Archives for April 2014

Internet Marketing Advice Dubai

Steve Mills - Marketing training in DubaiI arrive in Dubai on 24th May 2014 to undertake a two day Internet Marketing Masterclass Workshop

In Dubai on Tuesday 27th and Wednesday 28th May 2014

Having worked in Dubai on many occasions, I can tell you that most of the businesses there are confused and frustrated when it comes to Internet Marketing.  Most business owners tell me that they are:

1. Missing out on Internet Sales

2. Winning little, or no business from their website

3. Not aware of how to get results and think that it is complicated

4. Sceptical about SEO companies

I see too many businesses being left behind because they are not up to speed with Google, Facebook, LinkedIn, YouTube, blogging, email marketing, PPC, SEO, etc and it is costing them a small fortune!

One of the biggest problems faced by small business in today’s tough market, is a lack of on-line lead generation. Let’s face it – most websites don’t work!  So, if you want to do something about it, take a look at – The Internet Marketing Masterclass Dubai

Growing your business is just a matter of L.U.C.K

If being successful in business in just down to LUCK, the luck must stand for:

Location – Being in the write location, at the right time is essential for success

Understanding – It is essential to understand your customers, marketing, financial numbers and systems

Connections – You become who you associate with is so true.  so, the questions are – Who is within your network and who needs to be?

Knowledge – Your level of knowledge that got you were you are, will not get you where you want to go.  You must invest in yourself to become better!

Internet Marketing Training Dubai Masterclass

If you are in Dubai, I thought I would be the first to let you know that on 27th and 28th May 2014, I am in Dubai.  During this time I will be delivering a two day Workshop on Digital/Internet Marketing, with the aim of reviewing and improving the website and on-line lead generation of each and every delegate, who attends.

Prior to the event, I will produce a 30-45 page, in-depth Website Review Report, on each delegate’s website. In addition, we will have the opportunity to discuss these reports, during the Workshop.

If you decide to attend, I will also explain:

  1. How to ensure that your website gets a lot more traffic;
  2. How to enable your website to convert more current visitors into leads and sales;
  3. Why you are not getting found on Google.

The Workshop is for people who want to grow their business, using on-line marketing, and who are committed and prepared to ‘take action’!

For further details about the event, please go to – http://theprudentmarketer.com/internet-marketing-workshop-dubai/

Should you be blogging?

Steve Mills - Blogging adviceI keep being asked by clients ‘is really worth using a blog as part of my marketing?’

The answer is yes, yes and yes!

Blogging is essential to any business using modern forms of marketing and here is why.

1. Google loves blogs.  If you blog you will find your blog all over the first page on Google (like mine is)

2. One of your goals for your social media should be to drive traffic to your website, but if you keep sending them to your ‘sales pages’ people will quickly get fed up, so send them to your blog, where they can get great tips and advice whilst accessing your videos, testimonials and case studies.

3. If you use a website like www.blogger.com (owned by Google), you can create lots of traffic and you can also create high quality links back to your website (I have created 16,000+ views on my blogger.com, in the past six months)

4. An on-site blog helps you to grow your website.  Let me ask you a question?  Does Google like small websites, with little content, or larger websites, with lots of new content?  If you know the answer, then you know you should be blogging.

 

So why aren’t you blogging?

1. I don’t have the time
2. I am not sure what to say
3. I have no idea how to do it!
4. I am not sure, until now, if it is worth it.

I hope I have convinced you that blogging is not a ‘could do’ but a ‘should do’.  It is, in fact, a MUST do and should be done on a regular basis.

By the way – Do not set up a blog, then leave it.  There is nothing worse than going to a website and finding that the last blog post was on 15th July 2012!

Here at the Prudent Marketer, we can set up a blog on www.blogger.com and produce weekly blogs for you.  Our set up fees are £150.00 and blog posts cost £30 each (£120 per month).  That is for writing, uploading and Search Engine Optimising the blogs.  Call me, if we can help.

Here is one of our blogs on blogger.com.  Take a look:

http://marketing-consultant-blog.blogspot.co.uk

Here are the results we get from blogging.  Watch the 2nd video down:

http://theprudentmarketer.com/events/digital-internet-marketing-2/

The Steve Mills Foundation

Steve Mills - Marketing adviceWe’ve just given 100 days of education support to disadvantaged children on B1G1.

for details click here.

Marketing Advice for small businesses | Joint Venture Marketing

Steve Mills - Marketing adviceIt is hard out there, or is it?  Well it certainly looks tough. But I believe that perception is mainly due to many people’s lack of marketing and sales knowledge.

Well In my experience most business owners spend very little time educating themselves in marketing.  They know their operational side of their business, but the finance side they leave to their accountant and the marketing side is done when they get the time, or sometimes it is not done at all and very rarely is it done well and virtually never is it MAXimised!

One of the strategies for MAXimising your marketing is the formation of strategic partnerships.  What are strategic partnerships?  They are “The formation of relationships with companies, or other organisations who provide non competitive products or services into similar markets as you”.

Once relationships have been agreed and both companies are happy to work together for mutual benefit, it is then a matter of deciding what you can do together.  This is where it often goes wrong, or at least where it does not succeed as well as it could.

On many occasions two businesses decide that they are going to recommend each other to each other’s clients, prospects and suppliers.  So what they do is to exchange business cards and three months down the road little or nothing has happened and the relationship dies. Or at best is nowhere near MAXimised.

So the question is – what else can you do?

  • Strategic Partnerships
  • Joint marketing campaigns
  • Holding joint seminars/corporate events
  • Referral days (see below)
  • Joint mailings
  • Joint leaflets
  • Links to each other’s websites
  • Articles on each other’s blogs
  • Referral networking system (covered within this book)
  • Articles on each other’s websites
  • Recommendations on on-line networking sites like e-cademy
  • Offering financial incentives to each other for winning business
  • Joint advertising
  • Adding an article from each company on the to the other’s newsletter
  • Having a joint stand at an exhibition

Seventeen Tools to Grow Your Business with Referral

Steve Mills - The Prudent MarketerTool 1 Make sure you have a script

Tool 2 Test different scripts in order to find out which one works the best for you

Tool 3 Measure the success of your scripts in order to get peak performance from them

Tool 4 Practice, practice, practice your script.  An amateur practices until they have got it right.  A professional practices until they can’t get it wrong!

Tool 5 Make sure you are fully prepared before asking for a referral

Tool 6 Make sure you know what the buying signals are.  In other words, ask for a referral when the clients says how wonderful you are

Tool 7 Stimulate the above by asking clients if they are happy with the service you provide on an on going basis

Tool 8 Ensure you attend enough networking events and you build relationships at all these events

Tool 9 Build at least 25 business friends (people who are in business and who you consider to be good friends)

Tool 10 Ensure you are using the right body language as well as words when asking for a referral

Tool 11 Ask for more than one referral.  In other words rather than saying “I wonder if you know anyone…..”  Say “I hoped you could write the names of the best four people for me to contact so that we can help them in the same way as we have helped you.  Would that be possible?”

Tool 12 Ask more often!  In other words if you normally ask clients for referrals once per year by increasing this amount to two you should be able to double your business from referral

Tool 13 Have a specific target for the number of referrals you are going to get each month

Tool 14 Give lots of referrals.  As the old saying goes, ‘givers get’!

Tool 15 Measure the effectiveness of your referral scheme and work out how to make it better, through training and systematising the whole process

Tool 16 Ensure everyone in your team buys into the fact that they can win referrals and provide them with the training to ensure success

Tool 17 Incentivise your team to win you referrals by offering them some form of bonus.  This could be a financial bonus, or other form of incentive.

Marketing advice for small businesses

Steve Mills - Marketing advice‘Test Your Headlines’.

What do I mean?  I have helped businesses make hundreds of thousands of pounds of additional profit by testing and changing their headlines.

What is a headline?  In an advertising sense it is the ‘advert for the advert’.  In other words the first thing people read on your advert which makes them decide to either read your advert, or move on.

On the telephone when speaking to a potential new client it is the first thing you say to them.  In a retail shop it is the sign outside, or in your shop window, or on your cars.  On a leaflet, brochure, e-mail campaign, or website it is the first thing people read normally at the top of your page.  When you meet someone in a networking environment it is the first thing you say, the way you shake hands and the way you look, gesture and make eye contact.

By testing headlines you can increase response easily by 10% and in any cases by over 500%.

What’s it cost?  Normally, nothing other than a little time and effort.

The question to ask that will help you to grow your business is a very simple one.  How can we improve….?

Obviously if you need any help with this we would be more than happy to help.  Just give me a call on 0118 930 5700.

 

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