to go from average to a fortune

Social Media Management

The three steps to go from average to a fortune

If you run an average business, then you get average results.  Average results mean no profit and you are struggling to survive.

Watch this video to learn the three keys to go from average to a fortune.

The three steps to increase sales

Increase sales

How to increase your sales …

Creating leads is great, but what you really need is SALES.  You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).

Watch the video below to discover my three steps for increasing sales.

What is your marketing ROI (Return on Investment)?

What is your marketing Return On Investment?  How do you measure it?  What are you doing to improve it?

How to create £80,000+ worth of business on LinkedIn

How to create £80,000+ worth of business on LinkedIn

Take a look back from the future…

Take a look back from the future…

Website Marketing Advice

Website Marketing Advice

How often should you use email marketing campaigns?

How often should you send out email marketing campaigns?

The right marketing in the wrong way

digital marketing training

Are you doing the right marketing in the wrong way?

I am sure that you remember Eric Morcombe once told Audre Previn (or Andrew Preview, as he called him) “I am playing all the right notes, just not always in the right order”.

Well that is often the case with Marketing.  Businesses are often “doing all the right marketing, but in the wrong way” and changing something as simple as:

  • The headline
  • The copy
  • What you say in a telemarketing call
  • The use of video, or pictures
  • The target market
  • The call to action
  • The frequency
  • Etc

Can often increase leads and sales by 20% to 1,000%.  Watch this video to discover what I mean…

Using multiple routes to market

referral marketing


Multiple Routes to Market

One of the biggest marketing mistakes that I see in business is not using multiple routes to market. So many businesses get stuck in the “We rely on referrals”, or “BNI is the only marketing we do” mindset!

The truth is that this mindset is simply costing these companies money in lost leads, sales and repeat business.  There are so many different routes to market (or income streams, as I like to call them).  Why would you not use a profitable income stream?  Here are just some of the Multiple Routes to Market for you to think about using:

  • Email marketing
  • Search engine optimisation
  • LinkedIn
  • Networking
  • Telemarketing
  • Advertising
  • PPC advertising
  • Retargeting
  • PR
  • Exhibiting
  • Referrals
  • Events
  • Direct mail
  • Postcards
  • Search engine marketing
  • Video
  • Social media

How many are you using?  On a scale of 1 to 10 how effective are these methods and what do you need to do in order to improve them?

Something to think about?  Take advantage of our many workshops and webinars.  Click here for details

Business growth advice

Marketing Training‘The knowledge which got you where you are may not get you to where you want to go’.

What do I mean?  Very simply, if you want to improve your business, your sales, your marketing and your income you have to get some business growth advice and you need to learn more. 

So the question is – how valuable is knowledge?  Well I am sorry to have to tell you that learning alone is a total waste of time. 

What do I mean?  I mean that learning without action is a total waste of time, money and effort.  It is the application of learning that makes the difference.  One of the differences between poor people and people who have become wealthy is that often wealthy people take action towards their goals on an ongoing basis.

Does this mean that it’s not worth learning?  No, it means that you need to use what you learned to improve your business.  Ask yourself the following:

  • What was the last business book you read?
  • How many business books do you read per year?
  • How many sales courses have you attended?
  • What is your knowledge of blogging and on-line network marketing?
  • Which successful businesses, or business people have you studied?

Mmmm!  Something to think about!

“Knowledge is not the secret of success.  Most people know what to do, but they don’t do what they know!”

Anthony Robbins

“Success comes down to taking the necessary action”.

Donald Trump

The question to ask yourself in order to help you to grow your business is a very simple one.  How can you make yourself better….?

Give me a call if you want to know about the £1,000 training grants available for you use to grow your business.

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