Archives for June 2015

Marketing advice for small businesses

Marketing advice for small businessesHow to write a case study

“What other people say about you is far more important than what you say about yourself”. Brian Tracey

This being the case, having a case-study, or better still several case-studies should be a important part of your Marketing.

In 2015, these case-studies might be in the form of a:





  • Video case study
  • LinkedIn Pulse article
  • Blog
  • Webpage
  • Paper based service sheet

Or, all of the above!  Whatever the medium you use, the key is always taking action and getting the work done. 95% of the businesses that we meet do not have case studies.

So make a start, and in this blog there is a great lay out for each and every case study. Not got the time? Call us on 01256 345 556 and get our professional copy writer, to write a case study for you.

How to Lay Out Your Case Study

When it comes time to take all of the information you’ve collected and actually turn it into something, it’s easy to feel overwhelmed.

Where should you start? What should you include? What’s the best way to structure it?

To help you get a handle on the layout, we recommend focusing on building out the following six sections:

Section 1 – Title: Keep it short. Focus on highlighting the most compelling accomplishment.

Section 2 – Executive Summary: This should be a 2-4 sentence summary of the entire story. You’ll want to follow it with 2-3 bullet points that display metrics showcasing success.

Section 3 – About: This serves as an introduction to the person or company and can be pulled from their LinkedIn profile or website.

Section 4 – Challenges: This section should include 2-3 paragraphs describing the customer’s challenges prior to using your product or service, as well as the goals that they set out to achieve.

Section 5 – How You Helped: This section should include 2-3 paragraphs that focus on describing how your product or service provided a solution to their problem.

Section 5 – Their Results: This section should include 2-3 paragraphs that prove how your product or service specifically impacted the person or company and helped them achieve their goals. Include numbers to quantify your contributions.

Section 6 – Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of sections above, as well as a visual that supports the story you are telling.


Take action and get your own case studies out there creating leads for you. Need help, then call us on 01256 345 556.

Search Engine Optimisation for small businesses

PPC Advertising Management






Starting on (Tuesday, April 21, 2015), Google made a massive change to the way it ranks websites. How massive? This change out-ranks both Panda and Penguin in terms of its scale of impact on search results.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimised for mobile.

Are you ready for it? Let’s find out.

Google statement

“Starting April 21st 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages, worldwide, and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

If your site isn’t fully optimised for mobile devices, you will likely see a hit to your ranking on mobile searches. Which is why some people have started calling this “Mobilegeddon.”

In this post, I’ll walk you through the imminent changes, using some of Google’s helpful tools, to help you prepare for it.

To determine your readiness, you’ll want to start with Google’s free assessment tool, which I’ll dig in to now.

Test Your Website For Readiness

Google does do some great things. On this occasion they’ve provided website owners with a free tool to tell them exactly what is needed to prepare for the new mobile search algorithm.

You can access the tool here.

When you run your site on the tool, you’ll get a quick assessment of whether your mobile rank will suffer as a result of the change. If your website is fully optimised for mobile, you’ll get a success message. You’ll also get a visual of how the Googlebot “sees” your website.

If your website, landing pages or blog are not ready for the mobile update, you’ll get a message saying so!

Along with the failure message, you’ll get a few pointed bullets on the reasons your content failed the test. Above, you can see the mobile viewport is not set, the links are too close together, and the text is too small to read. While this may seem like you’ll need to do a detailed re-design to fix each error, moving to a mobile optimised content management system, blog, or landing page tool will probably fix most of them.

So, let’s stop here and run that test. I’ll wait.

Need help sorting this out

Call us on 01256 345 556 to discuss how we can help you to become Google Mobile freindly.

The Prudent Marketing is live again on Business Connection Live

Marketing tips clockWe are pleased to confirm that Steve Mills (The Prudent Marketer) and founder of The Prudent Marketing Company, has just been invited back on to Business Connections Live, at 12noon on 3rd August 2015.  Business Connections Live is an Internet based TV channel for business people and a weekly programme goes out live every week at 12noon, on Monday’s.

This is Steve’s forth time on Business Connections Live.  Steve said “It is great to be invited back and I think Business Connections Live is a fantastic recourse for business owners”.

The last time Steve was on the programme he spoke about the potential power of Prudent Marketing.  Watch Steve the last time he was on the programme – Click here

Marketing training for Marketing Assistants and Managers

Prudent Marketing companyEach month, you will attend a one-day workshop plus a fortnightly Webinar.

The Prudent Masterclass Programme is a twelve-month marketing programme designed to help Marketing Assistants, Marketing Managers and those responsible for Marketing.  The objective being to help delegates to implement proven sales and marketing systems to make your business work better. We analyse each part of your Marketing and automate and optimise what you already have in place.

We help get rid of what’s not working and increase the performance of what is. We help you develop a dynamic marketing programme and plan.

Whether you have a start-up or established business, you will benefit from this programme. Take a step back and work through a structured process.

The Programme is run by Steve Mills, The Prudent Marketer.  Steve has worked with thousands of businesses in various industries for over 20 years helping them grow their businesses.

The Marketing Masterclass pulls together the best and latest ideas from thought leaders and trainers around the world. In this Masterclass, you will learn the key elements to successful marketing and by the time you finish the programme, you will have grown your business 30% to 100%.

Join the Marketing Programme NOW!

The programme commences on 8th July 2015.  This is a twelve-month commitment and you will be asked to sign a contract agreeing to this twelve-month commitment.  The reason we are doing this is because marketing is not a one off event but rather, a commitment to take action in order to get results over a twelve-month period.  We want you to be part of a team of like minded businesses who are committed to help each other to grow.

Payment Option 1

The cost of the programme is £125 per month + VAT.

Payment Option 2

The second option is to pay up front.  The cost of this is only £1,200 + VAT.

Payment Option 3

By choosing option three you get get to attend the programme and work with Steve half a day per month ‘one to one’ on your business.  This is a tailor made service, working with Steve.  The investment here is £500 + VAT per month.

The Return on your Investment

The ROI (return on investment) from this Marketing Programme should be in excess of £100,000 worth of new business won.  However, the key is not the workshop, but rather the action you are willing to take, as a result of the workshop.

To book your place, call 01256 345 556, or click here  NOW!

Business Advice – success in business

The 5 step system for success that I learned from Tony Robbins…

Tony Robbins states that “success leaves clues”. I am sure he is correct, but what is the secret to being successful?

I am sure that there are many things including:

  • Hard work
  • Luck
  • Being in the right place, at the right time
  • Marketing ability
  • Good financial managment
  • Hiring the right people
  • Good people management, project management skills
  • Etc.

All of the above and many more things are factors. But, having taken all these into account, I have produced a short video that I think you will find really interesting and one which contains a ‘5 step success system’ that I you can use to grow your business.

Take a look…

The Prudent Marketer’s 5 Step System for being more successful in your marketing, business and life!:

I hope that you enjoyed my video and that you implement my system. If you need further help, or tips to make your marketing more successful, then come along to the next Prudent Marketing Academy preview event.

Online marketing advice for small business

Internet marketing adviceHow to compete online with BIG Companies…

One way is through Search Engine Optimisation, or (SEO). SEO can be difficult, but it is not complicated, if you know how to do it properly.

You do need to focus time on it and spending hours of hard work on it isn’t every small business owner’s idea of money or time well-spent. Yet, in order to get a good ROI from doing SEO, you must at least understand what ‘good’ looks like.

In fact, not spending time on SEO can mean failure for your e-commerce business, or any business, as internet marketing become more and more important. After all, if no one can find you, you don’t exist! On the internet, that means if Google isn’t ranking you well, you might as well not even bother having a website.

The only problem with SEO, is that it takes time to see the benefits.

“A typical client wants results as soon as SEO tactics are implemented, but it does not work like that” says Steve Mills. “SEO never finishes – it is a bit like getting fit, you can’t go to the gym for 3 months and then think that’s it, I am fit now, so I don’t need to do that any more!”. SEO takes time and constant tinkering and updating.

To compete with BIG Companies, smaller businesses must understand SEO.

Below, are the top three things you need to be implementing when it comes to SEO.

1. Use Long-Tail Keyword Phrases

For instance, “marketing advice berkshire” works better for us than “marketing advice”. Again, get specific and descriptive for your product pages, Optimise for individual products.

2. The Long-Tail Theory

Why use a long-tail keyword phrases instead of something shorter? It is as simple as this.

Because the big companies of the world have already optimised for short-tail keywords, and your small business won’t be able to compete with them.

And that’s totally fine.

Long-tail keyword phrases catch the customer who knows what they want. They know exactly what they are looking for.

They don’t want just any Solicitor, they want a ‘solicitor in Wokingham who specialises in employment law’.

Larger brands focus more often on short-tail keyword phrases that pull in high traffic volume to their site.

They do this because they pay SEO companies £1,000s per month to keep them at the top of the search engines and because of their brand name and sizable online presence.

A smaller company won’t receive such a luxury.

3. Instead of trying to compete with the bigger brands learn how to be more niched

The goal here is to put your keyword phrase in as many places as possible, without over-optimising for it. Google will penalise you for using a keyword phrase so often that it becomes obvious you are writing for the robots, not for people.

To learn how to do this and much, much more, take a look at our newly launched 12 month Marketing Training programme, providing business growth and Marketing advice for small businesses.


So, if you want to succeed with digital marketing and SEO, you must make sure that each of your long-tail keyword phrases are unique, descriptive and specific.

In addition, be sure that you aren’t just using that keyword phrase once. Use it in all of the spots where robots only can read them (i.e. the metadata and alt text).

When it comes to what your actual customers are reading, be sure you use the keyword phrase, but not in a way that alienates them (i.e. only once!).

Also, keep in mind that good SEO pulls in traffic over time, not over night. Be sure to use SEO best practices on all product pages, and watch your site begin to make it to the top of Google search queries for long-tail keywords.

Take a look at our results – by going to internet marketing advice.

Referral marketing training

Referral Systems – The Pot of Gold?

We all know how important referrals are to business growth. You may already know that I am always talking about ‘the pot of gold’ that is sitting in most businesses and it’s called referrals.

You may also remember me constantly stressing the importance of building referral systems and that each business should have multiple (at least 5) referral systems in place at any one time.

To get you thinking about your referral systems…

Firstly, I would like to offer you a review of your Referral Marketing Systems. This involves a two hour session with me, and will result in the production of your own Referral Marketing Plan. The session is only available to the first 10 clients who contact me, and costs only £250.00 (great ROI potential). To book this call me on 01256 345 556.

Secondly, one of the referral systems we use involves incentivising our clients to recommend us to the people they know. With this in mind, I have an unusual offer for you. At Christmas, my son bought me a Helicopter flying lesson. Last weekend, I completed the flight and it was awesome! See the picture below taken at Thruxton.

Steve Mills in Helecopter




Here is your chance to fly a helicopter…

If you refer someone to us who then becomes an on-going client, then we will pay for a Helicopter lesson for you, or a member of your team, or family. It’s great fun and an unforgettable experience.

We look forward to hearing from you!


Remember the old saying from the Bible. “Ask and you shall receive”.

PS… Have you booked your place at this month’s 3-hour Prudent Marketing Academy Workshop?

If not, book here.

Marketing advice for your website

The most important part of your website

The most important part of a website is the home page and specifically the ‘above the fold part’, this is the bit your prospects can see before they scroll down.

The question is – Do you have one of those websites that has a big photo, or graphic at the top of the homepage of your website?  Or perhaps you have one that rotates round, showing several nice pictures

This small indiscretion is costing you money every day – 365 days per year…  The truth is that a big picture on your homepage looks nice – but is it effective in terms of Marketing and Sales?

The fact is that it reduces leads and sales.  This type of graphic is very popular and also very costly.  It often dominates the most important part of your website and whilst it looks good, it also costs you in lost sales.

Believe it or not – it’s a complete and utter waste of space!

This is just one of literally hundreds of essential Marketing facts that you will learn on my 12 month Marketing Masterclass, starting in July 2015.

For further details, click on the box below:

12 Month Marketing Masterclass Programme
Ask yourself some very powerful questions:

  1. How many leads are you currently creating on your website?
  2. What do you need to do in order to improve this number?
  3. What is the one action that you want someone to take when they visit your websites home page?
  4. What can you do to increase your ‘conversion rate optimisation’ of each page on your website?

Again these are just a few of the question we will be answering on the 12 monthy Marketing Masterclass Programme for small businesses starting in July 2015.

Are you booked in yet?

12 Month Marketing Masterclass Programme

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