Archives for July 2013

Marketing Coaching UK | Questions are the most powerful force in business

So what are the questions that you should be asking yourself?  Questions like:
  • What is holding my business back right now?
  • How can we be better at selling and marketing our products?
  • Why aren’t we more successful than we already are?
  • Why does our website create no, or very few leads?
  • How can we improve our conversion rates?
  • How come I can’t create enough leads?
  • Why is it that others are doing better than we are?

These are powerful questions and the answers to these and others will be uncovered during – The Prudent Marketing Academy.

The Academy is for businesses who are willing to do more than just say that they want to and are willing to take action to do so.

So If you are serious about growing your business, then click this link to find out more – Serious About Growing your Business

Marketing Advice UK | The massive change in Marketing

Gone are the days of hard selling and of product marketing.  You remember – In the past we used to market a product.  Come up with some plausible reason why people should buy it.  List those reasons in bulleted format and then add a call to action.

In 2013 and into the future we can no longer use these old fashioned marketing systems.  What do I mean?  I mean using your marketing to educate and help others.

For example – 

  1. I might send you a free report about winning business from your website
  2. I might invite you to a free seminar on converting leads into sales
  3. Or I might call you and ask you to meet up regarding some research I have done into your industry regarding the on-line mistakes that are costing businesses £100,000’s
  4. I might send you an e-mail containing questionnaire about marketing in the hope that you will identify some areas of weakness.

Each one of these ideas could create a ‘win win’ situation.  The business owner gains a valuable insight into their business and I get a potential lead.

So if you where a builder you could:

  1. Send out an e-mail with a ‘new government report’ which outlines the new regulations regarding loft insulation
  2. Offer to speak at a business event and outline the twelve questions you need to ask a builder before they complete some work for you
  3. Call people who have put a planning application forward to the council and tell them about a free building regulations report that you would like to hand deliver to them and at the same time you try to give them a quote

The basic idea is to do something for someone free of charge in order:

  1. For them to try your services, or advice free of charge and at no risk
  2. To induce the law of ‘reciprocation’.

The question to ask that will help you to grow your business is a very simple one.  How can we improve….?

Obviously if you need any advice with this, we would be more than happy to help.  Just give me a call on the number below.

0118 930 5700.

Business growth training UK | The seven steps to success

If you want to be successful you need to discipline yourself to do what you know you need to do to be the very best at what you do.  “Self discipline is the ability to make yourself do what you should do when you should do it, whether you feel like it or not.”   What decisions do you need to make in order to start moving toward being the best in your market?  This single act alone can change the whole direction of your life.

Seven Steps to Success

There is a powerful seven step system that you can use to set and achieve your goals.  Every single successful person uses this formula or some variation of it to achieve more than the average person.

The seven steps

No.1 – Decide What You Want

Decide exactly what it is you want in your life, business and health.

No.2 – Write it Down

Write it down, clearly and in detail. Always think on paper. A goal that is not in writing is not a goal at all.

No.3 – Set a Deadline

Set a deadline for your goal. A deadline acts as a “forcing system”.  It motivates you to do the things necessary to make your goal come true.

No.4 – Make a List

Make a list of everything that you can think of that you are going to have to do to achieve your goal.

No.5 – Organize Your List

Organize your list into a plan. Decide what you will have to do first and what you will have to do second.

No.6 – Take Action

You need to take action on your plan.

No.7 – Do Something Every Day

Do something every single day that moves you in the direction of your most important goal at the moment.


Raising money for eduction


We are pleased to announce that we had six people on our LinkedIn Workshop Yesterday and so in-line with our ‘Buy 1, Give 1’ commitments we have paid for the education of six children in Africa for a month.

Business Coaching UK | Do you need a coach?

We now have a great example of the difference having a coach can make in sport, life and business.

Andy Murray was tipped to be the ‘almost man’.  The man who would never quite win a grand slam and certainly not Wimbledon.

Many people thought that he would be yet another Brit who couldn’t win Wimbledon.

So what made the difference?





Eighteen months ago Ivan Lendl became his Coach!

When he won Wimbledon it was obvious by his actions and words how important he thinks Lendl was in bringing about this win.

Some people believe that there is a big difference between Sports Coaching and Business Coaching.   As a former International sportsman myself I can tell you that there is not.

We all need a coach!

Improving your lead conversion rate

10 ways to improve your sales conversion rates

So you convert five prospects out of ten. Does a 50% success rate mean you are wasting half of your marketing budget? Of course not. But maybe some sales training could boost your rate to 60% – and that would up your turnover by 20%!

Meantime here are a few ideas that may prove useful.

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly indentify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself ….
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

The 6 business growth strategies

business growth uk






There are many ways of growing a business, but below I have grouped them into six growth strategies:

1. Positioning – What are you famous for?

2. Distribution – What marketing streams are you going to use?

3. New products or markets – Can you launch new products into your market, or find new markets for your current products?

4. Pricing and packaging – Where does your pricing position you and does your packaging reflect this?

5. Leverage – Who is there out there that you could utilise to leverage your business?

6. Customer based management – How could you become more effective at getting more out of your current clients?

Great questions for small businesses with BIG IDEAS!

Marketing Advice for small businesses | Why Do Start-Ups Fail?

Build it and they will come’ theory doesn’t have much stock in today’s economy, which is saturated with start-ups all competing with one another to succeed. Estimated failure rates for start-ups vary depending on the research, but figures up to 90% have been quoted, with many of these failures down to poor marketing choices. Allocating a decent marketing budget and having the correct strategy is essential for SMEs which are in direct competition for clients and custom; they need to get their message heard and ensure that their brand is imprinted upon the minds of their target market.

Steve Mills, the Prudent Marketer, says, “Start-up marketing can be tough, and one of the most common issues I discuss with many of my clients is their online marketing strategies and budgets. They are unaware of how much to spend on their first marketing pushes, and they aren’t utilising the right channels for their business. Some want to market to the world without putting in the hours, and some think they can do it on a shoestring. The fact is, marketing for businesses takes time and money, and businesses should be prepared to invest both in their future.”

Overall marketing budgets should include print advertising, web development, trade shows and special events, public relations work and the design and implantation of all the aforementioned elements. One of the most popular ways to discover how much their marketing budget should be spending is to calculate is using a percentage of sales. 5% or 10% of sale profits should go directly towards marketing to create more sales of the same ilk.

Some companies decide to match their competitors when it comes to marketing. What works for one will work for another, right? This method isn’t always as successful, as it assumes that rivals are spending the right amount; they could be spending too much or too little, and matching their budget will only put the original organisation at risk of failure.

When it comes to improving marketing strategy, there are a multitude of approaches and methods. It is crucial for a business to list their options and choose the one that appears most appropriate for them. One business might not have the expertise or the budget to compete in the online arena, and may choose to promote through other channels. Some businesses may not have a great deal of money, and may choose to grow their business through LinkedIn in order to promote their company for less. Each choice is specific to every individual company; there are no hard and fast rules to company marketing in this regard.

Whatever the business chooses, they must ensure it is right for them. Conduct regular appraisals of how the marketing strategy is going and amend as necessary, making as many changes as is needed to ensure the marketing efforts are successful and the business thrives.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit

About Steve Mills

Steve Mills helps clients to create more leads. Over the past 17 years, Steve has built a reputation for helping businesses to market themselves using his ‘Marketing without Money Formula’. Never one to take unnecessary risks for himself or his client, Steve is now known as The Prudent Marketer.  Steve established his reputation by training thousands of business people in how to market themselves without a budget. He has spoken to audiences all over the world and authored three highly successful marketing books as well as writing articles for many leading business magazines. He is the founder of The LinkedIn Training Academy which provides training, coaching and mentoring, through video, audio, workshops and webinars.

On-line marketing training | What is CRO?

Steve Mills - Marketing Planning Advisor

Steve Mills – The Prudent Marketer








Conversion Rate Optimisation (CRO) is the practice of increasing sales leads on a website, without increasing traffic.

In other words, it is working out how to get more leads from your current traffic.  So much effort and often money in the forms of PPC Advertising, Banner Advertising and other forms of marketing are spent driving traffic to a website.

Often businesses forget to maximise the traffic they already have.  Lets say you get 1,000 people to your website per month.  This equates to 25 leads (2.5% conversion).

Online marketing training

Internet marketing training

Internet Marketing Training








If you are not yet winning business on-line, but you see this as an opportunity.  Then I want you to do something for me.

I want you to go on to Google and type in the words:

Internet Marketing Training Berkshire.

Take a look at the top six posts, then call me on 0118 930 5700, if you want me to help you to get the same results.

Funding for your business

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