The Prudent Marketer World Tour
Right now I feel as though I am about to launch a world tour! Well, to be honest a world tour is not quite the case, but it’s great that Prudent Marketing is in demand in many places around the world.
During the next few months I am scheduled to give talks and marketing training workshops in many far away places including:
India is also looking promising, as is Canada.
I feel like a real globe trotter at the moment and, as I often say, “it beats Basingstoke” – or ‘Amazingstoke’, as we like to call it! During the tour I will be providing training in:
And, of course, Prudent Marketing
How did I win all this business, you may be thinking? Well, the truth is that most of it was won on LinkedIn. To learn how to win more
business from LinkedIn click here.
Business Advice for small businesses – Testing Headlines to improve conversion rates
Whatever results you are currently achieving in your marketing can be improved
by testing your headlines.
I have helped businesses to improve their lead generation by 10%, 35%, 100% and even 250% by testing a different headline from the one, or ones that they were using.
Watch the video below, as Steve demonstrates how he helped a company to make a £2.2 million pound sale by testing a new headline.
The Prudent Marketing Company can help you to turn your business’ marketing into a Purple Cow.
In marketing it is essential to be different. Just like a purple cow is different, your marketing needs to be likewise.
At The Prudent Marketing Company, we help businesses to be different and to think differently.
Watch this video and, if you want to stand out from your competitors, call The Prudent Marketing Company on 01256 345 556.
Tony Robbins interviews Eban Pagan – This is so powerful and a must for every business that employs people
If you employ people, then you need to watch this short video. Tony Robbins interviews Eban Pagan about hiring the people, getting the best out of each member of your team and turning them into a superstar!
Eban describes the three questions that you must ask each employee every day and they are:
What results did you get today?
What problems did you encounter today?
What questions do you have for me today?
Simple, but brilliant!
Here is your 2016 e-mail marketing plan…
Send emails that are interesting and beneficial. Email 10,000 contacts and get 200 to click on your great knowledge. Use a system that provides you with a list of the people who click.
Then call those 200 contacts and get 10% of them interested in your products, or services. This should take about two days.
Then get ten good prospects to meet with you and c onvert two or three of these ten into sales.
From a standing start you could have an on-going stream of prospects turning into clients.
Better still, you have a system that you can turn on or off, up, or down!
You can do with your in house resources, or if you want help with any part of the process just call us on 01256 345 556.
The Prudent Marketing Company is pleased to announce the Steve Mills will be speaking on Loyalty Marketing in Singapore on 25th and 26th January 2016.
To book click here –
http://greenforest.sg/index.php/event-program?id=121 Workshop Overview
This workshop provides delegates with the three key dimensions of loyalty, which are retention, cross-sell and up-sell. Attendees will have the ability to evaluate the ROI (Return on Investment) and measure results, as well as master the concept of testing to make certain your outbound marketing continues to deliver a higher and higher ROI.
This course highlights that social media adds a new dimension to loyalty in driving increased value from your customers through the brand and through revenue.
It reveals the tools and guidelines to help improve your loyalty and customer engagement activities. Attending this course will improve your ability to evaluate, analyse and track your loyalty marketing success in order to defend, maintain and grow your budgets.
Over the new year I listened to Tony Robbins on YouTube. Here is the link. Tony spoke about what he considers to be the top ten rules of success – and I have to say that I am sure that he is correct.
So, here are the rules:
1. Raise your Game
You have got to improve how you run your business, manage your people, look after your customers, manage your finances and market and sell your products and services.
2. Be fulfilled
A life without fulfilment is a waste of life. Being the richest man in the graveyard is not my goal and I hope that it is not yours.
3. Progress = happiness
Tony said that if you are not getting better then you are moving back and the only way to be truly happy is if you are getting better.
4. Love your customers
What can you do to improve your current level of satisfaction?
5. Add value
What can you do to add even more value to your clients?
6. Have an exit strategy
What are you going to do when your business is finally done? What is it going to be worth? Plan things now, because without a plan ‘all roads lead there’.
7. Be resourceful
What resources do you have? Can you tap into any that you are not currently using?
8. Pay attention to the little things
Because it is the little things that make the big difference.
9. Look for leverage
Who can help you? Who has got a list that you can market to, or a piece of equipment that you could use?
10. Change your mindset
As the good book says: “As you believeth, so it is done unto you”.