Archives for May 2012

Marketing Training UK | The Queen visits our new training venue…

Henley Business School to host the Queen’s Diamond Jubilee garden party.

Her Majesty and the Duke of Edinburgh will arrive by water at Greenlands on Monday, June 25. Around 4,000 guests have been invited to the party, including civic, community and business leaders and representatives of voluntary organisations and charities. More than a quarter of the invitations have been given away in a public ballot. About 6,000 people in Oxfordshire, Buckinghamshire and Berkshire applied for a pair of tickets.The party will be hosted by the Lord Lieutenants of the three counties.

More than 30 boats, including steamers, commercial vessels, an umpire’s launch, motor boats and Dunkirk Little Ships, will begin the occasion with a river pageant with a theme of the River Thames. On board the boats will be actors in costumes who will give a 15-minute narrated performance called Time and the Thames. The Queen will then be introduced to individuals, including members of the public and of the voluntary and business sectors as well as senior staff of the university and business school. She will also be invited to view an exhibition charting the history of Greenlands, featuring the estate archives from the former home of the WH Smith family.

If it is good enough for her majesty, then….

Steve Mills Marketing Phylosophy – Using Marketing without Money

Internet Marketing

Is now the time for something new?

For years I have been telling people “If you always do what you’ve always done, then you’ll always get what you’ve always got”.  But, I have to say that this is no longer true.

In 2012 if you market your business using out of date techniques “you won’t even get what you’ve always got” and this is because of many reasons.

– The economy

– The changes in marketing

– Technology

– The changes in the internet

– How we now absorb information

– The competition

– etc.

In truth, if you are going to even stay in business, you have got to market your business more effectively.

With this in mind I wanted to ask you to take a look at a programme I have developed called the DIY Internet Marketing workshop.  The workshop is not for ‘techie types, or internet marketing guru’s’.  It is for the owners of businesses and those responsible for marketing who need to be aware of the NEW Marketing which is becoming more and more essential.

Here is a link to the programme:

http://theprudentmarketer.com/index.php?Id=132

Be sure to watch the short video.

LinkedIn Training | Jackie Jarvis Interviews Steve Mills

Marketing Advice Berkshire | Steve Mills Academy

Marketing ConsultantOn 31st May 2012 I will be launching the Steve Mills Academy.  This is a twelve month programme of advice, training and support for any business who wants to grow and is committed to taking action.

For further details go to Marketing Advice Berkshire.

Lead Generation | 10 ways to improve your sales conversion rates

10 ways to improve your sales conversion rates

So you convert five prospects out of ten. Does a 50% success rate mean you are wasting half of your marketing budget? Of course not. But maybe some sales training could boost your rate to 60% – and that would up your turnover by 20%!

Meantime here are a few ideas that may prove useful.

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly indentify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself ….
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

Marketing without Money Webinar

Marketing without Money Webinar
Join us for a Webinar on May 10
A 1 hour webinar by Steve Mills Marketing without Money Specialist.
Title: Marketing without Money Webinar
Date: Thursday, May 10, 2012
Time: 7:00 PM – 8:00 PM BST
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer
Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/996815814

Happy birthday to us…

On 1st May 2012 we celebrated 17 years in business.  Not bad to say that 80% of businesses fail within the first five years and 75% of the remaining 20% fail within the next five.  Scary!

Marketing without Money

Marketing Consultant

In 2012 there are so many opportunities out there for a small business to market its self using my Marketing without Money systems and strategies.

All businesses need to do it to understand how to use them and invest a little lime and effort.

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