Blog - The Prudent Marketing Company

New LinkedIn Advertising Opportunity

LinkedIn marketing training

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted.  However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

P.s. Don’t forget our Website Lead Tool. Click here for more info! 

Basingstoke Marketing and Sales Workshop

Unleash your True Potential

Marketing Training Hampshire VenueOnly a few places left on this workshop.  Join us and contribute towards the Manchester Fund.

Wednesday 16th August 2017.  From 9am to 12noon.

What the workshop will cover

  • What is Prudent Marketing and how you can use it
  • A strategy for creating multiple streams of on-line and offline income
  • How to grow your business for free, using the Internet
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your website’s traffic without a budget
  • How to use Marketing without Money and what this could mean for your business
  • Getting the most out of your current clients
  • How to double the size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest mistakes most small businesses make
  • How to turn more leads into sales, or appointments on the phone

How to book

Numbers are limited due to the size of the room (9 people).  So bookings are taken on a first come, first served basis.

The cost of attending this workshop is only £25+ VAT.  100% of this money will be going to help the families and victims of the recent Manchester bombing. 

To book, go to Marketing Training, or call us on 01256 242 272.

10 ways to improve your sales conversion rates

referral marketing

10 ways to improve your sales conversion rates

If you convert five out of ten leads. Does a 50% success rate mean you are wasting half of your marketing budget? Of course not, but maybe some sales training could boost your rate to 60% – and that would up your turnover by 20%!

Meantime here are a few ideas that may prove useful

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly, identify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself …
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

Sales and Marketing Training Basingstoke

Marketing Training

Steve Mills Internet Marketing Masterclass Dubai

Sales and Marketing Training from the Prudent Marketing Company

Just a short note to update you on our forthcoming cutting edge Sales and Marketing Training.

Our forthcoming programme includes:

  • How to use LinkedIn to grow your business (Learn how to create new leads for your business)
  • Sales Training – How to turn more leads into sales.

To find out more click here

The future of marketing

Marketing TrainingWhat is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:

Mobile

There is going to be an increase in the importance of the use of marketing to mobile phones.  Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too.  I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile.  So we need to be good at marketing to mobile phones

Video

The second big change is the use of video is going to increase.  The use of video is already really important, but in the future, it is only going to increase.  We can be far more persuasive, focused and powerful on video.  In my opinion, websites are going to look more like TV stations.  You only need to look at some of the statistics around YouTube to know how popular watching video is.

Seven reasons that you need to use video marketing

Internet marketing training

using video to grow your businessFact – Marketing is changing

One such change is the expansion in video marketing.  The use of video is going to grow and grow over the next few years to an extent that websites will look more like movie sites.

Here are our top seven reasons that you MUST learn for to produce your own video:

  1. The cost of doing so can be next to nothing
  2. You can be far more persuasive on video
  3. You can improve your websites CRO (conversion rate optimisation
  4. You can produce blogs quickly and easily
  5. You can add real live video testimonials
  6. You can produce voice to screen video using www.camtasia.com
  7. You can use YouTube and market your videos on Social Media, email and www.blogger.com

To find out how to use video in your businesses marketing click video marketing.

You cannot be serious

Unless you watch this video by Jim Rohn.

Jim provides lot’s of outstanding, yet simple ideas that make a big difference.

 

Cutting Edge Marketing for 2017

Marketing Training

 

Steve Mills – The Prudent Marketer

You need to understand this cutting edge marketing idea in 2017

This is without a doubt one of the best new marketing ideas that have just become available.

Take a look at how you can use this fantastic new marketing idea on LinkedIn in 2017 and beyond!

Want to know more about LinkedIn, or marketing in 2017?

Checkout or 2017 events programme now!  Click here

Marketing training for small business

Need help with your marketing, but can’t really afford a marketing advisor?

Take a look at the Association of Prudent Marketing.  Membership is only £15 per month and members get a weekly video like this one.  Interested in being a member.  Click here.

Solways Printers – Our client for over 5 years

Thanks Tim!

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