Archives for December 2011

LinkedIn Training Berkshire | LinkedIn Worshops

New 2012 dates will be released soon.  for details of current workshop go to:

LinkedIn Training

Marketing Consultant | Goodbye to 2011…

How can you be successful in 2012?

As 2011 closes on us, the question that is on most people’s mind is – what will 2012 bring us?

And in my opinion that is totally the wrong question.  If you wait to see what you get, you will get what the masses get and that is they will either struggle along for another year, or they will go out of business.

A better question is – what will I do in 2012 in order to create the business I want.  The key here is the word do.

I have a very profound question for you:

Why aren’t you already successful?

For many people in business the answer to this is usually external.  It is the economy.  It is the fact the they don’t have the budget.  It is the competition.  In truth this is not the case.  The truth is: “The fish stinks from the head down”.  In other words if there is something wrong with your business, then it is your fault and you as a business owner need to fix it.

Most business owners I speak to say things like “I am too busy”.  Too busy making no money?  We can all be busy, but are we busy, doing the right things?  For most businesses the answer is NO.

90% of the business owners I speak to tell me that they want to grow their businesses, but they are not busy doing so.  They are in fact often busy working as an employee in their business.

How can you grow your business in 2012?

The answer is simple, but first you have got to step our from behind your comfort blanket.  Secondly, you have got to put more time, money and effort into the things that will help you to grow your business.

You’ve guessed it – you have got to focus on your businesses sales and marketing.

What would it mean to your business if you have a marketing expert working in it besides you?

If you need help doing this call me for a no obligation chat on 0118 930 5700.

Marketing Consultant | The 3% theory

If you take your Sales process and improve it by only 3% each week, within a year that is a 150% improvement. And a 3% improvement is very reasonable, but it is the cumulative impact that each week, you add another 3% improvement.

So the question every business owner needs to answer is what can I do to achieve this?  And then do the same in other areas of their business…

Mmmmm – something to think about?

Marketing Training Berkshire | Business Accelerator Progamme

One of the members of my programme announced that they had received 48 leads over the past six months from members of the BAP.

Thank to all for making this programme such a success…

LinkedIn Training | New pricing structure for LinkedIn Academy

Look out for the new monthly pricing structure coming out in 2012 for the monthly online LinkedIn training programme.

Online LinkedIn Training

Business Growth Advice | I can’t afford it…

I wish I had a pound for every time someone had told me “marketing was too expensive”.

In truth, only ineffective, poor quality marketing is too expensive.

Good quality marketing that is measured and quantified is not expensive.  In fact the opposite is true.  If you are marketing your business in a cost effective manner, then not marketing is expensive.

So the question is – How can you as a business owner understand the difference? The answer is training.  When was the last time you trained yourself in how to sell and market your products and services?

As I marketing person, my training programme goes something like this:

  1. I spend each day traveling to and from work (1 hour) listening via CD to the world’s leading sales and marketing experts
  2. If I have a meeting, then the above figure could be increased to up to 4hours (I call my car a university on wheels)
  3. I spend over £5,000 of my own personal money every year educating myself by attending seminars in order to keep my self right up to date with the latest thinking and technology from the world of sales and marketing
  4. I have a library of over 600 sales and marketing and business growth books which I read
  5. I use YouTube, Ted and other online training resources to provide me with additional learning

Marketing is a bit like IT.  What you know today will be old hat and obsolete tomorrow.  Now I am not suggesting you do the same as me, but your choices are to either get yourself highly training in marketing, or to find someone who is and learn from them.

For details omy on-going training pprogramme take a look at my Business Accelerator Programme by toing to this link:

Marketing Training UK

The Best Inspirational Message Ever | Business Growth Advice

Business Coaching UK

The longer you’ve been in business, the longer you become accustomed to using the same techniques to increase your sales and improve your business.

The problem is that using the same techniques will likely get you the same results.

And if you’re not constantly increasing your sales and doubling your profits…then it’s time to try something new.

Marketing Consultant | Reasons for not taking action

I hear many different reasons for not taking action on marketing.  Reasons like “I am too busy”, I don’t understand how to use it”, “It is not a priority”.

The truth is – It is not hard to get busy.  Everyone is busy!  The key is – What are you doing?

Specifically – What are you doing to grow your business?  The fact is is you put time into marketing you will make money from it.  If you don’t, then you won’t.  It is as simple as that…

Business Coaching Services | I’d love to hire you Steve, but I just can’t afford it

I can’t tell you how many times I have heard this.  People often then say something like – I am going to sign up in March, because I just need to earn some more money.

Do you know what.  It very rarely happens.

Last week I was taking to one such business and I recommended that they join my business accelerator programme (£147 per month) and the business owner said that he would love to join, but he could not afford it.

I asked him, how long he had been in business?  Three years he replied.  I then said – so if you have been trading for three years and you can’t afford £147 per month!  What are you going to do in the next three months to change that?

The fact is that it is a checken and egg situation.

Sometimes in business you need to take a leap of faith and take action to grow your business.  Remember – your business is either growing, or dying…

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