Archives for April 2017

Are you making the profit you want to?

Profit Marketing Advice and tips

Profit Marketing Advice and tips

If you are don’t make the amount of profit you want, then there are only two reasons.

  1. Your income is not high enough
  2. Your costs are two high

Therefore the real questions are:

  1. What are you going to do to reduce costs?
  2. What are you going to do to increase sales?

And the truth is:

  1. Reducing costs is the first step and so you need to do that first.
  2. What can you do to reduce your costs?
  3. However, the problem is – There is only so much you can save
  4. The good news is that often increasing sales is unlimited and increasing sales is where all the real leverage is.

Want to increase your profit, then join The Prudent Marketer’s Private Practice.  Click here

Sales and Marketing Training Basingstoke

Marketing Training

Steve Mills Internet Marketing Masterclass Dubai

Sales and Marketing Training from the Prudent Marketing Company

Just a short note to update you on our forthcoming cutting edge Sales and Marketing Training.

Our forthcoming programme includes:

  • How to use LinkedIn to grow your business (Learn how to create new leads for your business)
  • Sales Training – How to turn more leads into sales.

To find out more click here

12 Reasons Why You Don’t Want To Miss Our LinkedIn Workshop

What you will learn on our LinkedIn Workshop…

LinkedIn Workshop brought to you by the Prudent Marketing Company.

  1. The 3 steps to turn those followers into paying customers

  2. The 4 things needed for a successful LinkedIn strategy

  3. How you can stand out from your competitors

  4. Why businesses fail with LinkedIn – and how to avoid these mistakes

  5. How to use LinkedIn For less than 30 mins per day – and create an on-going stream of leads

  6. How to deliver a tangible and reliable ROI

  7. Growing your database on LinkedIn through effective list building

  8. Using the power of LinkedIn to get on to the first page on Google

  9. Using groups to grow your business and to contact 100,000?s of targeted business people

  10. Using LinkedIn PPC advertising to drive highly targeted traffic to your website

  11. Communicating your message and getting people to pick up the phone, or visit your website through effective posts

  12. Getting recommended by lots of people.

Did we mention that attending this LinkedIn Workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

BOOK NOW!

The future of marketing

Marketing TrainingWhat is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:

Mobile

There is going to be an increase in the importance of the use of marketing to mobile phones.  Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too.  I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile.  So we need to be good at marketing to mobile phones

Video

The second big change is the use of video is going to increase.  The use of video is already really important, but in the future, it is only going to increase.  We can be far more persuasive, focused and powerful on video.  In my opinion, websites are going to look more like TV stations.  You only need to look at some of the statistics around YouTube to know how popular watching video is.

Sales Skills Training

Sales Skills Training – Just how good are you?

There are many skills associated with being good at selling and many different systems for achieving sales success.

However, there are two fundamental keys to becoming better at sales.

What this video to find out what they are and how they can impact you.

Click here to become better.

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

Here are some Social Media statistics for you to consider:

Here are some Social Media statistics for you to consider:

  • 2.8 billion people were using Social Media by the end of 2016, up 21% from 2015.
  • Social media use on mobile increased by 30 percent year-over-year in 2016, surpassing 2.5 billion users globally (91% of all Social Media users).
  • In the U.K., 77% of people have a social media account.
  • Facebook has 1.65 billion monthly active users and 1.09 billion daily active users, on average.
  • Twitter has 310 million monthly active users.
  • Of those, 83% are active users on mobile.
  • Every second, 6,000 Tweets are sent.
  • Over 100 million GIFs were shared on Twitter in 2015.
  • LinkedIn has over 450 million users in more than 200 countries and over 21 million people in the UK are on LinkedIn.
  • Of those, there are 100 million active monthly users and more than 128 million users in the U.S.
  • Users are signing up at a rate of more than two new members per second on LinkedIn alone.
  • One in every three professionals in the world is on LinkedIn.

Weekly check-ins

Welcome to the first weekly check-in. Weekly check-ins are basically a list of weekly thought provoking questions. Some questions you will get each week, whilst others will be new each week.

So here goes:

  1. How many leads did you create this week?
  2. How many leads did you turn into sales this week?
  3. How many sales calls did you make this week?
  4. How many times did you ask for a referral or testimonial and how many did you get?
  5. How many people went to your website this week?
  6. What did you learn this week?
  7. How organised were you this week?

What about next week?

  1. What are you going to delegate next week?
  2. What are your three top goals for next week?
  3. What areas of your business are you going to focus on improving this week?
  4. What new systems do you need to develop next week?

I hope these questions give you food for thought. If you want to share your answers with me then that would be very useful.

Sales training Basingstoke

Marketing Consultant

 

 

 

 

 

 

 

 

Today I spoke at the M3 Business Club which is a club for people who have lost their jobs and who are trying to get another one.

I did this out of my commitment to help others and my belief that ‘you can’t help someone else without helping yourself’.

I was talking to about fifty people on how to market themselves to get a job.

It struck me that getting a job is not unlike winning new business.  You need to be good at Marketing and Selling.

I also recently spoke to 100 business owners.  And I asked them a few questions, including:

  1. Are you responsible for sales – I got a 100% YES
  2. I then asked – are you directly responsible for selling – I got a 90% YES
  3. I then asked – Have you done any sales training in the past five years – I got a 2% YES.

I said so let me see if I have got this right.  You are paying someone who has not bothered to train themselves or the develop the skills that they need for five years.  Is that the case with you?

If so click here.

Improve the Conversion Rate Optimisation of your Website

Want to win more business from your website?

Watch this short video to improve your Conversion Rate Optimisation

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