Archives for April 2013

Marketing Advice for small businesses

Marketing Consultant

The Prudent Marketer

Marketing with the Blindfold off

Marketing and Innovation is the ‘lifeblood’ of all successful businesses and ineffective marketing costs British Businesses millions of pounds every year.

Below are 39 questions to help you to become more effective in your marketing.

  1. Do you have a specific marketing budget, with specific targets?
  2. Do you know how many enquiries come into your business each month?
  3. Do you know specifically where these leads are coming from?
  4. Do you know what percentage of these leads you manage to convert?
  5. Do you know how much it costs you to win a new customer?
  6. Do you know how much on average a customer is worth to you once you get them on board?
  7. Do you employ strategies to get your current customers to buy from you more often?
  8. Do you employ strategies to get your current customers to buy more from you each and every time they purchase from you?
  9. Do you test the different aspects of your advertising in order to increase your response rates?
  10. Have you tried pay per click advertising as part of your on-line marketing?
  11. Have you tested the different elements of your email mail campaigns in order to increase the number of enquiries you receive?
  12. Do you win editorial in the press on a regular basis?
  13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?
  14. Is your pricing strategy correct, or could altering your price increase your income generation
  15. Do you ever mystery shop your competitors?
  16. When was the last time you looked at your corporate brand?
  17. Have you used ‘blogging’ to increase hits on your website?
  18. Do you use e-mail marketing on a regular basis?
  19. Do you have at least six systems for winning business from referral?
  20. Do you have a written sales & marketing strategy?
  21. Have you tested using a telesales company and if so how well did it go?
  22. Do you consistently will business from your website, or it is just another cost?
  23. Do you have at least ten online systems for marketing your website and winning sales?
  24. Do you have a newsletter?
  25. Do your business cards clearly explain what you do?
  26. Do you attend networking events on a regular basis?
  27. Do you win business by attending these events?
  28. Do you contact your customers to ask them for letters of testimonial?
  29. Do you use your letters of testimonial in the marketing?
  30. Do you have any strategic partnerships with other businesses who serve a similar market to yourself?
  31. Do you go back to your past customers, and people who enquire about your services on a regular basis?
  32. When someone enquires about what you do, do you have a system to get their details, contact them to follow up?
  33. Have you tested the use of pictures within your marketing?
  34. On a scale of 1 to 10 how good would you rate your current marketing to be?
  35. Does your website gather the names of the people who visit in order to build your database of contacts?
  36. How effective are you at cross selling your product or services to your current customers?
  37. When was the last time you benchmarked your business against your competition?
  38. Have you ever considered externalising your marketing to a company who have years of experience in making significant income for our clients?
  39. Have you trained yourself in marketing?

Are you going you do anything as a result of reading this list and realising that you are no even starting to optimise your true marketing potential?  If so contact Steve Mills on 0118 930 5700.

Marketing Advice Berkshire

The feedback from the Marketing without Money workshop is as follows:

“Steve made it really interesting and and kept my attention throughout”.

The Arty Party Studio

“Very informative and a great taster.  I need to know more!”

Deuce Creative

“Easy to understand, relevant and enjoyable”

Prefer Ltd

“A very good half day taster.  I probably need a full day”

Content Keeper Technologies

Good coverage and great tips, all set at a good pace”

VuePoint Solutions

Really Interesting and great content

The EB Partnership

“Learnt a lot, very practical and easy to understand with good examples.  Steve left me wanting more”

Multitone Electronics

“Great course.  Learnt a lot”

Somers Theatre Arts School Ltd

“Very informative and learnt a lot of new marketing techniques – especially web based”

Oxford Innovation

“Very informative.  Would have liked more time on LinkedIn.  I will have to book the day on LinkedIn”

“It was excellent value and great use of my time”

Thames Valley Business Advisors

“Learnt a lot of new things.  Social Media especially”

Deadline Despatch Ltd

“There were many aspects of the course that I will be able to implement on a daily basis”

Transcrip Partners LLP

“Great content and excellent value for small to medium businesses”

Medical Ltd

 

Business Advice Berkshire

Marketing Consultant

The Prudent Marketer

UK business are missing out on £25,417 each because of poor quality marketing

Two surveys reveal that the UK’s small and medium sized businesses are losing out on £122 billion because they make decisions based on gut feel, rather than take professional advice.

Research by global information services group Wolters Kluwer found that small business owners are prone to a “lone wolf” approach in decision-making. The vast majority are much more likely to trust their own instincts over advice.

The other survey, carried out in association with the Centre for Economics and Business Research (CEBR), found UK businesses are losing out on £122 billion of sales because of poor marketing.

There are currently 4.8 million business owners in the UK and most of them are confused and frustrated with Marketing in general and Internet Marketing in particular.

UK marketing expert Steve Mills says “more money is wasted on marketing, than in any other part of most small businesses. You only need to have a look at a businesses’ performance of their website to see how unprofessional they are. A typical website for a small business might cost £1,000 to £4,000 and yet most it produces little, or no new leads, or sales”.

Steve Mills – The Prudent Marketer says that “one of the myths about Internet Marketing is that having a better looking website, will create more leads and this is simply not true.  There are two key factors to Internet Marketing success and they are:

  1. Traffic
  2. Conversion

The average conversion rate on the internet is 1% and that means that 99% of the people that come to the websites of small business owners, leave without making a sale and this is costing business a small fortune in lost sales and income”.

Steve encourages business to be prudent with their marketing.  He says “it really comes down to three things:

  1. Reducing the money and time that is wasted on marketing
  2. Improving the performance of each and every element of your current marketing
  3. Building new marketing and income streams onto your business”.

 Where do you start?

The first things to understand are your marketing numbers.  These include numbers like the number of people that visit your website, or the number of networking events you need to attend to get a lead.

Once you know where you are, step two is to start thinking about improving your numbers.  How can you win more business from referral?  How can you create an on-going stream of leads from LinkedIn?  How can you improve your lead conversion rate?

Step three is to start to build new streams of income in a tested, measured and consistent manor.

What are my top tips for Prudent Marketing?

  1. Measure your sales and marketing
  2. Never be satisfied with the results you are getting
  3. Learn and embrace the new technology
  4. Use marketing without money strategies before you throw a load of money at marketing
  5. Take marketing seriously.  Marketing is the key to your success.  Consider yourself as a marketing company and as such, you need to be better at sales and marketing than your competitors.

If you want to know more about Prudent Marketing go to www.stevemillsmarketing.com and down load my free e-book called ‘The 10 Biggest Lead Generation Mistakes Most Small Businesses Make’.

Business Development Support | What you can learn from Apple

Steve Mills - Marketing Planning Advisor

Steve Mills – The Prudent Marketer

Six things small businesses can learn from Apple

If you consider what Apple did to the computer market you must admit it was quite incredible.  Last week I was in London and I went in to Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight.

So what he this got to do with small businesses?  If you think about what Steve Jobbs and the team at Apple did.

  • They took a well known product and made it different
  • They improve it and made it more reliable (no more crashing)
  • They developed a great brand and logo
  • They developed new complimentary products that were in an associated industry
  • They got people talking about their products
  • They charged twice as much as anyone else in the market

In truth they did nothing that any small business could not do.  So why is this?  The truth is the problem often lies with the owner of the business.  Most business owners don’t even think like Steve Jobbs, or Walt Disney, or Richard Branson, let alone about take action.  They are too busy working, to build a business that works and this is one of the biggest problems with most small businesses.

So what do you do if you own a business?  The first thing to do is to change the way you think.  You need to think about your business as though you were an external person and you would need to ask yourself a very powerful question.  How can we do this better than our competitors?  Do what better?  Everything!

For further information contact

Steve Mills – The Prudent Marketer

0118 930 5700

Marketing Training Berkshire | Marketing without Money workshop feedback

I just wanted to say a big thank you for your time this morning and an even bigger thank you for your very kind feedback. 

Several of you asked me to follow up with you and I will do that over the next few days. 

However, lots of you asked me for further information on:

1. My LinkedIn training 

2. My Steve Mills Academy (everyone should take a look at this) 

3. My other workshops 

4. The Growth Accelerator funding 

Again thanks for attending and as ever – Take Action!

Marketing Training Berkshire

Growth Accelerator Programme

 

 

 

 

 

 

 

Our workshop being held on 23rd April has been very popular.

We now have over 25 people booked in to my Marketing without Money workshop tomorrow in Bracknell – http://theprudentmarketer.com/marketing-without-money-workshop/

Marketing Advice | The difference between Gold and Silver

The difference between success and failure in sport is incredibly small and so is the difference between success and failure in business.

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Marketing Advice UK | Prudent Marketing

Steve Mills - Marketing Planning Advisor

Steve Mills – The Prudent Marketer

Why do you need Prudent Marketing?

Let’s face it – some marketing is a waste of money!  In fact, I would go so as far as to say that more money is wasted on marketing, than in any other part of your business.  You only need to have a look at your website.  You probably paid £1,000 to £4,000 for it and if you are like 98% of all businesses, it rarely wins you any new business.

So, why do you need to be more prudent with your marketing?  Whilst the answer may be obvious, it really comes down to three things:

  • Reducing the money and time that you waste on marketing
  • Improving the performance of your current marketing
  • Building new marketing and income streams on to your business

 Where do I start?

The first things to understand is your marketing numbers.  These include numbers like the number of people that visit your website, or the number of networking events you need to attend to get a lead.

Once you know where you are, step two is to start thinking about improving your numbers.  How can you win more business from referral?  How can you create an on-going stream of leads from LinkedIn?  How can you improve your lead conversion rate?

Step three is to start to build new streams of income in a tested, measured and consistent manor.

What are my top tips for Prudent Marketing?

  1. Measure your sales and marketing
  2. Never be satisfied with the results you are getting
  3. Learn and embrace the new technology
  4. Use marketing without money strategies before you throw a load of money at marketing
  5. Take marketing seriously.  Marketing is the key to your success.  Consider yourself as a marketing company and as such, you need to be better at sales and marketing than your competitors.

Marketing Advice | Why small businesses fail…

Most British SME’s (87%) believe that marketing is essential to their success.  But the sector is losing £122 billion in sales.  So says a recent survey by Pitney Bowes.

Research suggests that only 43% of planned marketing is ever completed by SME’s and improved marketing could create an additional £43 billion for the sector.

When asked why they did not take action 21% said it was the lack of time and 36% said that it was a lack of money.

The average SME spends £28,810 on marketing.  77% of SME’s believe that effective marketing is essential to their success.

However, a third rate their marketing as below 5 out of ten.  Even worse 11% said that they did non of the marketing that they planned.

Will Smith on Business and being successful

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