The Law of Influence – Reciprocation
According to Professor Robert Cialdini and his book, “Influence – The Psychology of Persuasion”, there are six tools of influence. In this video I discuss the first one, called “Reciprocation” and how you can use this in your sales and marketing efforts.
Conversion rate optimisation
How many people need to visit your website in order to create a lead? Watch this video for ideas to improve your Conversion Rate Optimisation.
The three steps to go from average to a fortune
If you run an average business, then you get average results. Average results mean no profit and you are struggling to survive.
Watch this video to learn the three keys to go from average to a fortune.
How to increase your sales …
Creating leads is great, but what you really need is SALES. You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).
Watch the video below to discover my three steps for increasing sales.
Are you doing the right marketing in the wrong way?
I am sure that you remember Eric Morcombe once told Audre Previn (or Andrew Preview, as he called him)
“I am playing all the right notes, just not always in the right order”.
Well that is often the case with Marketing. Businesses are often
“doing all the right marketing, but in the wrong way” and changing something as simple as:
What you say in a telemarketing call
The use of video, or pictures
The target market
The call to action
Can often increase leads and sales by 20% to 1,000%. Watch this video to discover what I mean…