Archives for May 2016

How to find marketing advice

Marketing support for small businessHow to find marketing advice

Finding marketing advice is easy.  There are literally thousands of people who can advise you.  That advice can come from friends, family, people in the pub, or from someone who works in marketing.  The trouble with 99% of marketing advisors is that they earn less than £50,000 per year and they are often not up to date with modern marketing methods.

One thing is sure: if you run a business, then you need marketing advice.  So, when looking for advice, ask the potential advisor:

  1. How much marketing training do they do?
  2. Where do they get marketing advice from?
  3. Where did they learn about marketing?
  4. What marketing system do they use?
  5. Ask to read the reports, books and white papers that they have written

Want to ask me any of those questions?  Call me on 01256 345 556.

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

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