Blogs - The Prudent Marketing Company

Video Training Bootcamp

Attend this Video Training Bootcamp, with Business Connections Live, the UK’s leading on-line Business Advice TV Channel.  They are hosting a one day workshop to help small businesses to produce a top quality video.

Watch this video for details of the Video Training Bootcamp…

This workshop has been developed for Entrepreneurs and Businesses who want to tap into the power of using video to Sell, Market and Promote their Business, Services and Products.

This comprehensive studio one day workshop covers all aspects of script development, how to identify key features and sell the benefits along with presentation and delivery. This Powerful One Day Video Production Bootcamp is perfect for Business Owners who feel they would like to develop their presentation techniques or raise their personal online profile without the need to worry about any of the video technology.

At the end of The Powerful One Day Video Production Bootcamp you will have a fully produced 2-3min video with graphics and music ready for your website, social media marketing and events.

Also an “About You” video that you can use for social media marketing or on your website.

On The Day You Will Learn

  1. Script Writing
  2. How to Identify Features and Benefits
  3. What’s in it for the viewer?
  4. Presentation Techniques
  5. Legal provisos – What you can and can’t say
  6. AutoCue training and a lot more…

What You Will Achieve

  1. At the end of The Powerful One Day Video Production Bootcamp you will have a fully produced 2-3min video with graphics and music ready for your website, social media marketing and events.
  2. Also an “About You” video that you can use for social media marketing or on your website.
  3. A feeling of achievement
Course Instructors
The Business Connections Live Team along with Steve Hyland, who has thousands of hours of Television and Radio experience and expertise, will share all the powerful production techniques to make your day on our Powerful One Day Sales Video Workshop a day to remember!

Here is the link to book your place.

Here are my thoughts on Business Connections Live and on video Marketing…

Here is the link to book your place.

Business Connections Live – Steve Mills, The Prudent Marketer

Business Connections Live – How to build a successful brand.  Advice for small businesses has changed and so has sales and marketing.  It is no longer good enough to present your products to the market with a list of reasons why people should buy them; you now have to get people to know you, like you and trust you – and to build trust and position yourself, your company or your products as the natural choice using Inbound Permission-based marketing.

On this edition of the Business Connections Live, Steve will explain:

  • How to change the way that you look at marketing
  • Build a brand and create loyalty
  • Use social media to build a list
  • Use email marketing to develop that list
  • Convert more of your list/prospects into sales
  • Create more sales
  • Learn the business fundamentals on how your business can achieve:
    • More Leads
    • Increased client/prospects loyalty
    • Improved conversion rates
    • Increased sales
    • Stronger life time value

Watch NOW …

Need help?

Take a look at this, or call us on 01256 345 556.

Marketing Advice for Small Businesses

Marketing Advice and tipsSmall Business Marketing Advice

Find below a copy of the recording of the Small Business Marketing Advice webinar recorded on 17th September by Steve Mills – The Prudent Marketer.  Learn the tools of Geometric Growth and how to double your business within the next twelve months.

Steve Mills,  The Prudent Marketer, will be discussing “The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

For more marketing advice and to join the programme, go to Small Business Marketing Advice.

Steve live on Business Connections Live

Marketing advice from Steve Mills

Steve live on Business Connections Live, the UK’s No 1 online Business TV Channel

On 21st September Steve will be discussing ‘The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

The details are at –


Karen Froude joins The Prudent Marketing Company

Karen Froude – has joined The Prudent Marketing Company as a Marketing & PR Consultant.  Karen has worked in Marketing and PR roles within the insurance industry for more than 20 years in International Healthcare Insurance, Travel Insurance, General Insurance Pensions and Investments. Previous employers include Bupa International, Legal & General and Zurich UK. Her skills are broad and diverse and include all aspects of marketing strategy and communications.


Campaign and Project Management

   Produced the first ever Bupa International Corporate Video – filmed in four international destinations.

   Developed, designed and launched the ability to buy medical policies online for Bupa International.

   Twice researched, wrote and submitted Bupa International’s entry for the Queen’s Award for Export Achievement – winning both times in 1999 and 2005.

   Launched a low cost, high ROI, Member Get Member campaign for Bupa International.

Branding and Creative

   Changed the ‘look and feel’ of the Bupa International brand across all printed literature, advertisements (on and offline) and website.

   Designed and launched 3 secure Bupa International web portals for their intermediaries, individuals and corporate customers.

Customer Relationship Management and Retention

   Produced the first quarterly newsletter (HTML and Print) for Lifecare International.

   Designed and distributed the first customer questionnaire for Lifecare International’s customers in Kenya.

Event Management and Sponsorship

   Organised 7 Bupa International staff Summer Balls for 400+ people.

   Was chosen to represent Bupa International in the Bupa Group sponsorship team for the 2002 Commonwealth Games in Manchester, and managed the sponsorship of The Sussex Cricket Club for Legal & General and The Rugby Sevens in Hong Kong for Bupa International.


   Changed all written communication for Bupa International including literature, web content, and     customer correspondence into new plain English ‘easy to understand’ wording.

Agency and Stakeholder Management

   Worked with and managed the relationship of several full service marketing agencies including Ogilvy and Mather (London), Designate (Brighton), WFCA (Tunbridge Wells) plus the PR agencies of Fishburn & Hedges (London) and RPPR (London).  This included managing two contract tender processes.

   Influenced the Bupa International Management Team to change to single age pricing bands for customers.

Public Relations

   Successfully managed The Media after the collapse of Lehman’s Bank by limiting the negativity concerning Legal & General investments.

   Increased the volume of positive coverage/cuttings month on month throughout 2008/9 for Legal & General Savings Division (Investments and Pensions).

   Managed the Media when Zurich UK were fined by the Financial Services Authority regarding customer data loss in 2010.

Part time Marketing Director

I am looking for five clients to work with as your Part Time Marketing Director and I wanted to know if you are interested.

I can help you to:

  • Set up a Marketing and Sales measurement system, so that you will know what is working and what is not
  • Improve the number of enquiries and return on investment that you get from your current marketing
  • Set up a Sales and Marketing plan, with targets
  • Set up a structured sales system
  • Set up a Referral Marketing system
  • Develop and implement new on-line digital Marketing systems, including SEO, Social Media, PPC, etc
  • Get more traffic to your website and improve your websites conversion rate optimisation
  • Get more leads and sales out of LinkedIn
  • Etc.

I am looking for businesses who:

  • Are looking to grow by at least 25%
  • Are willing to invest time and money in marketing
  • Are committed to taking the actions we agree to take
  • Will measure their Sales and Marketing results.

 My commitment to you is to help you to – Get and Keep customers/clients.  To maximise your Marketing investment.

Steve Mills - Part time Marketing director

How my Part Time Marketing Director service works:

  • I will work for you an agreed number of days per month
  • I will work in your office, when required, or my office, at other times
  • I have a team of people that can help you implement strategies like Social Media, email Marketing, etc
  • I can provide your team with training in LinkedIn, Social Media, Sales, Referral Marketing, E-mail Marketing, etc.

If you are interested in working with me as your Part Time Marketing Director, then call me for a no obligation telephone meeting, on 01256 345 556.

I have attached some comments from others who I have worked with.

Warm regards,

Don’t take our word for it….doc

Steve Mills

The Prudent Marketing Company
01256 345 556

Video Marketing – Explainer videos explained

Video Marketing - You TubeA short video can be a great way to explain your business online.  Video Marketing can help increase your Website conversion rates and reduce your cost of acquisition. They can encourage referrals, improve your Search Engine Optimisation and if you get it right, they can go viral.

Video is easy for your prospects to understand and show cases your brand’s personality. Video Marketing can be just what someone needs to understand how your service or product could help them.

Here is a video we produced for Crunchers Accountants.

Crunchers position themselves as Alternative Accountants because they are different to traditional accountants. They work to keep costs low and look to do more for clients than accounts and tax returns.

Trust me I know because they are my accountants – not only do they take care of the accounts we’re working on business planning and budgets – all in the Cloud.   

A video like this can take a few weeks to produce because you need a strong concept, script and story board.  We can offer a fixed price or a rental agreement, if you want to avoid an upfront cost. This can enable you to test different concepts.

Feel free to call or email me if you’d like to discuss using videos – and give Bob a call at Crunchers if you’d like to explore a fresh approach to accounting.

Free Marketing Webinar

Marketing webinar

Book your place on the 5 C’s of Successful Marketing Webinar

On Thursday 17th September we are holding a free Webinar training session called ‘The 5 C’s’ of Successful Marketing.  The webinar is going to cover what I believe are the keys to sales and marketing success, including:

  1. Growing your contact lists both on and offline and using social media
  2. Getting your name out there and becoming a ‘key business of influence’
  3. Keeping in tough with your list
  4. How to get help your clients more and get rewarded for doing so
  5. How to keep people coming back again and again.

The 5 ‘C’s of Successful Marketing Webinar is going to be a launch pad for your business and if you follow through and take the required actions, then it is going to make a BIG difference to your bottom line!

There are only 100 places and the Successful Marketing Webinar will be full, so please book your seat early.

The details are as follows:

Date – Thursday 17th September 2015

Time – 12.30pm to 1.30pm

To book – Click this link

Business Advice – You have read before

Business advice ukI am sure you have heard this Business Advice many times…

Sometimes, in fact often the best business advice is the obvious business advice.  It is often common sense, but more often, not common practice

•    80% of profit comes from 20% of your customers, 
•    80% of the sales comes from 20% of your products, 
•    80% of results comes from 20% of your effort

Question – When was the last time you looked at how you spend your day?  Are you spending 80% of your time doing the 20% of things that will make the biggest difference in your business?

It’s much smarter to identify the things that give you the biggest impact and then focus your time, money and effort on those things, rather than trying to hammer away at everything you need to do.  The simple fact is that you can’t do everything and, if you keep doing what you’ve always done, you’ll get the results you’ve always got and you’ll never get the rewards that you could.  The key is to MAXIMISE the return on investment that you get from each and every minute you take and every £1 you spend.

What have you spent your time on over the past few days?

Why not start keeping a log of what you do, every 10 minutes, today?  Have you ever said “I just don’t know where all the time goes”.  Don’t you think that it is about time that you did start to know when the time goes?

Once you realise that 80% of your results come from 20% of your actions, all you have to do is to start doing more of what works!  In other words, the key 20% of activities that really drive your business forward.  I’m not saying it’s easy – nothing worthwhile ever is – but it could really make a difference to your business and in fact every aspect of your life.

So take action and consider your own time allocation…

Identify your top 20% and then allocate more time to those activities.

Don’t leave Referral Marketing to chance

Marketing advice for small businessesOne of the biggest mistakes made by most business is leaving referrals to chance.  In other words, not having a referral marketing system and instead relying on the fact that you ‘do a good job’ to encourage people to refer you to others.  And some people will do just that out of the goodness of their own heart.  Others however, will think you always look busy and probably don’t need any more business.  Whilst others may just not take the time to think about who to refer you to, because they are so busy.

My point is that “if you fail to plan, then you plan to fail”.  Or, more accurately, you never MAXimise your referral possibilities.  So you must plan.

Let’s have a look at the numbers!  Suppose you have 100 clients and your plan is to ask each of them once per year for a referral.  Let’s say that as a result you get 100 referrals (note – some clients will not give you any referrals, whilst others will give you 5 or 6).

Then let’s say that because of the quality of referrals in terms of leads you convert 50% of these into sales.  What has just happened?  You have just grown your business by 50%, with no marketing risk whatsoever.

So how can you MAXimise this?  Well let’s get a little adventurous and say that we are going to ask for referrals twice per year, or even four times per year.  I am sure you get the picture.

Then when you have thought about your current clients the next question to think about is who else will give you referrals?

This list could include:

  1. Prospects you did not sell to
  2. Sports club members
  3. Networking contacts
  4. Your family
  5. Your friends
  6. Club members
  7. Your suppliers (especially those who benefit if you sell more)
  8. Your bank manager
  9. Your accountant
  10. Your solicitor
  11. Your PR or press contacts
  12. Your marketing advisors, designers
  13. Business organisations
  14. Trade associations
  15. Companies selling similar non competitive products into a similar market as yours
  16. Your printers
  17. The list goes on and on.

So, what are you going to do about Referral Marketing? 

How many times are you going to ask for a referral?  What are you going to say?  Who is the best person to ask?  How are you going to train them?  What is success?  In other words, what would a good target of success be for this Referral Marketing plan?  Could you set a target to win 10 referrals per month and to close 50% of those?

If you need help with referral Marketing, simply call The Prudent Marketing Company on 01256 345 556.

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