Blogs - The Prudent Marketing Company

Free Marketing Webinar

Marketing webinar

Book your place on the 5 C’s of Successful Marketing Webinar

On Thursday 17th September we are holding a free Webinar training session called ‘The 5 C’s’ of Successful Marketing.  The webinar is going to cover what I believe are the keys to sales and marketing success, including:

  1. Growing your contact lists both on and offline and using social media
  2. Getting your name out there and becoming a ‘key business of influence’
  3. Keeping in tough with your list
  4. How to get help your clients more and get rewarded for doing so
  5. How to keep people coming back again and again.

The 5 ‘C’s of Successful Marketing Webinar is going to be a launch pad for your business and if you follow through and take the required actions, then it is going to make a BIG difference to your bottom line!

There are only 100 places and the Successful Marketing Webinar will be full, so please book your seat early.

The details are as follows:

Date – Thursday 17th September 2015

Time – 12.30pm to 1.30pm

To book – Click this link

Don’t leave Referral Marketing to chance

Marketing advice for small businessesOne of the biggest mistakes made by most business is leaving referrals to chance.  In other words, not having a referral marketing system and instead relying on the fact that you ‘do a good job’ to encourage people to refer you to others.  And some people will do just that out of the goodness of their own heart.  Others however, will think you always look busy and probably don’t need any more business.  Whilst others may just not take the time to think about who to refer you to, because they are so busy.

My point is that “if you fail to plan, then you plan to fail”.  Or, more accurately, you never MAXimise your referral possibilities.  So you must plan.

Let’s have a look at the numbers!  Suppose you have 100 clients and your plan is to ask each of them once per year for a referral.  Let’s say that as a result you get 100 referrals (note – some clients will not give you any referrals, whilst others will give you 5 or 6).

Then let’s say that because of the quality of referrals in terms of leads you convert 50% of these into sales.  What has just happened?  You have just grown your business by 50%, with no marketing risk whatsoever.

So how can you MAXimise this?  Well let’s get a little adventurous and say that we are going to ask for referrals twice per year, or even four times per year.  I am sure you get the picture.

Then when you have thought about your current clients the next question to think about is who else will give you referrals?

This list could include:

  1. Prospects you did not sell to
  2. Sports club members
  3. Networking contacts
  4. Your family
  5. Your friends
  6. Club members
  7. Your suppliers (especially those who benefit if you sell more)
  8. Your bank manager
  9. Your accountant
  10. Your solicitor
  11. Your PR or press contacts
  12. Your marketing advisors, designers
  13. Business organisations
  14. Trade associations
  15. Companies selling similar non competitive products into a similar market as yours
  16. Your printers
  17. The list goes on and on.

So, what are you going to do about Referral Marketing? 

How many times are you going to ask for a referral?  What are you going to say?  Who is the best person to ask?  How are you going to train them?  What is success?  In other words, what would a good target of success be for this Referral Marketing plan?  Could you set a target to win 10 referrals per month and to close 50% of those?

If you need help with referral Marketing, simply call The Prudent Marketing Company on 01256 345 556.

Marketing Training Singapore

The Prudent Marketer We are pleased to announce that Steve Mills ‘The Prudent Marketer’ has just confirmed a booking for two days Marketing Training in Singapore.

Steve travels to Singapore on 4th October and will be training people and businesses in ‘Prudent Marketing’ on 5th and 6th October 2015.

Steve said “It is great to be asked to do this type of work, and getting International recognition can only boost our business and the perception of Prudent Marketing.  It certainly beats Basingstoke, or as we like to call it Amaizingstoke”.

Today I was asked a very powerful question…

Marketing Advice and tipsToday I was asked a very powerful question….

What is the most important thing you need to do in your business for it to grow?

Wow!  That made me think!

My answer was – to focus every day on keeping and creating customers! 

What have you done today, this week, this month, to create and keep customers?  Is anything more important?

Marketing Training Basingstoke

“I thoroughly enjoyed the Marketing Training Basingstoke workshop.  It was packed full of relevant, up-to-date content, covering a variety of marketing techniques that all delegates on the course could use and optimise within their organisations.  The workshop was well-structured with Steve continuously asking for our opinion, sparking countless discussions. I found it very engaging and interactive.  The environment was very relaxed,  and I felt comfortable asking questions (however silly they were)! Finally, Steve provided great resources to take away from the session.  I am looking forward to the next one!”

Maisie Cole – K3 Consultancy and Training Services

Internet Marketing Advice | Your website does not work…

Marketing tips clock

Would you like a 30 page report on what is wrong with your website?  The cost is only £50+ VAT and it covers:

  • Search engine optimisation (SEO)
  • Key words
  • Mobile compliance
  • Content
  • Words
  • Links
  • Social media rating

I hope you are like me and you think signing up to this is a NO BRAINER!!  By the way, I am assuming that you are one of the 98% of businesses who have a website that does not create leads.

To sign up give us a call on 01256 345 556.

Marketing Company Hampshire – The 7 reasons why your website does not work

Marketing Advice

Marketing Company Hampshire | The 7 reasons why your website is not performing

No.1 – Not getting found on search engines.

Having a nice looking website means nothing if it does not get traffic! Yet every day business owners say to me “Our website does not win us any business and so we are getting it re-designed”.  How stupid!

These people end up with a better looking website, that still wins no business!  You have got to Search Engine Optimise (SEO) your website, so that it gets found on Google.

Two questions

  1. Do you think that people are going onto Google and searching for what you do?
  2. Are these people finding you, or your competitors?

No.2 – Relying solely on search engines

If you pay to get your website optimised and it appears to get your business found on Google, then that is great, but what happens when Google decides to change the criteria it uses to rank websites (like it did on 14th April 2015)? Now your website is no longer on the first page on Google, along with you losing the £100,000 per month you were making from your website.  Why?  Because no one can find your business on it any more.

It is better therefore to have multiple streams of income, or in this case multiple ways of driving traffic to your website, including:

  • Search engine optimisation
  • PPC Advertising
  • Banner advertising
  • Email marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Blogging
  • Etc

How effective are you at driving traffic to your business?

No.3 – Not using Google analytics

If you do not use Google Analytics, then how do you know what is working and what is not?  The truth is that most people say to me – “I think it is installed on our website, but I am not sure”.  Others tell me – “Yes we look at it once per month to see how many people look at our website, but we don’t use it to grow our business”.

No. 4 – Your website is unclear and cluttered

So many of the websites that I see are too cluttered.  They often have ten calls to action and fifty things people can click on, and that is just on their home page.  As yourself – What is the primary purpose of this page?  What do you want people to do as a result of visiting this page?

No.5 – Poor conversion of traffic

People occasionally tell me that they get 20,000 people to their website in an hour, day, week, month, or year.  When I ask them how many leads that creates, they either have no clue, or they look very sheepish and say something like, three per month.  What ever your conversion rate is right now, it is not good enough and you should be working at improving it.

No.6 – Poor page structure and CTA

What is the CTA (call to action) on each page of your website?  Do you have enquiry forms, sign up forms, special offers, or incentives.  Are you offering something for free in order to get contact names, company name, tel number and email address?  Are you following these people up?

No.7 Poor design

I have left this until last as it is probably the least important.  It is also the area that most people focus upon if their website is not working, and this is totally the wrong thing to do.  I have seen really poorly designed websites that pull in lots of business and I have seen lovely designed ones that create no leads.  The worst example of this was a lady who attended one of my workshops.  Her company had spent £50,000+ on a new website and six months later the site had produced zero leads.  When I asked her how much she had spent on Marketing the site, her reply was nothing at all.

 

Marketing training for Marketing Assistants and Managers

Prudent Marketing companyEach month, you will attend a one-day workshop plus a fortnightly Webinar.

The Prudent Masterclass Programme is a twelve-month marketing programme designed to help Marketing Assistants, Marketing Managers and those responsible for Marketing.  The objective being to help delegates to implement proven sales and marketing systems to make your business work better. We analyse each part of your Marketing and automate and optimise what you already have in place.

We help get rid of what’s not working and increase the performance of what is. We help you develop a dynamic marketing programme and plan.

Whether you have a start-up or established business, you will benefit from this programme. Take a step back and work through a structured process.

The Programme is run by Steve Mills, The Prudent Marketer.  Steve has worked with thousands of businesses in various industries for over 20 years helping them grow their businesses.

The Marketing Masterclass pulls together the best and latest ideas from thought leaders and trainers around the world. In this Masterclass, you will learn the key elements to successful marketing and by the time you finish the programme, you will have grown your business 30% to 100%.

Join the Marketing Programme NOW!

The programme commences on 8th July 2015.  This is a twelve-month commitment and you will be asked to sign a contract agreeing to this twelve-month commitment.  The reason we are doing this is because marketing is not a one off event but rather, a commitment to take action in order to get results over a twelve-month period.  We want you to be part of a team of like minded businesses who are committed to help each other to grow.

Payment Option 1

The cost of the programme is £125 per month + VAT.

Payment Option 2

The second option is to pay up front.  The cost of this is only £1,200 + VAT.

Payment Option 3

By choosing option three you get get to attend the programme and work with Steve half a day per month ‘one to one’ on your business.  This is a tailor made service, working with Steve.  The investment here is £500 + VAT per month.

The Return on your Investment

The ROI (return on investment) from this Marketing Programme should be in excess of £100,000 worth of new business won.  However, the key is not the workshop, but rather the action you are willing to take, as a result of the workshop.

To book your place, call 01256 345 556, or click here  NOW!

Online marketing advice for small business

Internet marketing adviceHow to compete online with BIG Companies…

One way is through Search Engine Optimisation, or (SEO). SEO can be difficult, but it is not complicated, if you know how to do it properly.

You do need to focus time on it and spending hours of hard work on it isn’t every small business owner’s idea of money or time well-spent. Yet, in order to get a good ROI from doing SEO, you must at least understand what ‘good’ looks like.

In fact, not spending time on SEO can mean failure for your e-commerce business, or any business, as internet marketing become more and more important. After all, if no one can find you, you don’t exist! On the internet, that means if Google isn’t ranking you well, you might as well not even bother having a website.

The only problem with SEO, is that it takes time to see the benefits.

“A typical client wants results as soon as SEO tactics are implemented, but it does not work like that” says Steve Mills. “SEO never finishes – it is a bit like getting fit, you can’t go to the gym for 3 months and then think that’s it, I am fit now, so I don’t need to do that any more!”. SEO takes time and constant tinkering and updating.

To compete with BIG Companies, smaller businesses must understand SEO.

Below, are the top three things you need to be implementing when it comes to SEO.

1. Use Long-Tail Keyword Phrases

For instance, “marketing advice berkshire” works better for us than “marketing advice”. Again, get specific and descriptive for your product pages, Optimise for individual products.

2. The Long-Tail Theory

Why use a long-tail keyword phrases instead of something shorter? It is as simple as this.

Because the big companies of the world have already optimised for short-tail keywords, and your small business won’t be able to compete with them.

And that’s totally fine.

Long-tail keyword phrases catch the customer who knows what they want. They know exactly what they are looking for.

They don’t want just any Solicitor, they want a ‘solicitor in Wokingham who specialises in employment law’.

Larger brands focus more often on short-tail keyword phrases that pull in high traffic volume to their site.

They do this because they pay SEO companies £1,000s per month to keep them at the top of the search engines and because of their brand name and sizable online presence.

A smaller company won’t receive such a luxury.

3. Instead of trying to compete with the bigger brands learn how to be more niched

The goal here is to put your keyword phrase in as many places as possible, without over-optimising for it. Google will penalise you for using a keyword phrase so often that it becomes obvious you are writing for the robots, not for people.

To learn how to do this and much, much more, take a look at our newly launched 12 month Marketing Training programme, providing business growth and Marketing advice for small businesses.

CONCLUSION:

So, if you want to succeed with digital marketing and SEO, you must make sure that each of your long-tail keyword phrases are unique, descriptive and specific.

In addition, be sure that you aren’t just using that keyword phrase once. Use it in all of the spots where robots only can read them (i.e. the metadata and alt text).

When it comes to what your actual customers are reading, be sure you use the keyword phrase, but not in a way that alienates them (i.e. only once!).

Also, keep in mind that good SEO pulls in traffic over time, not over night. Be sure to use SEO best practices on all product pages, and watch your site begin to make it to the top of Google search queries for long-tail keywords.

Take a look at our results – by going to internet marketing advice.

Marketing advice for your website

The most important part of your website

The most important part of a website is the home page and specifically the ‘above the fold part’, this is the bit your prospects can see before they scroll down.

The question is – Do you have one of those websites that has a big photo, or graphic at the top of the homepage of your website?  Or perhaps you have one that rotates round, showing several nice pictures

This small indiscretion is costing you money every day – 365 days per year…  The truth is that a big picture on your homepage looks nice – but is it effective in terms of Marketing and Sales?

The fact is that it reduces leads and sales.  This type of graphic is very popular and also very costly.  It often dominates the most important part of your website and whilst it looks good, it also costs you in lost sales.

Believe it or not – it’s a complete and utter waste of space!

This is just one of literally hundreds of essential Marketing facts that you will learn on my 12 month Marketing Masterclass, starting in July 2015.

For further details, click on the box below:

12 Month Marketing Masterclass Programme
Ask yourself some very powerful questions:

  1. How many leads are you currently creating on your website?
  2. What do you need to do in order to improve this number?
  3. What is the one action that you want someone to take when they visit your websites home page?
  4. What can you do to increase your ‘conversion rate optimisation’ of each page on your website?

Again these are just a few of the question we will be answering on the 12 monthy Marketing Masterclass Programme for small businesses starting in July 2015.

Are you booked in yet?

12 Month Marketing Masterclass Programme



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