1. Have a consistent plan for setting, re-arranging and strengthening the purpose of your goals
2. Having a management plan for your current recources
3. Having a detailed plan for the use of work time
4.Having a consistent plan for gathering knowledge
5. Having an association of people with common interests. Getting round the right people!
6. Having a plan for the development of all your personal skills
7. Having a consistent plan for figuring out ways of improving everything.
It is incredible how often the word consistent appears. Consistency is KING!
Boy that is a big one…
Marketing is changing 24/7. There has never in all my 30 years of involvement in marketing been so many changes.
This is particularly so with online marketing. Social Media is a massive shift in the way we communicate. YouTube is set to change the internet. I read recently that Cisco state that be 2016 over 90% of internet traffic will be video based.
LinkedIn is emerging as an incredible tool in the B2B market.
In a nut shell – The new norm is constant change and as a business owner in my opinion you only have three choices:
1. You learn what to do by keeping yourself up to date
2. You find someone else who knows what to do (beware of this one). Hiring someone to do something when you don’t understand what they are doing is often dangerous
3. Die – Sorry to sound harsh, but if you don’t keep up to date, then your business may die.
The number one strategy on planet earth is in my opinion ‘Referral Marketing’. That does not mean sitting back and ‘hoping’ someone is going to recommend you.
Rather, it means implementing a specific Referral Marketing Plan based on a minimum of five income streams to grow your business.
My number one piece of advice would have to be to go back to your current and past clients/customers and ensure that they were fully aware of what you do and then implement a system of educating them and winning referrals from them.
A client of mine did this. He called 10 clients the first day he worked with me and got 6 red hot leads and four orders totalling £5,600.
How true! I had never thought of it, but it is true. Most of the people that I meet in business who have no money and are struggling to keep going never read books on business, or marketing. Most of them have never been on a sales training course in their lives and yet they think that they can sell.
Mmmm! Something to think about!
I recently ran another Internet Marketing workshop for small businesses. Thanks to everyone for the very kind feedback.