Archives for June 2013

Internet Marketing Training

7 reasons why you should take on-line marketing more seriously

Internet Marketing training

 

 

 

 

 

 

Below are 7 reasons why you need to take internet marketing more seriously:

 

1. It is no longer acceptable to say ‘we have a brochure website’.  Winning business on-line is far more than that
2. Your competition are almost certainly not great at it.  So, if you learn what to do, you can ‘wipe the floor’ with them
3. By 2017, 70% of global sales will be online.  So you may only have access to 30% of your potential
4. It is no longer about – ‘just having a website’
5. You are losing money every day because you don’t understand internet marketing
6. The ‘old school’ ways of marketing are becoming less effective
7. It is not that complicated, but you do need to be trained.
If you want to win a significant income by creating leads on-line, then click here

On-line Marketing Advice | 70% of leads will be online by 2017

Internet marketing trainingI was watching Dan Kennedy (one of the world’s lead marketing experts) today and he said that by 2017, 70% of all sales will be on-line.

So if you are not marketing yourself on-line that will limit yourself to only 30% of your true potential.

Something to think about!

Fame at last…

Marketing ConsultantLook out for me in ‘The Mail on Sunday’.  My article on what SME’s are losing out on is going to get featured.

Marketing advice for small businesses

Business Advice Uk | Green shoots

 

 

 

 

 

 

UK Business Are Missing Out On £25,417 Each Because Of Amateur Marketing

A UK marketing expert has confirmed that the majority of Britain’s 4. 8 million business owners are confused and frustrated with marketing in general and internet marketing in particular.  This confusion comes at a huge cost, with two new surveys pegging the shortfall lat £25,417 per business or £122 billion per year, simply because managers make decisions based on gut feel rather than take professional marketing advice.

Research by global information services group Wolters Kluwer found that small business owners are prone to a “lone wolf” approach to decision-making. The vast majority are much more likely to trust their own instincts than seek qualified guidance from an expert in the field.

The second survey, carried out in association with the Centre for Economics and Business Research (CEBR), found UK businesses are losing out on £122 billion of sales because of poor marketing.

Steve Mills, a UK marketing expert says, “More money is wasted on marketing, than in any other part of most small businesses. You only need to have a look at a businesses’ website performance to see how unprofessional they are. A typical website for a small business might cost £1,000 to £4,000 and yet most produce little, or no new leads or sales”.

Known as The Prudent Marketer, Mills adds that “One of the myths about Internet Marketing is that having a better looking website will create more leads. It is simply not true.

In his internet marketing training and seminars, Mills teaches that there are two key factors to Internet marketing success; traffic and conversion. “The average conversion rate on the internet is 1% and that means that 99% of the people that come to small business websites leave without making a sale. This is costing SMEs a small fortune in lost sales and income”.

Steve encourages business to be prudent with their marketing.  He says, “It really comes down to three things:

  1. Reducing the money and time that is wasted on marketing
  2. Improving the performance of each and every element of your current marketing
  3. Building new marketing and income streams on to your business”.

Where do you start?

The first thing to understand is your marketing numbers. This includes numbers like the volume of people that visit your website, or the number of networking events you need to attend to get a lead.

Once you know where you are, step two is to start thinking about improving your numbers.  How can you win more business from referrals?  How can you create an on-going stream of leads from LinkedIn?  How can you improve your lead conversion rate?

Step three is to start to build new streams of income in a tested, measured and consistent manor.

What are my top tips for prudent marketing?

  1. Measure your sales and marketing
  2. Never be satisfied with the results you are getting
  3. Learn and embrace new technology
  4. Use marketing without money strategies before you start to spend
  5. Take marketing seriously.  Marketing is the key to your success.  Consider yourself a marketing company and as such, you need to be better at sales and marketing than your competitors.

If you want to know more about Prudent Marketing go to www.stevemillsmarketing.com and down load the free e-book called ‘The 10 Biggest Lead Generation Mistakes Most Small Businesses Make’.

Or sign up to the Internet Marketing Workshop at – http://theprudentmarketer.com/making-money-on-the-internet-workshop/?inf_contact_key=1d00ee4247e950103400e29159c422a1

Marketing Training for small businesses

Maximising your client database…

I have had so much great feedback from the e-maiI that I sent to my contacts this morning ( the maill about making your clients fully aware of all your products ad services). So, I have written this blog post
People often ask me – Where can I get the best mailing lists from?  My answer is, always the same.  You already have it.  It is the list of your current clients.
When I work with company’s on my £3,000 per month programme , for whom I provide a complete Marketing service, I always start by Marketing to their current clients and normally manage to enable them to achieve a 30% to 40 % uplift in business, by doing this.
I also wanted to make you a very special offer – I would like to give you a free copy of my ‘Raise your Game’ CD Programme.  This is a 40 minute per month audio programme, recorded by myself.
In addition, I would like to give you a copy of a CD Programme I recorded called ‘Raving Fans’.  This is all about turning your custmers into ‘Raving Fans’ and not just satisfied customers.
As an added bonus, I will send you a copy of a special report called ‘A Sales Force of Thousands’.
For all of these benefits, all that I ask from you is to sign up and pay the postage fees of £2.60.
If you want to get hold of this special offer, it is only available until 1st July 2013.  So, click here.
Why am I doing all this?  I want to get you to try my service without risk. I believe that by offering you the opportunity to sample my expertise risk free, some people will hire my paid for marketing services, continue on the monthly ‘Raise your Game’ Programme, or book on to a workshop.

Increase Your Referrals With This EBook – Webinar to Follow

Increase Your Referrals With This EBook – Webinar to Follow 
Survey

This EBook covers how to raise your sales and increase knowledge about your customer base using surveys.

 

https://crm.infusionsoft.com/go/20130613csrp/a46054?utm_content=a46054

Business growth UK

Being good at what you do is simply not good enough in 2013

Small business owners, consultants and self employed people often spend their lives being under paid, under valued and under achieving.

The reason is that in 2013 being good is a given!  We expect good and often get it.  You have to be good at what you do, or no one will buy from you.

But in 2013 the key to success is being OUTSTANDING.  You have to stand out!  Just look at:

  • Apple
  • iTunes
  • Amazon
  • Google

One has turned the computing and telecoms world on its head.  The other has changed the music industry for ever.  The third has 50.5% of global internet sales and the fourth has changed the world for ever!

OK these are not small businesses, but they all used to be.  They are small businesses that did it right!

 

So how can we in the SME world learn from Apple, iTunes, Amazon and Google?

We can do, what they do?

We can:

  1. Innovate
  2. Quantify
  3. Delegate

Step 1 – Innovation

Innovation is the key to success.  By innovation I mean  – changing things in order to:

  • Improve their performance
  • Reduce costs
  • Increase sales
  • Increase enquiries
  • Introduce new products

So what do we need to innovate?  The answer is everything.  From the key words you use on your website, to the titles in the copy in your advertising.  From your positioning in your market, to your logo and from the way you answer the phone, to the way you ask for referrals.

By innovating you can improve the return on investment from every one of your marketing streams and become more proficient at marketing your business.

Question – Did Apple take a look at everything they did and work out how to do it better?  They even have better boxes for their products than their competitors!

Step 2 – Quantify

A lack of quantification is one of the biggest reasons for business failure.  Not quantifying your marketing is costing you and millions of other small businesses like yours a fortune right now!

So what do I mean by quantifying?  Most businesses keep financial records, but most have no clue about the marketing side of their business. Most waste a fortune on marketing that does not work because they do not measure.  What should you measure?

  • Website visits
  • Repeat business
  • Referrals
  • Email open rates
  • Lead conversion rates
  • PR articles published
  • Position on Google
  • Number of LinkedIn contacts
  • The list goes on

The key is to make a start measuring something and then when you know your numbers you ask the most powerful question in business – How can we do this better?

Step 3 – Delegate

One of this biggest problems faced by most small businesses and the thing that is holding them back the most is that they do not have the time to devote to growing their business, because they are too business working in it as an employee.

So you have to delegate!  These days that does not mean ’employ people’.  Out sourcing is becoming not only the strategy of big businesses, but also small ones.  With websites like www.elance.com, www.fiverr.com, www.peopleerhour.com we in small businesses can access the world and have a truly global small business.

I could get my website optimised in India.  My design done in Malasia and my sales in Canada.

My point is – The world is changing and you and I, need to change with it.  In 2013 it is no longer acceptable to say ‘I don’t know how’.  If you don’t change, your business may die.  You only need to take a look at Blockbuster, Woolworth’s and Jessops.  All businesses who did not embrace our changing world and are no longer with us.

A starting point to embracing the change in business and marketing is to improve your knowledge of internet marketing.  In order to help the owners and managers of small businesses to do so I am holding a one day Internet Marketing workshop on Wednesday 3rd July, in Bracknell.

The workshop is called ‘Internet Marketing made Simple’ and is a no-non sense, Prudent Marketing approach to Internet Marketing.

Details can be found at Prudent Internet Marketing.

Internet Marketing Advice | Are you missing out?

Steve Mills - Marketing Planning Advisor

Steve Mills – The Prudent Marketer

Are you missing out on £25,417 because of amateur marketing

Two surveys reveal that the UK’s small businesses are losing out on £122 billion because they make decisions based on gut feel, rather than take professional marketing advice.

Research by global information services group Wolters Kluwer found that small business owners are prone to a “lone wolf” approach in decision-making. They vast majority are much more likely to trust their own instincts over advice.

The other survey, carried out in association with the Centre for Economics and Business Research (CEBR), found UK businesses are losing out on £122 billion of sales because of a poor marketing.

There are currently 4.8 million business owners in the UK and most of them are confused and frustrated with Marketing in general and Internet Marketing in particular.  

Steve Mills – The Prudent Marketer says “more money is wasted on marketing, than in any other part of most small businesses. You only need to have a look at most businesses’ websites performance to see how unprofessional they are. A typical website for a small business might cost from £1,000 to £4,000 and if yet most have very little traffic, produce little, or no new leads, or sales.  In my opinion, a website is not there to be a brochure, it is there to make you money.  If not, then what is the point of the investment?  One of the myths I hear about Internet Marketing is that having a better looking website, will create more leads and it simply is not true.  

 

There are two key factors to Internet Marketing success and they are:

  1. Traffic
  2. Conversion

The average conversion rate on the internet is 1% and that means that 99% of the people that come to the websites of small business owners, leave without making a sale and this is costing business a small fortune in lost sales and income”.

Steve encourages business to be prudent with their marketing.  He says “it really comes down to three things:

  1. Reducing the money and time that is wasted on marketing
  2. Improving the performance of each and every element of your current marketing
  3. Building new marketing and income streams on to your business”.

Where do you start?

The first things to understand are your marketing numbers.  These include numbers like the number of people that visit your website, or the number of networking events you need to attend to get a lead.

Once you know where you are, step two is to start thinking about improving your numbers.  How can you win more business from referral?  How can you create an on-going stream of leads from LinkedIn?  How can you improve your lead conversion rate?

Step three is to start to build new streams of income in a tested, measured and consistent manor.

What are my top tips for Prudent Marketing?

  1. Measure your sales and marketing
  2. Never be satisfied with the results you are getting
  3. Learn and embrace the new technology
  4. Use marketing without money strategies before you throw a load of money at marketing
  5. Take marketing seriously.  Marketing is the key to your success.  Consider yourself as a marketing company and as such, you need to be better at sales and marketing than your competitors.

If you want to know more about Prudent Marketing go to www.stevemillsmarketing.com and down load my free e-book called ‘The 10 Biggest Lead Generation Mistakes Most Small Businesses Make’.

Or sign up to my Internet Marketing Workshop at – Internet marketing Advice

 

Business Growth Advice UK

marketing training

 

 

 

 

 

 

 

I want to ask you a very powerful question

What are the top 3 actions that you need to take in order to double the size of your small business in the next twelve months?

I don’t know what business you are in, or what you are good at, but I do know that you have strengths and weaknesses and so does your business.

I also know that your current level of knowledge and skills may not get you to where you want to go.

Specifically, I am talking about your skills in:

  • On-line marketing
  • Lead conversion
  • Using LinkedIn
  • Understanding and tracking your financial numbers
  • Managing PPC advertising
  • Writing copy
  • Networking
  • Sales
  • Recruiting the best people

All these are essential business skills and all skills that your business needs to be good at.

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