Archives for March 2011

The Canada-UK Chamber of Commerce requests the pleasure of your company at a

Half day workshop on:

‘How to use Facebook to Grow your Business’
Does your organisation win very little business from Facebook?
Do you know how to use Facebook to grow your business?

The Workshop will cover:

1. List building
2. Linking
3. Using video to grow your business
4. How to use groups
5. Using Facebook PPC (pay per click) advertising
6. Writing effective posts
7. Building an interesting profile page
8. Events
9. Keeping in touch
10. Recommendations
11. Blogs
12. Fan pages

With guest speaker

Steve Mills
Managing Director
MAX Marketing

The Canadian High Commission
The Large Salon Room
Macdonald House
41 Grosvenor Street
London W1K 4AA

On Wednesday 20 April 2011

Registration & light breakfast: 09.00 – 09.30
Workshop:                           09:30 – 13:00

Members & their guests: £85 inc VAT
Non Members: £110 inc VAT

Please RSVP with registration form and payment where appropriate
by Monday 18 April 2011:
T: +44 (0) 20 7258 6578 F: +44 (0) 20 7258 6594

THE HIGH COST OF RECRUITMENT – making the right decision first time

Recruiting the wrong person for a key job could cost your business as much as a year’s salary, plus the opportunity cost of not having a higher performer in the role. On the other hand, recruiting the right person can transform your business for the better.

There are the obvious costs such as advertising/agency fees, interviewing, induction training but if you recruit the wrong person there could be additional, hidden costs – the effect on the morale and productivity of colleagues, time taken to assess the poor hire and decision making over an exit strategy, cost of their notice period plus the cost of repeated recruitment process.

‘People are a company’s biggest asset’ – may be a great cliché; however underinvestment in other crucial areas such as technology or machinery would be seen as poor commercial decisions, so why would businesses not invest in recruitment? People – not systems – deliver high service standards, drive up customer satisfaction and create successful relationships with suppliers and partners.

Get it right first time.

1. Define the role – what is the nature of the job, its purpose, tasks, outputs required? This analysis should help to form the job description, providing a clear guide about the requirements of the job. The person specification can then be completed and identifies the qualifications, skills, experience and knowledge needed to do the job.

2. Attract applications – if having to recruit externally, where would your target market go to look for a new job? Agency, e-recruitment, local paper, social networking sites? In most cases you will need to write a job advert. Consider following the classical AIDA selling format: Attention, Interest, Desire and Action.

3. Manage the application and selection process – you need to be able to measure and evaluate a potential new recruit’s skills effectively. The traditional interview is a poor predictor of a candidate’s performance in the job. To build a better, more accurate and objective picture, consider ‘competency-based’ interviews and/or interviews alongside other selection techniques e.g. use psychometric and/or ability tests.

4. Make the appointment – before making an offer of employment, make sure they have the right to work in the UK and are appropriate for the work e.g. if working with children or vulnerable adults. Ignorance is not a defence, so be aware that there are significant potential penalties if these checks aren’t made. Finally, get references from current and former employers wherever possible.
And finally …candidates are customers too! A bad recruitment experience for a candidate can be just as damaging as a bad consumer experience – affecting your brand and ultimately your bottom line.

Liz Johnston MCIPD works with SME business owners and managers to help them progress their businesses through identifying and resolving their HR and people management issues.

t: 0118 9814663 e: w:

My video on Testing your Marketing

The 80/20 rule strikes again!!!

How many business books have you read? Did you know that 80% of all the business book’s that are bought, are never read?

That is a scary thought! Is it a co-insidence that 80% of businesses go bust within 5 years?

Mmmm something to think about…

It makes you think…

For once this is not about sales and not about marketing. It is about something far more important.

Truly outstanding!!!

What an amazing guy. He makes me feel very humble!

You current knowledge won’t get you where you want to go

What do I mean? Very simply, if you want to improve your business, your sales, your marketing and your income you have to learn more.

So the question is – how valuable is knowledge? Well I am sorry to have to tell you that learning alone is a total waste of time.

What do I mean? I mean that learning without action is a total waste of time, money and effort. It is the application of learning that makes the difference. One of the differences between poor people and people who have become wealthy is that often wealthy people take action towards their goals on an ongoing basis.

Does this mean that it’s not worth learning? No, it means that you need to use what you learned to improve your business. Ask yourself the following:

? What was the last business book you read?
? How many business books do you read per year?
? How many sales courses have you attended?
? What is your knowledge of blogging and social media marketing?
? Which successful businesses, or business people have you studied?

Mmmm! Something to think about!

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