Peter is someone I have learned loads from over the past twenty+ years. I spent the first eight listening to Peter on tape (yes I am that old!) and then on CD. When we eventually met, it was really strange to speak to someone to whom I had listened so much. We have since become good friends and I continue to learn from Peter, even to this day.
Two of the sayings I always remember from Peter are:
“Another day older is another day colder”
In other words, imagine that you fill out a web form asking someone to call you as you want to buy their service – and three days later, they still haven’t called you. Has that ever happened to you? I know it’s happened to me – LOTS! On the other hand, Peter says: “Speed stuns”. Imagine if, on the next website you visit, you fill out their form and they call you within ten minutes. Which one are you going to buy?
Peter’s second saying is:
“Keep going until they die or buy.”
Now I am sure he was speaking slightly tongue in cheek, but today I won business from someone who first got on to my list three years ago. I have been marketing to him for those three years and in that time he must have had hundreds of emails from me until, eventually, three years later he decides to become a client. How often would your business continue marketing to him?
Most of the business people that I meet follow up via email, make a sales call, follow that up with another email and then add them to the quarterly newsletter. That is simply not good enough. It is not good enough if you are serious about growing your business, creating sales and more profit.
So, follow up until they die or buy – and follow up quickly.
By the way, if you are a coach, consultant, trainer or business advisor and you want to find out more about Peter, he now spends his time helping people like you and I to become more successful. I can fully recommend one of his workshops, or joining his 100+ Club; I am a member! Click here for details of his website.