Blogs - The Prudent Marketing Company

How to find marketing advice

Marketing support for small businessHow to find marketing advice

Finding marketing advice is easy.  There are literally thousands of people who can advise you.  That advices can come from friends, family, people down the pub, or from someone who works in marketing.  The trouble with 99% of marketing advisors is that they earn less than £50,000 per years and they are often not up to date with modern marketing methods.

One thing is for sure, if you run a business, then you need marketing advice.  So, when looking forward advice, ask the potential advisor:

  1. How much marketing training they do?
  2. Where do they get marketing advice from?
  3. Where did they learn about marketing?
  4. What is the marketing system that they use?
  5. Ask to read the reports, books and white papers that they have written

Want to ask me any of those questions?  Call me on 01256 345 556.

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

Social Media Training Singapore

Prudent Marketing companySocial Media Training Singapore

I am currently in Singapore running a two day Social Media Training Workshop.  Singapore is a really interesting place to visit and I have a great team on the workshop from a very diverse background including:

  1. A football coaching business in Singapore
  2. Someone from The Maldives who works for Maldives Transport
  3. Another person is from The Oman and her role it to introduce children into public schools in The Oman
  4. Yet another from the Singapore Aviation Authority.

Looking for me to train your team in Singapore, Southampton, Sydney, South Decota, just drop me a line, or call me on 01256 345 556.

Watch Jim Rohn

Jim Rohn

Marketing workshop Hampshire

Marketing workshop Hampshire

Here are 7 reasons why you don’t want to miss my Prudent Marketing Training on 5th May

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

Click here

 

7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May

Prudent Marketing companyHere are 7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

Click here

Your sales skills

Sales skills

I’ll be honest with you, creating leads is great, but it is also a nightmare if you don’t have the skills to convert them into sales.  However, most of the business owners I meet don’t consider themselves to be good at selling  and most have done little training; they try to workout everything themselves.

Do you think that it’s possible to gain those valuable sales skills?

I think it’s like putting your head in a hole in the ground like an ostrich does!  Wouldn’t it make sense to work on improving your sales and marketing skills on an ongoing basis?

Here is why …

Psychologists recognise that there are four stages of competence in any skill area. These are:

1) Unconscious Competence: You totally lack knowledge and skill and are totally unaware of the need for training – or the skill.

2) Conscious Incompetence: You discover there are skills you need and you may know that others are more competent than you.

3) Conscious Competence: You’ve acquired the new skills and knowledge. You actively put them into practice and gain confidence as a result .

4) Unconscious Competence: Your skills have now become habit and you perform tasks without conscious thought or effort. You’re on autopilot and your confidence is at a high level. 

So my question for you is: Where are you when it comes to sales and marketing skills?

If you’re better than most small business owners, then you’re at a Level 3 in some areas and Level 2 in others.  But even if you’re at the top of your game, there’s still a bit of Level 1 lurking around somewhere.  It could be on LinkedIn, or to do with SEO or defending price.

Let’s face it, no one gets 10 out of 10 for everything that they need to know and the skills they have in sales and marketing.  But the truth is – a lack of skills and knowledge is leaking money from your business each and every day.  

Here are just some of the leaks:

  1. Your website is not converting.  This is because you don’t understand CRO (Conversion Rate Optimisation).
  2. You’re leaking referrals.  You could be wining referrals from 40% of your clients, but you have no system in place and so your numbers are round the 10% mark.
  3. You don’t really understand LinkedIn and you are leaving a pot of gold sitting there, just waiting to be asked for.
  4. You are only converting 20% of your meeting into sales because you have never done any sales training; yet if you just got your conversions up to 40%, then you would double the size of your business over time.

So take action to improve your sales skills and conversion rates NOW!

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

Are you the best at what you do?

Marketing TrainingI have a client who is one of the best at what they do – but before they worked with me they used to see others making more money than they did and having more success.

They were not happy!

When they started out in business they knew that their business was going to be a success. They were skilled at what they did – so surely the business was guaranteed to be a booming success?

Wrong.

They had one vital skill missing.  I’ve seen it time and time again – vastly skilled people missing out because they’re not good at selling and marketing themselves.  Maybe they thought it was enough to simply be really good at what you do and that would bring you all the business you needed.

But even if you’re the best at what you do, it’s often not enough to rely on referrals and repeat business.

You will get left behind by others who are simply better at creating and converting leads; they will make more money and have a more successful business than you.

However – The Prudent Marketing Company has got something that can help you.  Find Out More …

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