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On 16th April I am holding a email marketing training workshop. Details of the workshop can be found by going to email marketing training.
Ten top tips for making your campaign effective
Want to do some email marketing but not sure where to start? Follow the tips below to help make sure your email campaigns get through the spam filters and generate positive results.
For further information on email marketing go to Email Marketing Training.
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Steve has been working with us for a few years, his expert knowledge in this area has helped us out immensely. Our turnover has increased and advertising cost have reduced. I would recommend Steve to everybody. Please feel free to contact me if you want to know anymore about this marvelous chap…..
March 21, 2013, Mark was Steve’s client
I have only known Steve a matter of weeks but have already established a successful rapport with him through membership of his Linkedin Academy, which I would urge anyone who uses Linkedin and other social media, to join. His knowledge of the workings and business generation potential of this medium is boundless and he has opened my eyes really wide to the possibilities. I…more
October 2, 2012, Alan was Steve’s client
CAN YOU RIDE A BIKE?
Of course you can, who above 5 years of age cannot!!
So how did you learn? Even Bradley Wiggins and Sir Chris Hoy had to learn at one time. Most likely you started off with stabilisers and progressed to Mum or Dad holding your saddle so that you did not wobble too much. ?
Well that is what Steve Mills of Steve Mills Marketing can do for you…more
August 7, 2012, John was Steve’s client
Steve is fantastic and has been able to unravel for me many of the mysteries of social media and search engine optimisation. I highly recommend not only the LinkedIn Academy but any of his courses for any one wishing to better understand projecting yourself or your idea or product out into today’s market. Janine
June 2, 2012, Janine was Steve’s client
Steve came to Fox IT to discuss LinkedIn and online marketing in general. The areas we discussed will be of great use to us in the future as we build our online marketing presence. Steve was personable, easy to work with and understood our core goals. I would work with Steve again.
May 23, 2012, Thomas was Steve’s client
Steve is an inspiration teacher transforming social media from a vague understanding to an exciting revolution.
May 11, 2012, Langar was Steve’s client
Steve I just want to say thank you I cannot believe the results that going on your course has done to our ratings on Google I would and am actively recommending you course to everyone i meet
May 10, 2012, Ian was Steve’s client
We hired Steve for a day to help us discover the full potential from LinkedIn and social media. Its amazing how much we managed to cover in just the one day and the ideas covered are going to be valuable for our business going forward. Thanks Steve for a great day!
May 9, 2012, Chris was Steve’s client
I recently attended a LinkedIn workshop with Steve Mills. I found Steve to be very knowledgeable on this subject and he has helped enormously with Fox IT and myself.
May 8, 2012, Christina was Steve’s client
Steve provides a good introduction to the wide capabilities of LinkedIn’s very developed business network. I suspect most people are only aware of a very small percentage of LinkedIn’s capabilities and Steve’s 8 webinars were a simple and effective way of learning about them.
March 8, 2012, Mike was Steve’s client
When it comes to social media, Steve knows a thing or two! If you have not yet attended any of his seminars (online or otherwise) and want to get the best out of your social media efforts – in particular Linked in, then I would recommend that you get in touch with him in the first instance. Social Media is a minefield, but Steve’s expertise will show you quickly and easily…more
March 8, 2012, Hellen was with another company when working with Steve at Steve Mills Marketing
I have seen speak on LinkedIn several time recently, it is apparent that he has an in depth knowledge of the website and his simple (when you know them) tips save hours of frustration.
February 27, 2012, Robert was Steve’s client
Steve is able to explain how to use LinkedIn easily and profitably- in lay mans terms. A delight to listen to, I learned more about linked in in half and hour last night than I had in years beforehand – highly recommended
January 26, 2012, Robert was Steve’s client
Steve presented an excellent session on “How to grow your business using LinkedIn” at an evening event for the Theale Business Network. He is a very informative and entertaining speaker and delivered some expert advice on how you can maximise the use of social networks. I was an early adopter of LinkedIn and have been using it for years, but Steve highlighted many areas…more
January 26, 2012, Steve was Steve’s client
Sometimes you have a perception that you know more than you do about a subject. Steve, without rancour, was able to demonstrate how little I knew; but more importantly, he showed how much benefit could come by engaging in his understanding of what could be achieved.
He demonstrated and proved, enlightened and motivated, in a way which made this subject exciting and…more
December 22, 2011, Colin was Steve’s client
Steve opened our eyes to a world of marketing possibilities which will completely transform our business. He creatively cuts to the chase.
November 24, 2011, Paul was Steve’s client
I attended a workshop yesterday, led by Steve Mills and Frank Furness, on Social Media Marketing. Steve led the Linked In and Facebook elements of the workshop and provided some great insights. His approach was very inclusive and managed to make LinkedIn accessible to those who hadn’t used it before, but also to give new ideas to those who had. A great day, thank you:)
October 7, 2011, Frederika was Steve’s client
I attended one of Steve’s LinkedIn familiarisation courses in a mixed ability group of about 20, all of us from the same industry.
It was the best personal training investment I have made in myself for several years.
The session was very relaxed but we covered a huge amount of ground in about 4 hours hands on work.
The proof of the instructions for me personally was…more
October 3, 2011, Steve was Steve’s client
Steve is an inspirational speaker, with a detailed knowledge of course subject matter and able to translate this into a number of practical applications that could benefit our business in a wider sense.
We will be introducing his principle suggestions to other team members and would recommend him to others who are looking for those productivity improvements businesses…more
September 30, 2011, Mark was Steve’s client
One cannot help but be thoroughly motivated and energised after attending any Steve Mills event. There is some ineffable quality that he is able to transmit over and above the content, to make one get up and take action. Oh, and the content is great too… expert, engaging and eminently usable, immediately.
September 7, 2011, Dr Robert was Steve’s client
I have now been on three of Steve’s training courses, over the past year-.
Marketing without money, Linked in training and Social Media Mastery.
On each of the courses Steve has been extremely knowledgeable in the areas and has given me some brilliant advice that has been invaluable to the company, and has increased our sales and traffic to our website using social…more
June 23, 2011, Emma was Steve’s client
In Jan 2011 I attended Steve’s LinkedIn course and it became apparent that he could help Solways Printers grow in a ever increasingly smaller and competitive market place. We have now a marketing strategy in place to grow our business substantially over the next 12 months. He has in-depth knowledge of his chosen field and I recommend his marketing services. In a short…more
March 10, 2011, Tim was Steve’s client
Steve has worked with the staff team at the Berkshire Physiotherapy Centre, helping us understand marketing is a team responsiblity – these sessions invigorated individual thinking and encouraged imaginative, simple ideas and solutions.
February 24, 2011, Carol was Steve’s client
If you like me thought media social networking marketing is not for you as you don’t understand it – well do what I did and go on one of Steve’s work shop’s, refreshing that the he tells it in plain language – good investment. Karen Macphee KMC coaching.
February 22, 2011, Karen was Steve’s client
Steve is good at recognising the use of testimonials and referrals to increase sales. He encourages you to make the most of existing customers.
February 2, 2011, Penny was Steve’s client
The “7P Formula” for developing a marketing plan is nothing new. In fact it has been around for years. Therefore can it help businesses to grow in 2013? Yes is the answer, if it is implemented effectively. It works and you should use to continually evaluate and re-evaluate your business.
The 7P’s are:
Take a look at your Products from a marketing perspective. Decide whether or not your products are right for your target market. Ask yourself:
The second P is Price. Develop the habit of continually reviewing the price of your products and services to make sure they’re still appropriate to your target market.
So many businesses under value themselves. Many have found that the profit of certain products or services don’t justify the amount of effort that goes into producing, or delivering them.
By raising you price, you may lose a small percentage of your customers, but the remaining customers generate a better profit.
You can combine products and services together with special offers and special promotions. Sometimes you can include free products that cost you very little, but make your prices appear far more attractive to your customers.
Another thing to consider is – does your pricing match your positioning (see P No.6)?
The third P in marketing is Promotion. This includes all the Prudent Marketing methods you use to communicate with your customers regarding your products and services.
Testing small changes in the way you promote and sell your products can lead to dramatic changes in your results. Hiring a highly experience marketing person, or advisor can often be cost effective and can increase the response rates from your marketing by anything from 20% to 600%. (I normally get about a 180% increase).
The strange thing about marketing and sales is that what you’re using today will, sooner or later, stop working. Therefore you must be at the cutting edge of marketing and be aware of the changes in technology. For example, you might be on the first page on Google right now, but next week Google might change the way it evaluates websites and unless to are aware of these changes and can adapt your marketing to meet with those changes you disappear off Google and lose 35% of your business over night!
The fourth P of marketing is the Place. Where your product or service is sold. You need to develop the habit of reviewing and reflecting upon the exact location where you meet your customers. You need to develop an multiple stream policy and you need to do this in a prudent marketing manner.
You could sell your products and services in many different places?
Many companies use a combination of many of these methods.
The fifth of the 7P’s is the Packaging. Standing back and review the visual element of your packaging of your product or service through the eyes of a prospect.
You never get a second chance to form a great first impression and people form their first impression about you within the first 30 seconds of seeing you.
Small improvements in the packaging or external appearance of your products or service can often lead to completely different reactions from your customers.
Packaging refers to the way your product or service appears. It also refers to:
In fact every single visual element about your company. Everything counts. Everything helps or hurts. Everything affects your customer’s confidence about dealing with you.
The next P is Positioning. Nothing is more important than your positioning within your market. Are you:
You should develop the habit of working continually about how you are positioned in the hearts and minds of your customers. Are you a KPI business (key person/business of influence) in your market?
How do people think and talk about your company? What positioning do you have in your market, in terms of the specific words people use when they describe you and your offerings to others?
Develop the habit of working to improve your positioning on an on-going basis. Begin by determining your current positioning. If you could create the ideal impression in the minds of your customers, what would it be?
What would you have to do in every customer interaction to get your customers to think and talk about in that specific way?
The final P is People. Think about the people inside and outside of your business who are responsible for your sales and marketing strategy and activities.
Your ability to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need, is more important than everything else put together.
“Get the right people in the right seats on the bus.”
It is often not possible to grow your business until you can put the right person into the right position.
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