One of the keys to successful marketing and business growth is testing. Testing can often be done free of cost and just takes a little time and effort.
I have personally helped people to test different aspects of their marketing and produce outstanding results like a 250% increase in the number of leads an advert produce or a 100% increase in the number of enquiries a website generates, through effective testing.
So the question is why don’t business owners test? I think it comes down to the difference between a business owner and a true entrepreneur. The business owner does something and is satisfied, the entrepreneur is never satisfied and is always looking for ways in which something can be improved.
You could literally take any area of your sales and marketing and ask yourself a very power question. How can we do this better?