Archives for June 2014

The best football email ever…

Do you remember when England lost to Portugal in the European Championship?

Well, the following morning I got an email and it read:

“Shock news!  Six Portugal players have been found taking illegal banned substances and England are to be re-instated into European Championships”.

It then said “scroll down for further details”.

I scrolled down and it said….

(scroll down for answer)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Carlsberg don’t do e-mails, but if they did they would probably by the best e-mails in the world”.  What did I do with this?  I shared is with everyone I knew and so did millions of other people.  This e-mail swept the country and was a great marketing e-mail for Carlsberg.

The lesson in the message

The serious marketing message here is – How can you write content that is going to get shared by everyone you know on Social Media.

Go one then share this by clicking the share buttons at the top of the page…

The Steve Mills Foundation

B1G1 logoWe are proud to say that we have just paid to educate ten children for a week in Cambodia.  We did this through a business charity called www.b1g1.com.  The idea being the more people book on to our workshops, the more we give.  What does your business do to give back to those less fortunate?

Internet marketing training

Internet marketing adviceAre you leaking?

The rain has receded but many owners and managers of health/lifestyle stores have also sprung a leak or two; leaks that are every bit as inconvenient as the rain, but far more costly.

The leaks I am talking about are the ones that allow prospective customers to dribble away.  Leaks in the on-line marketing and specifically in PPC Advertising, E-mail Marketing, Search Engine Optimisation (SEO), Re-Marketing, Banner Advertising and Social Media etc.

When I started in business in 1995 direct mail was ‘king’ and the best way of getting a marketing message out.  Now I can send a marketing message out to over a million people on LinkedIn for free, in less than 10 minutes.  The problem is that keeping up to date with modern marketing methods is almost impossible for owners and managers of health/lifestyle stores with an online shops.

Let’s take a look at dominating Google

Wouldn’t it be great if you could not only be on the first page on Google, but you could be all over it?  For example, you could be in positions 1, 2, 3, 5, 6, 7, and 9.

What would this be worth to you?  Only you know that answer to that!  The truth is that you could do this in your niche.  If you knew how.

One of the keys is understanding that Google registers web pages and not just websites.  In other words it is possible to get more than your home pages on to the fist pages on Google.  It is possible to get many pages, blogs and videos on to the first page on Google and in doing so, you could remove your competition.

Getting Google Fit

Getting rated highly on Google is like getting fit.  You need to go to the gym on an on-going and consistent basis.

There are many different things that you need to do to get your website Google fit, but one of the easiest things that owners and managers of health/lifestyle stores can do is to ensure that their web-page titles and headlines are SEO compliant.

For example, one of the mistakes I see are websites that have a page called ‘about us’, or ‘our services’.  Google has no clue what these pages are about and so may not register them.  Instead of use the above headlines these pages could have been called ‘health store Basingstoke’, or lifestyle shops for pregnant woman’.  The key is to consider – if you were looking for a website that sells what you sell.  What would you type into Google?

So where is the leakage in your SEO?

Leak number one is – Not have clear SEO friendly page titles and headlines

Leak number two is – Not have sub-heads that are SEO compliant

Leak number three is – not have enough text on your pages and not using bold, or hyper-linked key words on the page

Leak number four is – not have video on your website.  google loves video, especially if it is YouTube video

Leak number five is – Not adding alt-tags to any pictures on the page.  goggle can’t read pictures and alt-tags tell Google what the page is about

Lead number six is – not having a blog.  Google loves content and more specifically it loves ‘new content’ and having a blog is one of the bast ways of adding new content to your website

In summary, be clear on the purpose of your website.  Put time and effort into marketing it and dominating Google.

Don’t consider Google as the only place to drive traffic to your website.

We can’t cover all the other leakage areas in one short article. However, we can help you to plug the leaks in your on-line, plug those leaks and build you a fully watertight marketing system.

Watch for leaks and profits will flow!

 

Social Media Management

Social Media ManagementDid you know that we offer an amazing, low cost service that allows you to get all the benefits of a professional social media marketing campaign, without the usual headache?

From just £200.00 per month (less than you might spend on a tiny display advert in a local paper) we can get our team of social media experts to profile your business, create a campaign, and start tweeting and posting engaging content on Twitter and Facebook that will boost your brand, increase your website conversion rate, expose your business to a huge new market and drive more visitors to your website.

Our team (all UK based and native English speakers) will write daily promotional and interesting content and schedule it a week in advance via our incredible social media control panel.

Our control panel makes it really easy for you to track your campaign’s success, review our content, edit and schedule your own items (when you have a free moment) and even tracks relevant news items that you can post out to your followers. We make it simple for your business to benefit from the huge popularity of Twitter and Facebook.

I am so sure you will like our social media management service that I’ve created you a personal demonstration of our scheduling control panel.

http://social.theprudentmarketer.com/demo/login

Username: (your own email address)

Password: demo1

We’ll schedule 4 or 5 bespoke tweets and/or 2 posts per day and even upload custom made images a couple of times per week (depending on which account you choose). We’ll still be posting while you are working on building your business. We’ll still be posting when you are on holiday or off sick. We’ll still be posting when you are called out to an urgent meeting that runs on all day. It’s hard work to post four or five times per day with well thought out content. We are experts at it.

The contract

There is no contract! We are so sure you will be delighted with what we write for you and the results you’ll get from the campaign that you are free to leave at any time. We are confident you won’t.

We supply you with:

  • A social media scheduling control panel.
  • 4 or 5 bespoke tweets and/or 2 posts per day – all by our native English speaking team.
  • You will be able to log in and monitor the content we have created for you, as well as view your traffic stats and schedule your own tweets, posts and images.
  • Access to a bespoke news searching system that allows you to post industry news to your followers.
  • Lots, lots more…

Have a look at http://theprudentmarketer.socialserver.net for more details and prices.

Please drop me a line back either way, I’m interested in your feedback.

I look forward to speaking to you.

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