Archives for July 2012

New changes to LinkedIn

This is the life – I am adding a blog post on a Friday afternoon in the baking sun sat on an outdoor swimming pool on the banks of the river Thames.

OK here is some news from LinkedIn. LinkedIn are about to totally change the site with lots of new features. Not sure what is coming, but vey exciting.

LinkedInin training Berkshire

I am running a LinkedIn training session this morning for another marketing company.

Looking forward to helping even more companies to understand the real power of LinkedIn. I would say that 95% of businesses don’t understand it.

Marketing without money workshop

I am really looking forward to my next Marketing without Money Workshop at Th Henley Business School on 18th July.

Internet marketing

The predominant Internet marketing strategy that most small businesses use is doing very little.

The key is always to create multiple streams of income and to do everything just a little better than everyone else.

Internet Marketing Advice

I thought that you might like to see these useful Websites.  Below is a list of websites that I think are really useful to small businesses.

1       www.clickbank.com
This website has products that you can sell on your website for a commission as an affiliate.  Often commissions are in excess of 50% of the product

2       www.fiverr.com
This is a great website with people offering to do things for you for a fiver.  The best bit is that it is $5

3       www.peopleperhour.com
This is a great website for anyone providing a service to other businesses.  Simply add your details and research the opportunities

4       www.impactwebaudio.com
This is a great website for producing high quality

5       www.infusionsoft.com In my opinion the worlds best CRM, email marketing, affiliate programme and e-commerce website

6       www.salesforce.com
The worlds leading CRM software

7       www.buildabrand.com
A site to get design done cheaply

8       www.odesk.com
This website matches people with job, with people with skills

9       www.elance.com
This is a great website for outsourcing your marketing and utilising the worldwide small business methodology

10      www.goldmail.com
Goldmail allows you to send people a professionally design video email and is well worth looking into

11      www.twilert.com
Provides you will alters from Twitter.  In other words when someone uses words like “does anyone know someone who can help me to ______” it alerts you

12      www.klout.com
Gives you a score in terms of how well you are doing on social media

13      www.echolivescribe.com
Enables you to take meeting notes, then upload them on to your computer and then with the click of a button turn these notes into typed text, or a report

14      www.zipshottripod.com
Is a website where you can buy a great little tripod that folds away very small and is ideal for producing your YouTube videos

15      www.portfoliomarketing.co.uk
If you want a website that looks nice, but more importantly wins you business, then take a look at Portfolio Marketing

16      www.thefdgroup.co.uk
Looking for a great part time FD?  Talk to Trevor at The FD Group

17      www.solways.co.uk
If you are looking for top class printing, then Tim is your man at Solways Printers

18      www.thecostreductioncompany.co.uk
There are two ways of growing your business.  Firstly, increase sales.  Speak to me.  Secondly, to reduce costs, speak to The Cost Reduction Company

19      www.thelinkedinacademy.com
If you want to know how to create sales for free on LinkedIn, then join the LinkedIn Academy

20      www.stevemillsmarketing.com
For tips, advice and training in marketing for small businesses

21      www.linkedin.com
The worlds leading social media website for business

22      www.tonyrobbins.com
Great for tips and advice on personal and business development

23      www.blogger.com
Get a free blog.  You Blogger.com to get on to the first page on Google.  It is owned by Google and it is free.  Very powerful

24      www.hootsuite.com
Integrates all your social media into one website.  This site enables you to send out messages to all your contacts, on all your social media sites in one hit.  Great website!

25      www.techsmith.com
On this website you can buy Camtasia video production software and no doubt other products.  Camtasia is well worth looking at if you are serious about video production

26      www.mailchimp.com
A great website for cheap email marketing.

27      www.intouch.com As above

28      www.constantcontact.com As above

I hope one of these websites helps you to grow your business.

Best wishes,

Steve Mills
The Prudent Marketeer – The Founder of The LinkedIn Academy and The Marketing without Money Formula

Business Coaching Services | Steve Mills calls on businesses to be more prudent…

Steve Mills The Prudent Marketeer calls for businesses to be more prudent

For years businesses have been wasting money on marketing and in 2012 they don’t need to do so…

The fact is that in 2012 there are simply no excuses for not knowing your marketing numbers!  Numbers like the number of people who visit your website, or the number of meetings that you turn into leads.

So says leading Marketing expert Steve Mills.  Steve is known as ‘The Prudent Marketeer’.  He gave himself that name based on the fact that he is a Yorkshireman who does not like wasting his, or his clients money and because he has a deep down belief that with the technology that is here today there is no need to waste money on marketing other than for a small conservative test.

Steve explains “The world of marketing is changing.  At the moment most businesses are stuck in ‘old world’ and not ‘new world’ marketing.  Technology is changing the world and the way in which we market ourselves.  Cisco have recently stated that by 2016 over 90% of internet traffic will be video based.  The world of Social Media is changing the ways we communicate and with nearly a billion members on Facebook and LinkedIn growing at the rate of one new member per second, it is very difficult for businesses to keep up with the changes that are taking place.  And the truth is that most don’t”.

I love the famous statement by ‘Walt Disney’ “If you want to be successful, observe the masses and then do the opposite”.  That statement is still as true today as it was when he said it.

So what does the word “recession” mean?  “A period of time shorter than a depression, during which there is a decline in economic trade and prosperity”.

Let me ask you a question?  Are some businesses thriving at the moment?  Of course there are!

The ones who are doing well are the ones who are not cutting back on their marketing, but they are cutting back on the marketing that does not work and they are investing their money and time more wisely.

Here are the facts:

  • 1974-1975 recession years: “Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut back during the recession years.” (ABP/Meldurm & Fewsmith 1979 study)
  • 1981-1982 recession years: “Business-to-business company’s that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth both during the recession and for the following three years than those which eliminated or decreased marketing.” (McGraw-Hill Research’s Laboratory of Advertising Performance)
  • 1990-1991 recession years: “Businesses that increased their budgets and took on new people were twice as likely to pick up market share.” (Management Review research of AMA member firms).

So these are my top four tips for beating the recession.

  1. Put your prices up.  Yes that’s right I said raise your prices.  Would anyone stop buying from you because you where 1%, 2%, or 3% more expensive?
  2. Stop your marketing that is not working.  You need to invest your marketing, time, money and effort wisely
  3. You MUST measure your ROI from every sales and marketing action and then improve it.
  4. Increase your word of mouth marketing.  In other words implement a plan for winning more business from referral

The question to ask that will help you to grow your business is a very simple one.  How can we improve….?

For a free copy of Steve Mills’ e-book The 10 Biggest Mistakes Business Make In Lead Generation, call this number: 0118 930 5700, or go to www.stevemillsmarketing.com


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