Archives for February 2013

Online Marketing Training | PPC Advertising Webinar

Google AdWords







Bookings are going really well for my webinar on how to use Google AdWords.  We currently have 57 bookings and places are going fast.

During the webinar I will be covering:

  • Traffic generation
  • Traffic conversion
  • Why use AdWords
  • Geographic location
  • Scheduling your advertising
  • Creating an effective advert
  • Using text based adverts
  • Mobile adverts
  • Long tail key words
  • Broad match advertising
  • Exact match advertising
  • How to use negative words
  • Keyword macros
  • Common mistakes

So many people try using AdWords and give up because it is not working. If you want to know how to use AdWords properly then book a seat by clicking the link below.  There are only 100 seats, so be quick!

Space is limited.
Reserve your Webinar seat now at:




Webinar – How to get results on Google PPC Advertising

How to drive traffic to your website using PPC Advertising


  Join us for a Webinar on February 26
This is a free introductory webinar.  During the webinar Steve Mills (The Prudent Marketer) will discuss how to drive more traffic to your website using PPC Advertising and how to make more money online.
Title: How to drive traffic to your website using PPC Advertising
Date: Wednesday, February 27, 2013
Time: 7:00 PM – 8:00 PM GMT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Mac®-based attendees
Required: Mac OS® X 10.6 or newer
Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet
Space is limited.
Reserve your Webinar seat now at:

Marketing Advice Bracknell

The Enterprise & Innovation Hub Bracknell Presents – The Marketing without Money Workshop

Steve Mills -

We all know times are tough at the moment, but here is a secret?  Some businesses are doing really well? Why because they are doing the opposite of what all their competitors are doing.

They are continuing to market their business, but because there is less competition, they are doing even better.  There are of course other things that they are doing.  They are stopping wasting money on marketing.  They are marketing themselves more prudently and they are using Marketing without Money strategies.

How can you learn prudent marketing?

Oxford Innovation together with Steve Mills are hosting a Marketing without Money seminar.  Steve is the founder of ‘The Marketing without Money System’, ‘The LinkedIn Academy’ and the author of four marketing books.

The seminar is being held at the Enterprise & Innovation Hub Bracknell, Ocean House, The Ring, Bracknell, Berkshire, RG12 1AX.  On Tuesday 23rd April 2013, from 9am to 12.30pm.  Details – click here

What the seminar will cover

During the seminar Steve will be covering:

  • A strategy for creating multiple streams of income
  • How to grow your business for free, using a Sales Map
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your websites traffic without a budget
  • How to convert 20% more leads into sales and what this could mean for your business
  • Are you really getting the most out of your current clients
  • How to double the size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest lead generation mistakes most small businesses make

Training venue


How to book

The seminar numbers are limited due to the size of the room and so bookings are taken on a first come, first served basis.

The cost of attending this workshop is only £27 + VAT.  Your return on investment from this could easily be over 1,200%.

To book go to Marketing Training Berkshire.

Internet Marketing Training Berkshire

I did a seminar a little while ago on internet marketing and one of the delegates told me that he had spent £10,000 on a new website, because their past website was not working!

While the numbers involved were high, the basic story was so typical. I can’t remember how many people I’ve met who are frustrated because they have spent money on a new website, but they are not winning any business on it.

The reason is simple. Most websites are breaking almost every online marketing rule.  They might look nice, but they do not working online. Basically they are not lead generation sites.  They are just like every other website and most websites create very little, if any business. On the internet, the ‘norm’ needs to be avoided at all costs.

If you want a normal website, I can’t help.  But if you want a website that works and an internet strategy that:

1. Drives an abundance of traffic to your website

2. Converts traffic into more leads

Want proof that I know what I am talking about?  Either type ‘Marketing Advice Berkshire’ into Google, or click this link:

Then give me a call.  It all starts with you clicking this link:

LinkedIn training

Steve Mills -







Are you getting the best out of LinkedIn?  If not you are like 95% of the businesses that I meet.  If you want to do something about it go to LinkedIn Training.

LinkedIn Marketing

I have just won yet another sale from LinkedIn.  About 35% of our business now comes from LinkedIn.  For details of how to achieve this go to LinkedIn Marketing.

Marketing Advice Berkshire







Let’s face it, times are tough.  As far as small businesses are concerned this is obviously not good news and many are already starting to suffer.  Businesses within the housing market, auto industry, retail and training along with many others are reporting a downturn in the market.

This essentially means that ‘the pie’ is getting smaller.  So the question is how can small businesses hold on to their market share and even improve in order to maintain their current turnover and profitability?

Often the ‘knee jerk’ answer for many business owners is to ‘cut back’ and so they cut back and cut back until there is nothing left.  Cutting back for many spells disaster!  Don’t get me wrong, I am not suggesting that a business should continue to waste money, far from it.  Conducting a cost analysis exercise on a monthly basis is a very useful exercise.

We have a different approach and we are helping our clients do the same!  We call it becoming ‘Outstanding’.  We don’t mean that we have the best, most expensive brochure, advertising or offices.

We turn the word ‘outstanding’ round and work out how we can ‘stand out’.  We have been asking ourselves a very simple question.

What can we do in ________________ that no one else does?  In other words, what can we do in – our customer service, the way we recruit people, the way we train our team, the way we market our business, the sales training we provide, the way our offices look, the way we network, the financial information we have available, the way we plan our business and the service we provide to our client.

Steve Mills believes that businesses should take a look at themselves and work out what they can do to become different, better, faster, more caring, better at selling and marketing and more than anything else ‘better at keeping and looking after their own customer base.

For further information and advice go to, or telephone 0118 930 5700.

Marketing Training London

Steve Mills have just been signed up to speak on Internet Marketing at Olympia on 15th March.

Internet Marketing Training Berkshire | How I dominate Google

Watch this video to learn how I got my website and other marketing all over the first page on Google.  For details regarding how I achieved this go to – Internet Marketing Training Berkshire

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Internet Marketing Training Berkshire | Call to Action

Key board






You should have a call to action (CTA) on each page of your website.  This is an absolute must!  Your CTA should also be above the fold, in other words viewable by the reader without them having to scroll down the page.

Your CTA could be a:

  • free download
  • free consultation
  • sample
  • free e-book
  • telephone number to call
  • special offer
  • two for one deal
  • etc


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