Let’s face it, times are tough. As far as small businesses are concerned this is obviously not good news and many are already starting to suffer. Businesses within the housing market, auto industry, retail and training along with many others are reporting a downturn in the market.
This essentially means that ‘the pie’ is getting smaller. So the question is how can small businesses hold on to their market share and even improve in order to maintain their current turnover and profitability?
Often the ‘knee jerk’ answer for many business owners is to ‘cut back’ and so they cut back and cut back until there is nothing left. Cutting back for many spells disaster! Don’t get me wrong, I am not suggesting that a business should continue to waste money, far from it. Conducting a cost analysis exercise on a monthly basis is a very useful exercise.
We have a different approach and we are helping our clients do the same! We call it becoming ‘Outstanding’. We don’t mean that we have the best, most expensive brochure, advertising or offices.
We turn the word ‘outstanding’ round and work out how we can ‘stand out’. We have been asking ourselves a very simple question.
What can we do in ________________ that no one else does? In other words, what can we do in – our customer service, the way we recruit people, the way we train our team, the way we market our business, the sales training we provide, the way our offices look, the way we network, the financial information we have available, the way we plan our business and the service we provide to our client.
Steve Mills believes that businesses should take a look at themselves and work out what they can do to become different, better, faster, more caring, better at selling and marketing and more than anything else ‘better at keeping and looking after their own customer base.
For further information and advice go to www.stevemillsmarketing.com, or telephone 0118 930 5700.