Blogs - The Prudent Marketing Company

Conversion rate optimisation

Conversion rate optimisation

How many people need to visit your website in order to create a lead?  Watch this video for ideas to improve your Conversion Rate Optimisation.

The three steps to go from average to a fortune

Social Media Management

The three steps to go from average to a fortune

If you run an average business, then you get average results.  Average results mean no profit and you are struggling to survive.

Watch this video to learn the three keys to go from average to a fortune.

The three steps to increase sales

Increase sales

How to increase your sales …

Creating leads is great, but what you really need is SALES.  You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).

Watch the video below to discover my three steps for increasing sales.

What is your marketing ROI (Return on Investment)?

What is your marketing Return On Investment?  How do you measure it?  What are you doing to improve it?

How to create £80,000+ worth of business on LinkedIn

How to create £80,000+ worth of business on LinkedIn

Take a look back from the future…

Take a look back from the future…

Website Marketing Advice

Website Marketing Advice

How often should you use email marketing campaigns?

How often should you send out email marketing campaigns?

The right marketing in the wrong way

digital marketing training

Are you doing the right marketing in the wrong way?

I am sure that you remember Eric Morcombe once told Audre Previn (or Andrew Preview, as he called him) “I am playing all the right notes, just not always in the right order”.

Well that is often the case with Marketing.  Businesses are often “doing all the right marketing, but in the wrong way” and changing something as simple as:

  • The headline
  • The copy
  • What you say in a telemarketing call
  • The use of video, or pictures
  • The target market
  • The call to action
  • The frequency
  • Etc

Can often increase leads and sales by 20% to 1,000%.  Watch this video to discover what I mean…

Using multiple routes to market

referral marketing


Multiple Routes to Market

One of the biggest marketing mistakes that I see in business is not using multiple routes to market. So many businesses get stuck in the “We rely on referrals”, or “BNI is the only marketing we do” mindset!

The truth is that this mindset is simply costing these companies money in lost leads, sales and repeat business.  There are so many different routes to market (or income streams, as I like to call them).  Why would you not use a profitable income stream?  Here are just some of the Multiple Routes to Market for you to think about using:

  • Email marketing
  • Search engine optimisation
  • LinkedIn
  • Networking
  • Telemarketing
  • Advertising
  • PPC advertising
  • Retargeting
  • PR
  • Exhibiting
  • Referrals
  • Events
  • Direct mail
  • Postcards
  • Search engine marketing
  • Video
  • Social media

How many are you using?  On a scale of 1 to 10 how effective are these methods and what do you need to do in order to improve them?

Something to think about?  Take advantage of our many workshops and webinars.  Click here for details

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