For many business owners learning is a negative experience and something they did at school, college, or university and anyway, they are too busy working to learn something new!
However, evidence proves that successful people are committed to ‘life time learning’. So my question to you is – when was the last time you read a business book, or attended a sales workshop, or listened to a CD on leadership, or watched a DVD on personal growth, or went on to the internet and listened to a podcast on improving customer service?
The answer for most business owners is never. Is it any wonder then that 80% of these businesses go bust within the first five years of trading?
The bottom line is that your current knowledge is not going to get you where you want to go. You must improve, learn and grow.