There are many versions of ‘the secret to success’ and I am not saying that this is the key to success, but for me at least it makes common sense for me to know…
Everyone has the same number of hours in the day. So it’s not a question of having the time, it’s a question of managing your priorities and putting the most important things first.
Most people have a thousand excuses as to why the can’t follow the 3 steps above.
Most people don’t have what they want and will never achieve the success they desire.
I don’t think that’s a coincidence, do you?
So my question for you is quite simple. What’s your one thing today?
Have a productive day!
Steve Mills – The Prudent Marketer
An easy to read book that inspired this article and one which is well worth reading is ‘The One Thing’ by Gary Keller.
And the truth is that when buying anything in marketing there are two questions to consider:
Let me give you some examples from our services.
For example – Let’s say you are considering booking on to our LinkedIn workshop. What’s the risk? £69, plus half a day of your time! So, this is a fairly low risk. Question 2 – What’s the return on investment? Well the truth is it depends. I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.
It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk. However the rewards can also be very high. The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.
The truth is that the reason behind this lack of success is two fold.
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1. The UK and the USA have ageing populations. The baby boom was from 1946-1964, so in 2016 a great wave of people started turning 70. Every day for the next 10 years will be a new world record for the most people turning 70. When populations age, productivity slows, incomes goes flat and governments don’t collect much in taxes.
2. Millennials aren’t settling down. People aged 20-35 are in a bind thanks to debt, low wages and expensive houses. They don’t get married, they don’t buy homes and they don’t have kids until much later in life. They’re also not interested in buying the big houses that the baby boomers want to sell at 15-20x the average wage.
3. Technology is replacing jobs. The USA is manufacturing twice as much as it did in the 80’s with less than a third of the people in manufacturing – automation is taking jobs, not China. The teen at the Tesco check-out is gone, so is the manager who checks the inventory, so is the store accountant who reports the daily takings. To put it in comparison, Vodafone has over 100,000 employees and WhatsApp has less than 250. New technology doesn’t create jobs, it obliterates them. Driving jobs will soon be gone due to driverless cars, vans, lories and busses. The accountancy industry will shrink by over 80% due to technology and so will many other industries. Schools are teaching our children to give them the skills they need for jobs that don’t even exist yet!
4. Governments have no clue how to tax global companies or the rich. In 2020 66% of the world will be online and the labour market will be truly globalised. In a globalised world, a geographically defined government can’t keep up with the movement of cash bouncing around the world at the speed of light. This leaves it with very few options but to expand its borrowing to pay for the things we demand. In particular the baby boomers want healthcare at a time when governments are losing tax payers.
These four big issues are either your friend or your enemy. You either see the benefits of technology and demographics or you see them as a threat.
Your entrepreneurial mind can turn adversity into opportunity. It can see solutions where others see problems, and you can create a business that surfs the waves others are dumped by.
With thanks to Daniel Priestly
You may have already realised that video is the way forward in marketing your business, product or service, but perhaps you don’t have the budget to invest in a professionally produced video.
About My Business Video Company and The Prudent Marketer
The Prudent Marketer, Michael Brook, from About My Business Video Company will be running a two day workshop where you will explore how to create and actually produce your own business video, but not only that you will discover what to do with that video to maximise it’s marketing potential.
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How to make money every year and stop trading time for money!
This video lasts 45mins, but it is well worth watching!
What are your conversion rates and how could they be improved?
Are you using the three ways of growing your business effectively?