Steve Mills, the Prudent Marketer, and expert in all things business, is encouraging businesses large and small to take advantage of the local markets that they have access to online. It is said that local marketing is one of the biggest opportunities for leads that businesses currently have access to, and making the most of this type of marketing can help to create dedicated client bases across the country.
Location marketing, with examples including the daily deal sites such as Groupon, as well as the social network Foursquare, which is based around checking into certain locations to receive promotions and discounts, are both great examples of ways in which businesses are tapping into the local marketing phenomenon. Consumers love to find deals and discounts which are exclusive to their area, and that statistics speak for themselves. Localised marketing produces a 67% better customer response, consumer connectivity is improved by 39% and almost three in ten people become more loyal to a brand when it markets specifically in their area.
Steve Mills says, “In the past few years we have seen a huge rise in the number of businesses attempting to try out localised marketing and see how successful it could be for them. Local websites are linking everything from social media and mobile usage to local search content and review sites, all of which combine to create a complete package for consumers. This is something that all marketing departments should be looking into on some scale, as they attempt to generate more leads for a business.”
After determining the role of local marketing in a business’ strategy, businesses should start putting together websites which target local content. Automated content capability is a distinct advantage, as it means that web teams don’t need to constantly update each local page every day. Then, using local web media channels, businesses can reach customers locally and drive traffic to their website, boosting their brand and also their profits. Marketers can also use local marketing to learn about their marketing ROI, modifying their strategy and placing more investment in this channel if necessary.
It seems strange that, with globalisation and the digital world makes the whole planet smaller, consumers should be so preoccupied with the businesses in their local area, but the figures cannot be argued with; 73% of online search activity is related to local business, and 49% of marketers believe that local marketing will be essential to business growth and lead generation in the coming years.
For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit www.theprudentmarketer.com