Half-day LinkedIn Training in Basingstoke – The Prudent Marketing Company launches the next workshop: 10th March 2016
I recently agreed contracts to provide LinkedIn training training in Singapore, Dubai, Vietnam and Kuala Lumpur. I have numerous inhouse LinkedIn workshops booked, as well as many ongoing consultancy clients. I am set to win over £100,000 worth of business on LinkedIn in 2016. I tell you this not to impress you, but rather to impress upon you that LinkedIn could be a great source of income for your business.
How effective are you at marketing your business on the world’s No 1 professional networking website?
Attend this workshop and learn how to create an abundance of local, regional, national or international leads for your business at no, or very little, cost.
Most people are on LinkedIn but many don’t win much business from it because they don’t really know how to use LinkedIn and they simply don’t do anything!
If this is you, or if you just want to improve the knowledge you already have, this practical half-day LinkedIn workshop is for you. It will teach you what you need to know in order to win new business from LinkedIn.
According to Professor Robert Cialdini and his book, “Influence – The Psychology of Persuasion”, there are six tools of influence. In this video I discuss the first one, called “Reciprocation” and how you can use this in your sales and marketing efforts.
One of the biggest marketing mistakes that I see in business is not using multiple routes to market. So many businesses get stuck in the “We rely on referrals”, or “BNI is the only marketing we do” mindset!
The truth is that this mindset is simply costing these companies money in lost leads, sales and repeat business. There are so many different routes to market (or income streams, as I like to call them). Why would you not use a profitable income stream? Here are just some of the Multiple Routes to Market for you to think about using:
Search engine optimisation
Search engine marketing
How many are you using? On a scale of 1 to 10 how effective are these methods and what do you need to do in order to improve them?
Business Coaching UK – 90% of Marketing does not work
I have failed many times in marketing; to be honest I have probably made more mistakes than most. However, in this process of finding out what does not work, I have also found out what does work – and, believe it or not, in my opinion 90%+ of Marketing undertaken by small businesses does not work.
It is a bit like trying to lose weight. We give it a go for a month or two and because we don’t get results straight away we give up. I often hear small business owners making sweeping statements like:
Email marketing does not work in our industry
Our website is a brochure site
PPC advertising is a waste of money
Facebook is not for business
I don’t win leads on LinkedIn. I just use it to connect with people
The truth is that all these things work some of the time, but most small business owners try to implement these strategies without any training, or understanding of these modern marketing methods.
It is not that the above marketing does not work; rather, it is that it was done in a way that did not work.
Here is the truth
“It is not that you are doing the wrong marketing. It is that you are doing the right marketing, in the wrong way.”
So, the keys to your successful marketing are:
Keep going. Be consistent and don’t give in too early.
Change your approach. If your marketing is not producing the results you want then something is wrong. Test different headlines, copy, offers, target market, use of video, pictures, etc.
Measure what is working and what is not.
Marketing in 2015 is not as simple as it once was. Any fool can place an advert in the Yellow Pages, but most people do not understand modern digital methods, so you need to undertake training, or get advice in this.
Need help? Call The Prudent Marketing Team on 01256 345556.
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