Blogs - The Prudent Marketing Company

Quotes by Peter Thomson

Marketing Advice and tipsPeter is someone I have learned loads from over the past twenty+ years.  I spent the first 8 listening to Peter on tape (yes I am that old) and then on CD.  When we eventually met up with him, it was ready strange to speak to someone, I had listened to so much.  We have since become good friends and I continue to learn from Peter even to this day.

Two of the sayings I always remember from Peter are:

“Another day older, is another day colder”

In other words, imagine, you fill out a web form asking someone to call you, as you want to buy their service and three days later, they still have not called you.  Has that ever happened to you?  I know it has happened to me.  LOTS!!!  Another saying from Peter is “Speed stuns”.  Imagine, if the next website you visit, you fill our their form and they call you within 10 mins.  Which one are you going to buy?

Peter’s second saying is

“Keep going until they die, or buy”.

Now I am sure he was speaking slightly tongue in cheek, but today I won business from someone who first got on to my list three years ago.  I have been marketing to him for those three years and in that time he must have had hundreds of emails from me and eventually three years later he decides to become a client.  How often would your business continue to marketing to him?

Most of the business people that I meat follow up via email, make a sales call, follow that up with another email and then add them to the quarterly newsletter and that just simply is not good enough.  It is not good enough if you are serious about growing your business, creating sales and more profit.

So, follow up until they die, or buy and follow up quickly.

By the way if you are a coach, consultant, trainer, or business advisor and you want to find out more about Peter, he now spends his time helping people like you to become more successful.  I can fully recommend one of his workshops, or joining his 100+ Club.  I am a member!  Click here for details of his website.

LinkedIn training in Basingstoke

LinkedIn marketing trainingHow well do you use LinkedIn?

Half-day LinkedIn Training in Basingstoke – The Prudent Marketing Company launches the next workshop: 10th March 2016

I recently agreed contracts to provide LinkedIn training training in Singapore, Dubai, Vietnam and Kuala Lumpur.  I have numerous inhouse LinkedIn workshops booked, as well as many ongoing consultancy clients.  I am set to win over £100,000 worth of business on LinkedIn in 2016.  I tell you this not to impress you, but rather to impress upon you that LinkedIn could be a great source of income for your business.

How effective are you at marketing your business on the world’s No 1 professional networking website?  

Attend this workshop and learn how to create an abundance of local, regional, national or international leads for your business at no, or very little, cost.

Most people are on LinkedIn but many don’t win much business from it because they don’t really know how to use LinkedIn and they simply don’t do anything!

If this is you, or if you just want to improve the knowledge you already have, this practical half-day LinkedIn workshop is for you.  It will teach you what you need to know in order to win new business from LinkedIn.

To book your place click here.

The Prudent Marketing World Tour

Steve Mills - Berkshire based Internet marketer

The Prudent Marketer World Tour

Right now I feel as though I am about to launch a world tour!  Well, to be honest a world tour is not quite the case, but it’s great that Prudent Marketing is in demand in many places around the world.

During the next few months I am scheduled to give talks and marketing training workshops in many far away places including:

  • Singapore
  • Vietnam
  • Dubai
  • Kuala Lumpur
  • Kuwait

India is also looking promising, as is Canada.

I feel like a real globe trotter at the moment and, as I often say, “it beats Basingstoke” – or ‘Amazingstoke’, as we like to call it!  During the tour I will be providing training in:

  • Relationship Marketing
  • Social Media
  • Internet Marketing
  • YouTube
  • LinkedIn
  • And, of course, Prudent Marketing

How did I win all this business, you may be thinking?  Well, the truth is that most of it was won on LinkedIn.  To learn how to win more business from LinkedIn click here.

Business Advice for small businesses – Testing Headlines

Business Advice for small businesses – Testing Headlines to improve conversion rates

Whatever results you are currently achieving in your marketing can be improved by testing your headlines.

I have helped businesses to improve their lead generation by 10%, 35%, 100% and even 250% by testing a different headline from the one, or ones that they were using.

Watch the video below, as Steve demonstrates how he helped a company to make a £2.2 million pound sale by testing a new headline.

Be outstanding by standing out – The Prudent Marketing Company

The Prudent Marketing Company can help you to turn your business’ marketing into a Purple Cow.

In marketing it is essential to be different.  Just like a purple cow is different, your marketing needs to be likewise.

At The Prudent Marketing Company, we help businesses to be different and to think differently.

Watch this video and, if you want to stand out from your competitors, call The Prudent Marketing Company on 01256 345 556.

Tony Robbins interviews Eban Pagan

Tony Robbins interviews Eban Pagan – This is so powerful and a must for every business that employs people

If you employ people, then you need to watch this short video.  Tony Robbins interviews Eban Pagan about hiring the people, getting the best out of each member of your team and turning them into a superstar!

Eban describes the three questions that you must ask each employee every day and they are:

  1. What results did you get today?
  2. What problems did you encounter today?
  3. What questions do you have for me today?

Simple, but brilliant!

Here is your 2016 e-mail marketing plan

email marketing

Here is your 2016 e-mail marketing plan…

Send emails that are interesting and beneficial.  Email 10,000 contacts and get 200 to click on your great knowledge.  Use a system that provides you with a list of the people who click.

Then call those 200 contacts and get 10% of them interested in your products, or services.  This should take about two days.

Then get ten good prospects to meet with you and convert two or three of these ten into sales.

And repeat…

From a standing start you could have an on-going stream of prospects turning into clients.

Better still, you have a system that you can turn on or off, up, or down! 

You can do with your in house resources, or if you want help with any part of the process just call us on 01256 345 556.

Learn more at email Marketing training

Loyalty Marketing Singapore

Prudent Marketing company

 

 

 

 

 

 

The Prudent Marketing Company is pleased to announce the Steve Mills will be speaking on Loyalty Marketing in Singapore on 25th and 26th January 2016.

To book click here – http://greenforest.sg/index.php/event-program?id=121

Workshop Overview

This workshop provides delegates with the three key dimensions of loyalty, which are retention, cross-sell and up-sell. Attendees will have the ability to evaluate the ROI (Return on Investment) and measure results, as well as master the concept of testing to make certain your outbound marketing continues to deliver a higher and higher ROI.

This course highlights that social media adds a new dimension to loyalty in driving increased value from your customers through the brand and through revenue.

It reveals the tools and guidelines to help improve your loyalty and customer engagement activities. Attending this course will improve your ability to evaluate, analyse and track your loyalty marketing success in order to defend, maintain and grow your budgets.

Tony Robbins rules for success

Marketing Advice and tipsOver the new year I listened to Tony Robbins on YouTube.  Here is the link.  Tony spoke about what he considers to be the top ten rules of success – and I have to say that I am sure that he is correct.

So, here are the rules:

1. Raise your Game

You have got to improve how you run your business, manage your people, look after your customers, manage your finances and market and sell your products and services.

2. Be fulfilled

A life without fulfilment is a waste of life.  Being the richest man in the graveyard is not my goal and I hope that it is not yours.

3. Progress = happiness

Tony said that if you are not getting better then you are moving back and the only way to be truly happy is if you are getting better.

4. Love your customers

What can you do to improve your current level of satisfaction?

5. Add value

What can you do to add even more value to your clients?

6. Have an exit strategy

What are you going to do when your business is finally done?  What is it going to be worth?  Plan things now, because without a plan ‘all roads lead there’.

7. Be resourceful

What resources do you have?  Can you tap into any that you are not currently using?

8. Pay attention to the little things

Because it is the little things that make the big difference.

9. Look for leverage

Who can help you?  Who has got a list that you can market to, or a piece of equipment that you could use?

10. Change your mindset

As the good book says: “As you believeth, so it is done unto you”.

600 Giving impacts in 2015…

IMG_1391Steve and the Prudent Marketing Company team,

As we approach the end of another great year, we want to let you know how grateful we are that you and your business created …..

600 Giving Impacts

….. this year. It’s a fantastic achievement. Many congratulations and much gratitude.

Of course, these great impacts were made possible by the people you work with and your customers/clients. So, if you have a chance, please pass on our gratitude to the people who are part of making it all possible.

Again, thank you for the fantastic giving you do. We wish you a fabulous completion of the year and an amazing New Year ahead.

Smiles from us and from all the people whose lives you transform…

Masami, Paul and all of us from the B1G1 Team

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