Blog - The Prudent Marketing Company

Why you should outsource Outsourcing your social media to us

Outsourcing your social media to us will ensure you have a professionally managed social media campaign at a great price point that will deliver you a solid return on investment

Why should you use our service when you can do it yourself?

  • We keep up with trends and technology
  • We understand hashtags, memes, mash-ups and microblogging – so you don’t have to
  • Keeping your social media feed active takes a lot of dedication
  • Logging into post 4 or 5 times per day, or even more if you use both Facebook and Twitter
  • Building your social channels takes time and patience
  • We are experts at social media
  • We will still be posting while you are working on building your business
  • We’ll still be posting when you are on holiday or off sick
  • We’ll still be posting when you are called out to an urgent meeting that runs on all day
  • It’s hard work to post four or five times each day with well thought out content
  • We are experts at it.

We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit your content, add your own posts and monitor your campaign statistics. Don’t worry you don’t ever have to use it if you don’t want to.

We profile your business to ensure the information we use is the perfect mix to promote you on social media.

  • We’ll also create unique images a few times per week and schedule them to go out via your control panel.
  • We try to keep it fun.
  • We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week.
  • We’ll keep your pages looking good and add a layer of viral marketing into the mix.
  • Don’t forget that you can post too!
  • We highly encourage our clients to post as often as they like, with the things that we can’t.

Enhancing your trustworthiness Brand recognition and repeat exposure.  The main benefits of running a social media campaign are:

  • Your social media followers or browsers are in an environment that they are comfortable in.
  • It is the very best place for you to place your brand and have them take notice.
  • It is said of traditional advertising that a potential customer has to see your advertisement seven times before taking any action.
  • This is your opportunity to get your brand under their noses without being pushy.
  • Why you should outsource
  • Getting ahead of your competitors
  • Grow your marketing power
  • Do your competitors use social media?

Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well on the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Initially, the increased conversion rate on your website, your hashtagged tweets and the potential for your social media campaign to appear in Google results are all that you are interested in. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost! The more followers you have – the more people want to join in and get involved.

It’s the “crowd effect” – people always want to see what the crowd is interested in, and they join the crowd!  When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

For further details click here.

Introduction to Prudent Marketing Webinar

Introduction to Prudent Marketing Webinar

How do you market your business more prudently? How do you reduce costs, increase leads and stop marketing that does not work?

These are just some of the things that I covered in the recent webinar.

The Power of a Coach…

Marketing Training

Marketing Advice and tipsEveryone needs a coach.

Coaches are not always called coaches.  Some are advisors, others are consultants, some are mothers and fathers, brothers and sisters, husbands and wives, or friends.  But the fact is we all rely on the help and advice of people that we know, like and trust.  We are inter-dependent and have been so since caveman says.

There are of course exceptions to this rule.  Some people are uncoachable and they think that they know it all, and others simply can’t be bothered.  However, if you are like me, then you know and understand the value and importance of having a coach, or a series of coaches.  I have a coaching to help me will my businesses finances (an accountant called Hamish).  someone who advises me about my business (Bob Harper).  I have an IFA who advises me regarding personal finance and a fitness coach who helps me with my personal fitness.

However, if you are like me, then you know and understand the value and importance of having a coach, or a series of coaches.  I have coaches to help me with my businesses finances (an accountant called Hamish).  I have someone who advises me strategically about my business (Bob Harper).  I have an IFA who advises me regarding personal finance and a fitness coach who helps me with my personal fitness.

So the question is – which type of coach do you need?  You clearly need one who is good at coaching and advising.  One who will motivate you to take action and to move things forward.  You also need one who can make a BIG difference to you and your business.

If you consider for a moment – What do you need to do to become more successful in your business?  One of the keys must be to become more successful at generating and converting leads (or sales and marketing as it is sometimes called).  Well if that is the case, then you surely need help with improving your sales and marketing skills and those of your team.

This is one of the keys to improving your results and is the area I have spent over 28 years of my life focussing on and becoming an expert in.

So if you are looking for someone to push you and your business to the next level of success, then I suggest that we have a meeting in order to discuss how I can help you.

If you decide to take action, simply click here.

Social Media Marketing for small businesses

Internet marketing training

Social Media MarketingWe’d like to give you a free business tool.

Over 80% of small businesses who use it say they couldn’t live without it.

THE PRUDENT MARKETING COMPANY SAVES YOU TIME.

Schedule social media posts in advance for a week/month etc.
Handles all your company’s social media interaction in one place, with a single login.
Ridiculously easy to use.

IT CREATES INCREDIBLE IMAGE POSTS

A picture paints a thousand words. The Prudent Social Media Tool creates high impact image posts with zero Photoshop experience.

IT FINDS YOU RELEVANT, ENGAGING CONTENT TO POST

Easy content finder. One click posts awesome videos, news, trending content, and much more…

IT IMPROVES AND MEASURES CAMPAIGN PERFORMANCE

Measure best performing content/hashtags.
Finds optimal times of day to post.
Easily reschedules most successful content.

REALLY. NO COST. WE KNOW YOU’LL LOVE IT.

We hope you’ll upgrade to our Pro version that has, even more, features (and a small monthly fee), but you get all these features free. Forever.

HERE’S THE TYPE OF FEEDBACK WE ARE GETTING:

“I got home this afternoon and have been posting things like crazy, IT’S SO EASY! I am going to send it out to all my friends. I wish you great luck on this, It’s a winner.”

IT’S AMAZING AND ITS FREE!

Take 15 seconds to create an account and they will be the most productive 15 seconds you’ve ever spent on your business:

Sign up

Hampshire Business Advice – Improving the Numbers

Video No.2 – Improving the numbers

In the video below I talk about the power of improving the numbers.  This question is what numbers are you going to focus on improving:

Number like:

  1. The number enquiries that you get
  2. The number of people who visit your website per month?
  3. The number of people who buy as a result of visiting your website
  4. Your email open rate
  5. The number of networking events you attend etc.

Watch this video, then decide what are you going to do.  Want my help?  Call me on 01256 242 272.

Marketing Advice for Small Business Owners

Marketing Advice for Small Business Owners

Video No.2 in the series of 10 will be coming soon!

What is the one change you can make to get more sales fast?

Steve Mills - Marketing AdviceWhat is the one change you can make to get more sales fast?

Answer: Change the words that you use.

Trying to write the copy that will go on our websites, emails, letters, brochures, blogs and others sales copy it difficult because we don’t know exactly what will work to convince people to give us their money in exchange for our products and services.

By changing the words in a headline, sub headline or general copy, I have literally increased email open rates, sales conversions, upsells, and much more – instantly. My biggest success was turning an advert that was not working into one that created 2 sales each of over £2,000,000 by changing the headline and it took me less than ten minutes to do it. The right words can really make a big difference.

I have increased my and my client’s conversions by 25%, 40%, even doubled the response rate – by changing the copy I used in my marketing. And I’ve done this over and over again.

So, if you’re getting ready to launch your new product, or service, or a new website, or even if you are starting a new business, and you’re stuck trying to work out what to say to get people to buy from you, then call us now on 01256 242 272.

Why you should use video in your marketing?

Video Marketing - You Tube

New LinkedIn Advertising Opportunity

LinkedIn marketing training

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted.  However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

P.s. Don’t forget our Website Lead Tool. Click here for more info! 

Business Advice – Let me ask you a question…

Marketing Training Hampshire Venue

Business Advice – Let me ask you a question…

Is your current level of skill good enough to get you to where you want your business to go?

I am assuming that you want your business to grow and that you run a business!

Let’s consider that you currently run a business that turns over £1,000,000 and you want to get to £10,000,000 (the numbers don’t really matter, but you want significant growth).

What is your current level of:

  • Sales expertise
  • Marketing expertise
  • Financial expertise
  • Leadership
  • HR
  • People management
  • Customer care
  • etc

Is your level of skills and knowledge really good enough?

From a marketing perspective are you good enough at:

  1. Website marketing
  2. Social media
  3. PPC Advertising on Google, Facebook, YouTube and LinkedIn (not to mention re-marketing)
  4. Referral marketing
  5. Exhibiting
  6. SEO
  7. Email marketing
  8. etc.

If you are really committed to doing what is required to grow your business, then surely it makes obvious sense to improve your knowledge and skills in the very things that are going to help you to do so.

Step 1 – Book a CEO Strategy session – click here

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