Archives for July 2017

What is the one change you can make to get more sales fast?

Steve Mills - Marketing AdviceWhat is the one change you can make to get more sales fast?

Answer: Change the words that you use.

Trying to write the copy that will go on our websites, emails, letters, brochures, blogs and others sales copy it difficult because we don’t know exactly what will work to convince people to give us their money in exchange for our products and services.

By changing the words in a headline, sub headline or general copy, I have literally increased email open rates, sales conversions, upsells, and much more – instantly. My biggest success was turning an advert that was not working into one that created 2 sales each of over £2,000,000 by changing the headline and it took me less than ten minutes to do it. The right words can really make a big difference.

I have increased my and my client’s conversions by 25%, 40%, even doubled the response rate – by changing the copy I used in my marketing. And I’ve done this over and over again.

So, if you’re getting ready to launch your new product, or service, or a new website, or even if you are starting a new business, and you’re stuck trying to work out what to say to get people to buy from you, then call us now on 01256 242 272.

Why you should use video in your marketing?

New LinkedIn Advertising Opportunity

LinkedIn marketing training

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted.  However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

P.s. Don’t forget our Website Lead Tool. Click here for more info! 

Business Advice – Let me ask you a question…

Marketing Training Hampshire Venue

Business Advice – Let me ask you a question…

Is your current level of skill good enough to get you to where you want your business to go?

I am assuming that you want your business to grow and that you run a business!

Let’s consider that you currently run a business that turns over £1,000,000 and you want to get to £10,000,000 (the numbers don’t really matter, but you want significant growth).

What is your current level of:

  • Sales expertise
  • Marketing expertise
  • Financial expertise
  • Leadership
  • HR
  • People management
  • Customer care
  • etc

Is your level of skills and knowledge really good enough?

From a marketing perspective are you good enough at:

  1. Website marketing
  2. Social media
  3. PPC Advertising on Google, Facebook, YouTube and LinkedIn (not to mention re-marketing)
  4. Referral marketing
  5. Exhibiting
  6. SEO
  7. Email marketing
  8. etc.

If you are really committed to doing what is required to grow your business, then surely it makes obvious sense to improve your knowledge and skills in the very things that are going to help you to do so.

Step 1 – Book a CEO Strategy session – click here

Why Social Media Marketing does not work

Steve Mills - Part time Marketing directorWhy Social Media Marketing does not work.

There are many reasons for implementing social media marketing in your business.  But the fact is that the biggest reason that social media marketing fails is that it is done badly by people who don’t understand it and who don’t have the time to do it anyway and so often it simply never gets done!

For me, the key is to automate part of it and to take massive action on the rest of it.

Firstly, you need to consider using one of the many different social media marketing systems like this one.

This can help you to:

  1. Maximise your use of time on your social networks
  2. Increase your engagement, likes and success
  3. Easily find and post relevant content & videos
  4. Schedule days or weeks of content in minutes
  5. Manage your social networks in one place
  6. and more!

Secondly, it is about personal interaction.  Yes, that is right – Pick up the phone and talk to your contacts.  These are the people that you have built some form of relationship with.  They have connected with you and hopefully read your posts and tweets and they are probably already on your email list.

So, the real secret to Social Media Marketing success?  Take massive action!

Need our help?  Call for a discussion on 01256 242 272.

Social Media Marketing

email marketingThere are many reasons for implementing social media marketing in your business.  But the fact is that the biggest reason that social media marketing fails is that it is done badly by people who don’t understand it and who don’t have the time to do it anyway and so often it simply never gets done!

For me, the key is to automate part of it and to take massive action on the rest of it.

Firstly, you need to consider using one of the many different social media marketing systems like this one.

This can help you to:

  1. Maximise your use of time on your social networks
  2. Increase your engagement, likes and success
  3. Easily find and post relevant content & videos
  4. Schedule days or weeks of content in minutes
  5. Manage your social networks in one place
  6. and more!

Secondly, it is about personal interaction.  Yes, that is right – Pick up the phone and talk to your contacts.  These are the people that you have built some form of relationship with you.  They have connected with you and hopefully read your posts and tweets and they are probably already on your email list.

So, the real secret to Social Media Marketing success?  Take massive action!

Need our help?  Call for a discussion on 01256 242 272.

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