If you are don’t make the amount of profit you want, then there are only two reasons.
- Your income is not high enough
- Your costs are two high
Therefore the real questions are:
- What are you going to do to reduce costs?
- What are you going to do to increase sales?
And the truth is:
- Reducing costs is the first step and so you need to do that first.
- What can you do to reduce your costs?
- However, the problem is – There is only so much you can save
- The good news is that often increasing sales is unlimited and increasing sales is where all the real leverage is.
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