Archives for August 2010

Winning business from current clients

Steve Mills

One of the biggest mistakes made by 99% of small businesses is without doubt – Spending too much time trying to get new clients when they have not fully maximised their current clients.

Most businesses spend very little time, money and effort trying to educate their current clients and to get them to:

1. spend more each time that they buy

2. Get them buy more often

It is not your client job to remember who you are, what you sell, or how much you charge.  It is YOUR JOB!

You must start marketing to your current list on a consistent basis.

Steve speaking at Newbury Event

Steve Mills – Keynote Marketing Speaker

Steve it speaking at Newbury Business Event managed by Veriety Events.  Click here for details.

Event Management

Why having an event can build client and team relationships:

There can be many business reasons why a company should consider having a corporate event.  They are one of the most effective and strategic tools to make the advertising and corporate communication more reliable and effective. Understanding the corporate strategy and communicating this message is very important to consider when organising press conferences, promotional events and other corporate launches.  These corporate showcase the company’s expertise in the market and promote their products or services.  Events are an important part of the marketing mix.  They are also an excellent communications channel for building the relationship between your company and the client as well as your own employees.

Some of the ways an event can assist in relationship building for your prospects and clients are:

  • A medium for passing on information, specifically for new products and services
  • Used by Associations to network and educate their members
  • A forum for discussing world/business issues or topical subjects
  • One of the marketing vehicles for increasing regular communications with both current, new and potential customers
  • A platform enabling the company to know the client better, understand their business needs enabling the company to develop their portfolio of products and services that the client requires
  • Make the customer feel that they are being listened to and giving the company first hand research into the future product direction
  • Excellent PR opportunity to make the customer feel important and build on loyalty and customer relationship, through personal invitation to event.
  • Using hospitality events to show customer appreciation or build relationship with prospects

Benefit of an event for relationship building and team work for internal employees

  • Events can be used as internal communication to employees regarding internal information, such as training, boosting morale, making announcements, launch a new culture
  • Team building events great way to improve employees working together as a team and understanding strengths and weaknesses of the team
  • Incentive Trips or award dinners are an excellent reward to employees showing how the company appreciates their hard work and awarding those employees who have exceeded goals

The moment you start to organise the corporate event you need to have in place effective management to execute the best available resources.

Detailed planning, goal setting and understanding the return on investment needs to be considered in organising and promoting a corporate events. Since corporate events are important to the whole marketing mix they can sometimes be time consuming and take additional resources.  This is where a good and effective event management company can assist and enhance not only the planning but the successful execution of your event.

Corporate event management companies are the experts in this field and take care of all the logistical activities such as venue selection, catering arrangements, planning and seating arrangement etc.

The success of a corporate event is very important in leaving a lasting impression of the target audience of the business and are a vehicle of enhance brand awareness and company goodwill.

B2B Event Management based in Berkshire and has over 17 years of experience offering a high quality, high value solution at a competitive cost.

B2B Event Management will create and deliver your total event management requirement regardless of the size of the event whether it is a business meeting, conference, seminar, product launch, exhibition, road show, travel incentive reward, gala dinner or Christmas party.

The services we offer:

Event Management

Free lance Service

In house extra resource

To find out more about B2B Event Management services visit our website or phone 01628 825184.

A Strategy for your Business for less than the cost of a half decent brief case

Statistics prove that businesses who have a strategic plan consistently out perform those without one. The question is – How can you produce one without knowing what do do?

For one answer click here.

Join my Masterclass Marketing Group on Facebook.

Steve Mills – Masterclass Marketing Group on Facebook

Join over 100 businesses who are serious about growing their business by signing up to my Masterclass Marketing Group on Facebook by clicking here.

This is a great way of sharing ideas and tools to grow your business and I add a tip, idea, or concept on to the groups page about twice per week, so it is well worth checking out.

Take a look now and sign up. Go to group

Two places left

There are only two places left on my 100% funded marketing and lead generation seminar on 21st and 22nd Oct.  Click here for further info.

The Power of Joint Ventures

Just to Give you Some Joint Venture Ideas

Are you not sure how you can get into joint ventures? Here are some ideas that may give you an initial knowledge on the kind of business you want to get into.

1. One of the simplest method of joint ventures is text link or banner exchange. You get to exchange these things with websites that are offering related products or services. If you start looking, you will find that there are a lot of companies that have what you have.

2. Sharing of websites with another that is targeting the same market. This basically means you get to share advertising and marketing with that site for half the price but with doubled traffic.

3. Exchanging of endorsements and reviews for both your products and services. Give and take. You write something about them and they write something about you too. Since you both know your products well, this is one form of getting credibility.

4. Combining products or services into a package with related businesses can also be an option. Your buyers will be more than glad to avail of what you are offering since they know that they are getting a good deal. When the profits start rolling, both of you can share them.

5. Products or services that do not sell good should not be left aside. Instead, try to offer them as an added bonus for another company. You can ask for a minimal share of the profits gained.

6. Volunteering a space for another business” ads into your product endorsements. In exchange, you can ask them to do the same thing to their business as you have done with them. This is an effective way of expanding your visibility plus reaching further to other markets not on yours.

7. Trading of auto-responders or ezines with business having the same type of market.

8. Work together with related businesses to produce a promotional e-book to be given away. Publish your web site ads in the e-book then give them all away for free.

9. Sponsoring a virtual trade show or seminar with another business. On these shows, try to include each other’s promotional bits and pieces.

10. Create a freeware program. Put in a promotional ad for each of your businesses in the program. Submit it to free sites and freeware.

In joint ventures, the idea is to give and receive. You can boost your marketing publicity with no problem at all by placing your advertisement on free stuff and allowing other people to give it away. The more people that give away your free stuff, the more your ad will be seen and exposed.

Unlike what you initially thought, many free stuff can be made effortlessly and without or little expense needed. Electronic freebies are perfect because with these types of freebies, you would not have to worry about shipping or physical material costs.

Below are some of the more popular kinds of electronic freebies you may want to take advantage of to make joint ventures work for you.

1. Free e-Books. Present these to your visitors. The e-book should tell something about your web site and what is offering.

2. Free e-Coupons or e-Gift Certificates. Give out free electronic coupons and gift certificates to your visitors so they will have an idea about your products or services.

3. Free e-Courses. Provide your visitors free electronic courses. They could e-mail your follow-up autoresponder to be able to get a free lesson everyday.

4. Free e-Reports. The reports could be in autoresponder form or in text format. In these reports, inform them about what your product or service is about and how it will benefit them.

5. Free Software. A lot of people are a sucker for free software. It could be a game or a useful utility. Have them download easily straight from your website.

6. Free Online Services or Utilities. Since most people are online most of the time, these freebies should be more than useful. They should also be ready to use right from your web site.

When you have decided on which type of joint ventures suit you the most, you can make use of this freebie strategy so your advertising will rapidly spread on the internet.

Marketing Seminar Berkshire

I am pleased to anounce a new date for my next 2 day workshop and even more pleased to tell business owners employing at least 5 people that they can get 100% for the event from Train to Gain.  Funding details can be found by clicking here

The workshop  is being held on 21st and 22nd October.  For further details click here.

Why don’t you have a Strategic Plan?

Get your balls in line!

There are money reasons why people running small businesses do not have a Strategic Plan for their business.

But one thing is for certain – Businesses who do have one are far more successful then those who don’t.

So the question is how?  One option is to produce your own plan.  But how and what should be in it?

The answer to this is to buy a copy of our Strategic Planning folder.  It contains everything you need to write a strategic plan for your business.  All you need to do it to fill in the blanks.

Not only that, but it also only costs £47.00 + VAT.  Click here for further info.

Launch of my new 12 CD Raise your Game Programme

Raise your Game CD Programme

It has now been 13 months since I launched my Raise your Game CD Programme.  During this time I have been lucky enough to have been granted interviews and allowed to feature CD programmes from some of the world’s leading experts in business and marketing.

I have taken the best of what I know and added it onto 12 CD’s.  In other words a box set of a full year’s programme, full of sales and marketing ideas, tips and strategies.

And I am now selling this for a very special price of only £87.00.  The normal price of the programme is £246.60.

If you would like to give my programme a try simply call me on 0118 930 5700 and I will send you a copy.

The programme comes with my 100% money back guarantee.  If you are not totally delighted with the programme, simply return it for a full refund.  I can’t say fairer than that can I.

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