Archives for April 2015

Search Engine Optimisation (Mobile)

Your Mobile Optimisation Approach

If any of your content isn’t optimised for mobile, it’s really important that you make some changes in light of the new algorithm which launched on 21st April 215. Even the best landing page in the world will see drastically diminishing returns after 21st April 2015 if it’s not optimised for mobile.

To remedy the situation you have several options. Google recognises three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.

1) Responsive Design

The reason responsive design is so desireable is that it doesn’t create two copies of the same site. Viewers only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.

2) Dynamic Serving

Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view.

3) Mobile Website

Creating a separate mobile website was one of the earliest versions of mobile optimisation, and it still works for Google’s requirements. Upon a new user arriving, this configuration tries to detect the users’ device, then redirects to the appropriate website using redirects.

The reason this method isn’t as recommended as responsive design is it requires you to maintain — and Google to crawl — two versions of your content. In addition, it can be a disruptive experience for someone who accidentally clicks on the mobile link, possibly shared through social or email, while on a desktop computer.

Why is Responsive Design the Best Choice?

There are lots of reasons responsive makes sense as the best way to optimize your site right now.

Website visitors like it.

From a visitor’s standpoint, responsive is pretty seamless. It’s the same URL (address) and the same HTML (content) — it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then re-open it on your desktop, it’s going to be a consistent experience, either way.

Google likes it.

From Google’s standpoint, there are a few things Responsive does really well. For starters, it saves resources when Googlebot crawls your site.  Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places.

Marketers and website owners like it.

A responsive site requires less time to maintain because you don’t have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website — and faster sites lead to more conversions.

Google’s List of Common Mistakes

In addition to the mobile-optimisation tool, Google has also put together a list of common mistakes to avoid in optimising your site for mobile devices and the algorithm change. These mistakes include using flash video and other unplayable content types on mobile as well as having a slow mobile site.

Frequently Asked Questions

Here are a few remaining questions you might have about the change.

1) I’m not ready for a redesign. Do I have to do this now?

You may not need to fully redesign it now to comply with Google’s requirements for mobile-friendly sites. What you do need to do is move your existing site, blog or landing pages to a mobile friendly platform.

2) Is my site permanently penalised if I don’t optimize for mobile now?

No you can rebuild search credit after the fact. But you should try to move quickly on it because every day that your site isn’t optimised for mobile is a day that you’ll lose traffic.

3) What other elements should I consider in optimising my website for mobile?

In addition to ensuring that the site loads properly and the font is big enough for mobile, you’ll want to consider the length of your forms on mobile devices. If you have a landing page tool that allows you to swap out forms for people visiting on mobile devices, build shorter forms into your strategy.

Marketing Advice for Small Businesses

When considering how to market your small business, there are many things to take into consideration and most Marketing Advice for Small Businesses makes the mistake of focussing on ‘The Media’.  In other words, are we going to use PPC, Email Marketing, Facebook or LinkedIn and the truth is that you should be using at least six streams of income.

However, it is even more important that you first consider the 3 keys to Marketing Success.

They are the 3 ‘M’s:

  1. Market
  2. Message
  3. Media

Watch this two min video and learn the 3 keys to Marketing Success.

Internet Marketing in real time

I saw this the other day and it totally blew my mind.


Click the image to open the interactive version (via http://pennystocks.la/).

How to Avoid Online Marketing Scams

Marketing training and adviceHow to Avoid Online Marketing Scams

Online marketing scams are rampant nowadays. Sad to say, there are many who are fooled into believing these schemes to be real and the result is that they lose money in the end

Not only are private individuals getting scammed by these schemes, but also businesses. Therefore, it is best to protect your business from these scams.

Types of online marketing scams you should avoid

1. Warning, your computer or your phone has a virus! 

No doubt, you have come across this message at one time while using your computer or your phone. Of course, you would get scared and click on the pop up which then leads you to a website where you will be provided with a phone number to call. When you do call, you will be asked to install a program that will allow your computer to be remotely controlled by the person on the other line. Once you give them access to your computer, they can do anything since they have control of your mouse and keyboard.

At one point, you will be asked to pay for their service of “cleaning” your computer with added customer service support afterwards. The person on the other line also sounds confident and knowledgeable and you think that they are doing the right thing. So you pay and then they will “clean” your computer remotely. At this point, keep in mind that they have access to your computer and all the information is at their disposal.

2. You’ve been offered a job online. 

Getting a job offer is always a great opportunity. However, not all job offers are legit, and some are only out to scam you.

For instance, you will be offered to sell or collect money from the company’s clients. How you earn is through commission every time you collect the money. Of course, commissions always sound great. The “company” will ask for your personal and bank details because that’s where they send you the commission money.

By giving them access to your details, they now have the means to take money from you. The next thing you know, your savings could be gone.

3. Asking for your secure information on email.

These types of email scams were rampant before, but even though the numbers have dwindled today, there are still people who receive this type of email.

Most times, the email could contain a link that you need to click on. Then you will be asked to confirm your information by asking you to put in your password or even your credit or debit card number. Please note that these emails will also look like they are professionally made and were sent by a bank. However, do not be fooled.

Banks do not ask for your personal details through email or a website; they will not do this even on the phone.

When you encounter these schemes online, always be aware and don’t fall into their traps easily. If you are doubtful, you can also perform a search online about the legitimacy of the schemes. Chances are others have already been fooled by these schemes and they have written about it online. Don’t fall for these online marketing scams in Berkshire and around the world; be a wise marketer instead.

The 5 keys to Internet Marketing

Internet marketing adviceWhere to Get Internet Marketing Advice for your Business?

When looking for internet marketing advice for your business, the usual place to turn to is SEO experts, but if you don’t understand what you are buying this can be dangerous and expensive.

This Internet Marketing Advice is usually the same and more often than not, they will tell you that they will get you on to the first page on Google. Well, why wouldn’t they?

These Companies have been around for a while and have a lot of experience with different businesses, but they clearly can’t get everyone on to the first page on Google.

Here are my tops five tips for Internet Marketing

No.1 – Don’t rely soley on SEO

SEO, or Search Engine Optimisation is great, but what you really need is traffic. Traffic is KING and if you get enough people to your website, then you are going to make sales, or get enquiries. However, traffic can come from many sources not just SEO, including – Social Media, email marketing, Blogging, YouTube, off line marketing, PPC Advertising, Banner advertising, etc.

No.2 – Social Media

Social Media is great for driving traffice, from people that you already know and so by posting information out and linking this to your website, you can easily get 1,000+ people to your website each month.

No.3 – Email marketing

One thing that every company should be doing is email marketing. Why wouldn’t you want to keep in regular contact with your clients and prospects? Take a look at the system we use.

No.4 – Blogging

The facts are that websites that have a Blog and those that specifically have two blogs added to them each week, get 100% more traffic, than those that don’t

No.5 – Paid Advertising

Let’s face it. You can’t do all your Marketing for nothing and you MUST invest in your Marketing and specifically in your online Marketing. To do so, you must invest in PPC Advertising, Re-targeting, Banner Advertising etc.


12 Month Marketing Masterclass Programme

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