Blogs - The Prudent Marketing Company

The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

Marketing workshop Hampshire

Marketing workshop Hampshire

Here are 7 reasons why you don’t want to miss my Prudent Marketing Training on 5th May

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

Click here

 

What Prudent Marketing is – and why you need to use it …

Marketing trainingPrudent Marketing is a unique approach to marketing.  The Prudent Marketing System was developed over a period of 20 years and is based upon seven ‘Raise your Game skills:

The Seven Skills of Prudent Marketing Success

Position – The positioning of your business in the minds of your clients and prospects

Results – The development and improvement in your sales and marketing efforts and return on investment

Understanding – The real key focus of Prudent Marketing is getting an understanding of your marketing numbers, or Key Performance Indicators (KPIs)

Development – The next step is embracing the new income streams that you are not currently using.  For example, if you do not currently use at least four referral marketing systems, then you may be losing out on income from referral

Education – of clients to understand and appreciate the full range of products and services that you provide and to get them to buy those products from you

New – Development of the level of relationships that you currently have with your clients, your database, your LinkedIn contacts and your Twitter followers, etc

Time – One of the biggest mistakes we have seen, based on over 20 years’ experience, is small business owners FTI-ing.  In other words – Failing To Implement.  Prudent Marketing is about taking action and making sure that things get done!

In short, if you are serious about growing your business, you MUST devote TIME AND MONEY to your marketing or, more specifically, to lead generation.  So, what are you going to do?

Well you could give Prudent Marketing a try for only £69.  Why not take a look and see if Prudent Marketing is for you on 5th May 2016, from 9.00am to 1.30pm.  Click here for details.

The Prudent Marketer – keynote speaker at the Canada – United Kingdom Chamber of Commerce

Canada Chamber of Commerce

 

 

 

 

 

 

A big thank you to the Canada – United Kingdom Chamber of Commerce and to Nigel Bacon and his team, Jenny and Victoria, for organising this event and for hiring Steve Mills, The Prudent Marketer, to deliver another keynote talk on LinkedIn Marketing.

Marketing training london

 

 

 

 

 

Special thanks to McCarthy Tetrault for hosting the event at their lovely offices in Bank with an amazing view of London – and thank you to all the delegates who attended and their kind comments.

Steve Mills said: “It was great to get such positive feedback.  I am really pleased that so many people attended and went away knowing and understanding how to win business on LinkedIn.”

Steve’s next talk can be found by clicking marketing training.

 

Website Marketing tips

How to get Online marketing leadsWebsite Marketing Tips

One of the biggest mistakes that you may be making with your website marketing is not having a prominent sign-up box on the home page.

So often I see websites that have a nicely designed banner with a rotating picture running across the top of the site and I immediately think: They are losing money!

The most important part of your website is the bit above the fold on your home page, so doesn’t it make sense to ensure that this part of your website is great and creating leads.

Take a look at my home page.  You can:

  1. Download a marketing review
  2. Download my 10 Biggest Mistakes book
  3. Download another book containing 30 internet marketing tips
  4. Gain access to our social media portal
  5. Sign-up to my ongoing tips

One of the best marketing tips that I can give you  is:

  1. Write a tips report
  2. Add it to your website’s home page
  3. Ask people for their contact information
  4. Follow-up with them

I capture 5-10 leads per day from my home page through getting people to download this valuable content; I am happy to give it away in exchange for their contact details.

How many leads does your website create per day, week, month, year?

LinkedIn training in Basingstoke

LinkedIn marketing trainingHow well do you use LinkedIn?

Half-day LinkedIn Training in Basingstoke – The Prudent Marketing Company launches the next workshop: 10th March 2016

I recently agreed contracts to provide LinkedIn training training in Singapore, Dubai, Vietnam and Kuala Lumpur.  I have numerous inhouse LinkedIn workshops booked, as well as many ongoing consultancy clients.  I am set to win over £100,000 worth of business on LinkedIn in 2016.  I tell you this not to impress you, but rather to impress upon you that LinkedIn could be a great source of income for your business.

How effective are you at marketing your business on the world’s No 1 professional networking website?  

Attend this workshop and learn how to create an abundance of local, regional, national or international leads for your business at no, or very little, cost.

Most people are on LinkedIn but many don’t win much business from it because they don’t really know how to use LinkedIn and they simply don’t do anything!

If this is you, or if you just want to improve the knowledge you already have, this practical half-day LinkedIn workshop is for you.  It will teach you what you need to know in order to win new business from LinkedIn.

To book your place click here.

Here is your 2016 e-mail marketing plan

email marketing

Here is your 2016 e-mail marketing plan…

Send emails that are interesting and beneficial.  Email 10,000 contacts and get 200 to click on your great knowledge.  Use a system that provides you with a list of the people who click.

Then call those 200 contacts and get 10% of them interested in your products, or services.  This should take about two days.

Then get ten good prospects to meet with you and convert two or three of these ten into sales.

And repeat…

From a standing start you could have an on-going stream of prospects turning into clients.

Better still, you have a system that you can turn on or off, up, or down! 

You can do with your in house resources, or if you want help with any part of the process just call us on 01256 345 556.

Learn more at email Marketing training

Marketing planning with Smart Numbers

Smart numbersMarketing Planning

I recently came across a company that might help you to measure your marketing planning more effectively.  

I would like to introduce you to Maincom’s, in particular I wanted to inform you about Smart Numbers, also known as Virtual numbers.  

We have one number on our website, another on LinkedIn, another on our emails, etc and the smart number system tells us how many times each number is called.  Simples!

Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.

With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner. 

Key features of Smart Numbers:

  • Each number is billed at £1+vat per month (rolling 30 day contract)
  • You can have as many 0333, local area codes, 0800 numbers as you would like, pointed to any landline or mobile number
  • They can provide a list of numbers for you to pick from.
  • Great for marketing and staff training as comes with free call recording, you can listen back to all calls over a 30 day period and download any that you wish to save
  • With your own secure login you can monitor the number of calls received on each one, proof as to whether a campaign is working and generating calls.  
  • As the number is diverted to your landline or mobile, calls are charged at less than a penny for Local and National (£0.0070ppp) and less than 4p to mobiles (£0.0395ppm
  • You can login and re-programme the numbers to point to a different destination at a click of a button which is instance.

If you would like to know more you can either talk to me or please do feel free to contact Sue Morant directly at Maincoms – sue.morant@maincoms.co.uk / 0333 358 3000 / www.maincoms.co.uk

We are not on commission, but I wanted to let you know about this great way of measuring your marketing.

The Law of Influence – Reciprocation

The Law of Influence – Reciprocation

According to Professor Robert Cialdini and his book, “Influence – The Psychology of Persuasion”, there are six tools of influence.  In this video I discuss the first one, called “Reciprocation” and how you can use this in your sales and marketing efforts.

Conversion rate optimisation

Conversion rate optimisation

How many people need to visit your website in order to create a lead?  Watch this video for ideas to improve your Conversion Rate Optimisation.

Page 1 of 29123...1020...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop