Archives for October 2015

Business growth funding

Steve Mills - Marketing Advice

I want to share some really important points with you today.  This is only for businesses who are serious about taking action and working with me to develop a High Growth Marketing Programme.  I have recently accessed some Business Growth Funding to help you to work with me and to get your training and mentoring 50/50 funded (you only pay for 50% of the cost).

If this is of interest, then get in touch and we will arrange for you to come to our offices for a Marketing Review Meeting.  I have only a few dates available before I travel to run a series of workshops in Singapore on 19th November, so call now to book on 01256 345 556.

Take action,

Steve Mills – The Prudent Marketer

01256 345 556

PS… Take a look at this…

Why you need Multiple Streams of Income

Marketing Training

Why you need to use Multiple Streams of Income.  I am often proudly told …

“We don’t do any marketing, we just rely on referrals.”  On one hand that is great, but on the other it is costing businesses thousands, or even millions, in lost income and profit.

Let me explain …

The great things about referral leads is they they prove you are doing a good job (or you would not get referrals).  They are also great because they are generally free (unless you incentivise people for giving you referrals).

However, here is the problem …

Relying on the good will of others in the hope that they will help you to grow your business is never a great idea.  Having a system which creates multiple streams of income is far more effective.

What is worse about the “one income stream” approach …

What is worse is that if you don’t do any marketing and simply rely on referrals, then you miss out on what I call the multiple stream of income effect.  Here is what I mean.  If you are not winning business from your website, then you are leaking money.  If you are not using email marketing, then you are certainly leaving a pot of gold on the table that you are not claiming as yours.  If you are not using LinkedIn properly and professionally, then there is another pot of gold that you are missing out on; and if you are not using the many other digital marketing methods, then again you are losing out.

What is the solution?

The key is to create “Multiple Streams of Income”.  In other words to use multiple ways of winning business.  Can I ask you a question?  Can you think of any big successful business that does not use Multiple Marketing Streams (apart from a few pyramid schemes)?  The key is always action, but the truth is that you need to take “Prudent Action”.  In other words, don’t throw loads of money, time and effort at this, but rather spend time testing and measuring your results.

Remember this …

Don’t listen to people like me telling you this will work or that will work and that you should spend thousands on a new website, or on PPC Advertising.  Instead, invest in a small amount in “testing” your sales and marketing in order to get to know your real marketing numbers.

A key thought …

Once you know that for every marketing £1 that you spend, you get £10 back, you have an infinite marketing budget!

Your Marketing Checklist

Steve Mills - Marketing Advice

Five elements of a marketing checklist

1. Test everything

The No 1 rule of a Marketing Checklist has got to be to test everything.  In other words, you need to test each element of your marketing and then improve it.  So, if you want to be more Prudent with your marketing, then test to improve performance.  I have known testing a headline to triple orders.  I have known testing the use of video on a website to create a 500%+ increase in enquiries and sales.  I have known a 1,200% increase in enquiries by testing copy, pictures, headlines, video, target market, media etc.  So test, test test!

2. Speak out loud

“He who whispers down a well about the things that he can sell, will not make those shinny dollars like he who climbs a tree and hollers”.  Are you a best kept secret?  Well, shame on you!

3. Make it feel like valuable education and news

The days of going up to someone and saying “Do you want to buy this?” are almost over.  The truth is now that we are smarter than that and smart marketers are doing more nurturing and educating than cold selling.  In essence it is more about getting people to know you, like you and trust you.

4. Narrow your niche

How broad is your niche?  No matter how broad or niched it is the question is how could you narrow your niche.  Or create a niche within a niche.  The three key questions that you need to ask to establish a niche is:

– Are they hungry?

– Are they satisfied?

– Are there enough of them?

5. Measure your results

In over 20 years of providing marketing advice, support and training to businesses, the single biggest mistake that I come across again and again is not measuring marketing results.  And yet we all know the old saying: “You cannot manage what you do not measure”.

Need more help, then book in for a marketing review.

Marketing Self Assessment tool

Here’s a quick way to double your business in 12 months

Marketing Advice and tips

 

 

 

 

 

 

Here is a tip that will double your business in 12 months.

Let’s say that you have a database of 1,000 prospects.  You e-mail to them once per month, or (12 times pa) and your average sales per campaign are 10 x £1,000 per sale and so you turn-over £120,000.

How could you use this information to double your business?

1. You could work on growing your database of prospects, from networking, LinkedIn, your Website, JV Relationships, PPC ADvertising, Re-targeting and Social Media websites like Facebook, Twitter, etc.  If you doubled your database to 2,000 names, that should double your leads and your business

2. Second, you could double the number of emails that you send out by sending one out every two weeks, instead of monthly.  That could also double your business in 12 months too

3. Third, you could segments your database and start sending out emails in a more targeted manor.  That would probably increase sales by 10% to 25%

4. Forth, you could double your current open rates from let’s say 10% to 20%.  By getting twice as many people to read your e-mail, you should get twice as many sales.  So, start testing different headlines, copy, pictures, videos etc

5. Fifth, you could add a video to the email, or landing page.  That should improve your numbers again

6. Sixth, you could add pictures, testimonials, improve the copy, or call to action and that could easily double sales

7. Seventh, you could follow up quicker, better, more often and with technology you can follow up the people who have clicked through to your website, followed by those who have opened the email and read it.

What is my point?

My point is that so often it is not that you are doing the wrong thing.  It is that you are…

Doing the right thing, wrong

Want to stop doing the right thing, wrong?  Click here

The biggest lie in Marketing…

Reception 3

The biggest lie in Marketing is – “Our website is just a brochure website”

Well, sometimes it is a lie, whilst others it is simply an excuse.

Let’s be honest here:

1. Your website cost you money and perhaps lots of it

2. You could be winning business from it, but if you are like 95% of businesses, then you don’t

3. You do very little to market your website and you spend even less money to drive traffic to your website

4. Your website has no clear MWA (most wanted action).  In other words, there is nothing to sign up for and no call to action.

If you have one of those nice websites with an attractive rotating picture across the top of the home page, then I guarantee that you are losing money.  Now don’t make the mistake of thinking – I will get a new website designed.  If it is not built properly and with Marketing in mind, then you will just have another website that does not work and I don’t want that for you.  Let’s face it, most websites are a complete waste of money!

In summary

There are two keys to winning business from your website:

1. Traffic

2. Conversion

Want to know more about both?  Click this link Digital Marketing

Business advice for small business

Marketing Training

Business advice for small business

A full 80% of businesses in the UK fail within five years and 99.9% of businesses do not reach their full potential. 

Why is that?

The truth is that there are many reasons that businesses fail: being unlucky, not focussing, the economy, changes in the market, etc.  However, some of the biggest reasons that I see businesses fail is what I call lack of expertise.

What do I mean?

If you think about your business, then the big three areas of expertise are:

  • Operations
  • Marketing
  • Finance

Very rarely have I heard of a business going bust because they are bad at what they do.  Rather, it is because they are bad at selling what they do (sales and marketing), or bad at managing the money (the financial side of the business).

You are an expert.  You almost certainly have expertise in what you do, be it landscape gardening, architecture, hair dressing, software development or IT.

However, what is your level of expertise in reading a balance sheet, writing a business plan, producing an exit strategy?  If you are not happy with your answers, then hiring a top class accountant is not a “should”, it is a “must”!

What about Sales and Marketing? 

What is your level of expertise in search engine optimisation, re-targeting, PPC advertising, conversion rate optimisation, email marketing, YouTube, social media and other digital marketing methods?

The simple fact is that marketing is changing and keeping yourself up-to-date is almost a full time job.  The 5 BIG C questions business owners need to ask are:

Crowd Development = how can we grow the size of our database?

I am talking about the number of people on your email list, your contacts on LinkedIn, Facebook and Twitter.  The number of people watching your YouTube videos and the number of people visiting your website.  In essence, the number of people who know you, like you and trust you.

Conversion = how to convert your crowd into people who know you, like you and trust you

This is the nurturing stage which is often missed out by small businesses. This is what I call the “courting stage”.  You would not meet someone and go up to them and say “marry me”.  But business owners go up to prospects and say “buy this”.  Instead of building the relationship and positioning their company as the expert “go to” company in their niche. 

Conversion rate maximisation = getting more sales from your clients, prospects and loyal fans

In this section you need consider how you can turning those “nurtured prospects” into sales by becoming better at converting interest into action. 

Cash = the process of converting “going for a coffee” into that first date or first sale

It is no use getting thousands of people to visit your website and maybe download a free report (or read a blog) unless you convert that interest into a sale.  So you need to be outstandingly good at converting leads into sales.  You need to examine your sales systems, structures, follow-ups, words and referral systems etc.

Continuity = keeping customers and getting them to buy from you again and again

One of the big marketing opportunities is the opportunity to maximise your current clients by getting them to buy from you on an ongoing basis.  In other words, getting people signed up to a monthly service, or to become a member, or getting some form of monthly ongoing fee.

If you think that you need to learn more, then there are two options:

Option one: I have produced a video explaining more about maximising your marketing.  Click here for details: http://theprudentmarketer.com/business-growth-programme/

Option two: sign up to my five-month programme which covers the 5 C’s above.  Click here:

http://theprudentmarketer.com/business-growth-programme/

PR advice for small businesses

Marketing advice for small businesses

Take a look below for some great PR advice for small businesses

PR is often perceived as being too complicated or expensive for small businesses.  However, that is no longer true due to modern technology and the internet.  It is now possible to do all your own PR online from the comfort of your office.  Take a look at just four of the many options that are are currently available for small businesses.

HARO

Subscribe to this free recourse to find out what stories the media is working on and where there might be opportunities for you to pitch yourself as an expert.  Click here to sign up.

PR WEB

PRWeb distributes your press release directly to media outlets, journalists and bloggers, enabling them to easily find you on the web and create links back to your website.  Click for details.

CISION

Use Cision to find media outlets and contacts that cover topics relevant to your company.  You can find all their basic contact information, including name, email address, phone number, etc.  Take a look by clicking PR Advice

GOOGLE ALERTS

Find out what people are saying about you, your company, industry, or competitors.  It is free and easy to set up.  Take a look at this video.

Social Media Marketing Portal

Social Media Marketing

The Prudent Marketer Social Media Portal

Enabling you to sign up to a free social media dashboard to use it as you wish.

Sign up is simple; just enter your email address and a password of your choice.

  • Manage your social networks in one place
  • Schedule all your content in advance
  • Monitor your social streams and interactions
  • View stats on your posted content
  • Powerful content research tool

Social Media Management

Wouldn’t it it be great to have one site to do all your Facebook, LinkedIn and Twitter marketing?

Wouldn’t it be fantastic to be able to access ideas, news and information that you can Tweet and post about at the touch of a button and to create easy links back to your website in order to drive traffic there?

And wouldn’t it be fantastic to know what is working and what is not?  Wouldn’t you like to know which Tweets and posts are getting read and which ones are getting clicked on; also what time of day gets more people to click and go to your website, as opposed to other times of day?

Sign up at this link in order to give it a try.  Signing up is free, or you can upgrade for only £14.99 per month.

Join here

Marketing Training Update…

Marketing Training

Marketing Training – Master Modern Prudent Marketing Methods

Satisfied with your current Marketing?  Need to create more leads?  Don’t really understand modern Digital Marketing methods and strategies?  If any of this rings any bells with you, then you really ought to take action.

We have the following workshops coming up in 2015

Capture – How to turn your marketing efforts into lead capturing

A one day Marketing Training workshop for only £120 on Wednesday 7th October 2015, from 9.30am to 4.30pm

This workshop is all about becoming more effective at capturing more leads from your crowd. In other words, getting people to know you, like you, and then trust you to buy from you!

In this workshop, we will be covering:

  • Understanding your current lead capture rates
  • Agreeing on a target for lead capture
  • Confirming your multiple streams of income
  • Using the WOO system to grow your business
  • Improving the profitability of your current income streams
  • Developing new income streams
  • Increasing your website’s conversion rates

For further details, please call us on 01256 345 556.

To book your place and for further information, simply call us on 01256 345 556, or click here

How to win £80,000+ in new business per year, per person from LinkedIn

A one day workshop on 27th October 2015, from 9.30am to 4.30pm

The biggest problems that business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it.

The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.  In fact, there are 277,000,000 people worldwide and over 17,000,000 in the UK on LinkedIn.

So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?  In other words, how can you monetise it?

For further details and to book, simply call us on 01256 345 556, or click here.

LinkedIn 8 week Webinar

Every Thursday for 8 weeks commencing on 22nd October 2015, at 4.30pm to 5.15pm

Time is such an important resource and travelling to and from a seminar is sometimes not the best option.

If this the case for you, then you might want to try attending our 8 week LinkedIn Webinar-based training programme.

Now, I don’t know about you, but the thought of spending hours on the phone on a Webinar fill me with dread and so I limit each session to only 45 mins per day and we cover everything you would learn in my one day workshop.

I am not only going to teach you, but also show you what you need to do to market your business on LinkedIn.  You also get a recording of each Webinar, so if you miss one week, don’t worry!

For further details of the Webinar programme, either call us on 01256 345 556, or click here.

How to use Social Media to grow your business

A one day workshop on 9th December 2015, from 9.30am to 4.30pm

On the day, Steve is going to show you how to get a significant amount of business from social networking.

The workshop is called ‘Using Social Media to Grow Your Business’ and he will share with you the Marketing strategies that will grow your business dramatically using social media strategies.

You can learn new, low-cost strategies for boosting your business with the minimum effort and at the minimum risk.

These strategies are proven to work but rarely used because few business owners realise how simple it can be to increase sales – even during tough economic times.

Most business owners have set themselves up on Facebook, or LinkedIn, or one of the other sites, but have not done much else.

For further details, simply call us on 01256 345 556, or go to Social Media Training

Marketing training programmeNo time to attend a Marketing Training workshop?  Learn on CD in your car

Get 80% off this 12 CD Marketing Programme for a limited time only!

The Raise your Game Marketing CD is a 12 CD programme that is full of great ideas for marketing your business, creating leads and converting those leads into sales.

The price of the programme is normally £299 + VAT, but we are currently offering an introductory price of £60 + VAT.

I have invested more than 30 years in learning from the best marketing and business growth experts in the world.  My “Raise your Game” programme is a culmination of all that I have learned in the process.

For further details, simply call us on 01256 345 556, or go to Marketing CD Training.

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